SOCIAL MEDIA FOR YOUR BUSINESS

TWEET US: @SALLYANNEHOWELL

@NOISYMONKEY

NOISY LITTLE MONKEY

• With a unique hybrid of search optimisation, social media marketing, creative flair and technical wizardry, we drive traffic, enquiries and sales

Specialising in online activity, maximising conversions from offline

SEARCH & SOCIAL MEDIA MARKETING

Over 80 businesses, charities and gov’t bodies in EU, USA & Africa

WHO’D TRUST A MONKEY?

Facebook

Twitter

PinterestGoogle+

ROI

@SallyanneHowell

BEFORE WE GET SOCIAL

@SallyanneHowell

WHERE DO YOU SEND YOUR VISITORS?

WHERE? ON YOUR SITE!

• Social media works best when there is some meat on the bone

• WordPress is the best• Your web designer will love it

ELSE, WHERE WILL PEOPLE WHO FOLLOW YOU GO?

• It needs to be:– On www.<yoursite>/blog– Updated regularly– Give useful information– Contain unique insights / perspective / news– Running the Yoast SEO plug in

http://wordpress.org/http://yoast.com/wordpress/seo/ @SallyanneHowell

Because people get their social on from smartphones

CHOOSE AN ADAPTIVE DESIGN

THINK OF MOBILE USERS

@SallyanneHowell

WHY GET SOCIAL?

REASONS WHY YOU SHOULD BE ON SOCIAL

Image Credit: http://bit.ly/1h9RxkF

BUT NOT ALL THE SOCIAL CHANNELS!

@SallyanneHowell

• Increase visitors to website• Increase brand loyalty & engage with existing audiences• Sales, sales and more sales• Market intelligence / competitor analysis• Authority

ITS NOT ALL ABOUT YOU

http://www.flickr.com/photos/ter-burg/8127283172/sizes/c/in/photostream/

IF YOU’RE DOING THIS…

@SallyanneHowell

YOUR AUDIENCE WILL BE DOING THIS…

http://www.flickr.com/photos/jdhancock/3618602355/sizes/l/in/photostream/ @SallyanneHowell

THINK ABOUT YOUR AUDIENCE

WHO ARE THE PASSIONATE ONES?

These will share your content and brand messages. They may not actually be the people who buy the most, but they’re noisy and have influence over…

The rest of us

Who are you writing for?

What are their goals?

What are they interested in?

How can you help?

How do you find your audience?

@SallyanneHowell

IT Director

Challenges: BudgetsReliable InfrastructureManaging geeks

Wants: Straight forward languageReliable data Facts figures

Reads The Register, Seth Godin, Homes & Gardens, the headlines on the gutter press

Uses Email. BBC apps

Sarah – Aged 40Dan - 30

Developer (agency based)

Challenges: Work / Life (18 month old kid)ProductivityThe new boy is better than me

Wants: Productivity Tools, management advice, Google Glass, to be entertained

Reads netmums, nhs direct, Stackoverflow, Wired, Oatmeal, xkcd

Uses r/tech, Facebook

Vicky - 25

IT Journalist

Challenges: Being ahead of the latest geek trends, stock news, tech gossip, being found out.

Wants:Google Glass, Bylines in the nationals, her big break.

Reads The Register, Guardian Tech, gizmodo, TC, Mashable, Buzzfeed, NextWeb

Uses r/tech, Google+, Twitter & Facebook

CC: Wordlizen, Dekcuf, GuySie

LETS GET ORGANISING!

FAILING TO PREPARE IS PREPARING TO FAIL

(AND ALL THAT JAZZ)

@SallyanneHowell

CREATING ENGAGING CONTENT

https://twitter.com/hannah_bo_banna

HANNAH GOES BANANAS

• Entertain• Educate• Persuade• Convert

@SallyanneHowell

BLOG IDEAS

Create:• Events you run• Interviews with attendees• Interesting news from your area / in your industry• Opinion pieces – you are awesome!

Collate:• Industry research• Topical news stories • Statistics

CREATING & COLLATING

@SallyanneHowellImage Credit: http://bit.ly/1fVu6dX

CREATING A CONTENT CALENDAR

Use tools to schedule – plan in advance

JELLY BEANS AND BREAD AND BUTTER

@SallyanneHowell

STUCK FOR CONTENT?

@SallyanneHowell

Image Credit: http://commons.wikimedia.org/wiki/File:Origami_love_hearts.jpg @SallyanneHowell

Everyone loves Valentines Day and guess what… it happens every year!

CREATING CONTENT

SOME THINGS ARE PREDICTABLE & CHEAP

@SallyanneHowell

TEA / COFFEE BREAK

Image Credit: http://bit.ly/1eyniF3 @SallyanneHowell

QUESTION

WHAT DO YOU THINK OF FACEBOOK?

@MrJonPayne

IF THE AREA OF THIS SLIDE REPRESENTS ALL

THE TRAFFIC ON THE INTERNET

@MrJonPayne

http://mashable.com/2010/11/19/facebook-traffic-stats/

Hat Tip: https://twitter.com/kelvinnewman #BrightonSEO founder

THIS MUCHIS FACEBOOK

LIFE IZ SUHWEET!

@SallyanneHowell

Some 45 billion web pageshttp://www.worldwidewebsize.com/

45 billion other web pages are

fighting over the remainder

@SallyanneHowell

SO HOW DOES FACEBOOK WORK?

http://www.whatisedgerank.com/

WHAT DOES THIS MEAN FOR YOUR BRAND

@SallyanneHowell

OPTIMISE YOUR FACEBOOK PAGE

This is a organisation PAGE. Don’t use a PROFILE – PROFILES are for people, PAGES are for organisations

BE FIRST TO THE PARTY

@SallyanneHowell

OPTIMISE YOUR FACEBOOK PAGE

Give as much relevant information as you can

I like these

MAKE SEARCH ENGINES & CLIENTS LOVE YOU

@SallyanneHowell

POSTING ON FACEBOOK

GRAB MY ATTENTION – I DARE YOU!

@SallyanneHowell

TWEET TWEET!

ENGAGING ON TWITTER

TWEET STRUCTURE

@SallyanneHowell

HOW TO TWEET FOR ENGLAND

• Get visual – people love photos!• Ask for what you want – Pls RT, Share with your friends• Seize the moment – events you attend, use hashtags• Include a call to action – join our mailing list, come along to

our event• Create urgency – “enter our competition today to win a free

family ticket”• Demonstrate thought leadership • Converse with people – thanks for attending, what do you

think about• Own your space – engage with local community

https://business.twitter.com/write-engaging-promoted-tweets-general?utm_campaign=EM_UK_RT_SMB_Email6_Write%20your%20Tweets&utm_medium=email&utm_source=Eloqua

A QUICK GUIDE TO TWEETING

@SallyanneHowell

IF YOU HAVE ONE OF THESE…

Sign up for free: https://mail.google.com/

THEN YOU HAVE A G+ ACCOUNT. WHY?

@SallyanneHowell

THE G TO THE PLUS

• Starting out – see if existing contacts are on G+• Connect your website to your G+ page – Google is all knowing but wants you to confirm• Use communities to share your content• Post to G+ whenever you post a blog post

https://support.google.com/plus/?hl=en#topic=3049661

HOW TO WIN ON G+

@SallyanneHowell

Pinterest Question Show of handsIntro to what pinterest, what n whyexamples of best practicesmeasuring success

More than just cakes and cats

COCA COLA

BOARDS AND PINS

@SallyanneHowell

LINKEDIN

SOME PEOPLE LOVE IT…

@SallyanneHowell

ANALYTICS AND PAID ADVERTISING

Image Credit: http://bit.ly/1boF4vi

MEASURING SUCCESS & IMPROVING

@SallyanneHowell

MEASURING SUCCESS

http://www.noisylittlemonkey.com/professor-traffic/

PROFESSOR TRAFFIC

SOCIAL MEDIA FOR YOUR BUSINESS

TWEET US: @SALLYANNEHOWELL

@NOISYMONKEY