Emi Gal | @emigal | www.brainient.com

MAKING VIDEO ADVERTISINGMORE EFFECTIVE

Emi Gal | @emigal | www.brainient.com

WHO ARE WE?Founded in Romania in 2009HQ in London, R&D in BucharestRaised $2.6M in fundingCustomers in 6 markets

Emi Gal | @emigal | www.brainient.com

WHAT WE’VE LEARNT

Emi Gal | @emigal | www.brainient.com

1. VIDEO ADS WILL BECOME MORE RELEVANT

Old world:

TV:

18 - 30 Males

New world:Online, Mobile, Tablets, IPTV

Uniquely identifyeach impression

One generic ad

Personalise ads

assumption-basedbuying, every quarter

data-based buying,in real-time

Emi Gal | @emigal | www.brainient.com

2. VIDEO ADS WILL BECOME MORE INTERACTIVE.BRAINROLLS.

Emi Gal | @emigal | www.brainient.com

INTERACTIVE PRE-ROLLS GENERATE300% HIGHER CTRS THAN STANDARD PRE-ROLLS.

Emi Gal | @emigal | www.brainient.com

INTERACTIVITY IS EXPANDING TO SECOND SCREENS

Connected TV iPad

Emi Gal | @emigal | www.brainient.com

3. VIDEO WILL BE USED TO GENERATE SALES

Old world:

TV

Lean-back

New world:Online, Mobile, Tablets, IPTV

Lean-forward, engaged

Eye-balls & reach

Sales & Performance

Emi Gal | @emigal | www.brainient.com

ZAPPOS INCREASED SALES BY 30% JUST BYPUTTING VIDEOS ON THEIR PRODUCT PAGES.

Emi Gal | @emigal | www.brainient.com

PERSONALISED VIDEO RETARGETING GENERATES SALES.BRAINADS.

User

Emi Gal | @emigal | www.brainient.com

PERSONALISED VIDEO ADS IN REAL-TIME BASED ON DATA

Emi Gal | @emigal | www.brainient.com

BRAINADS GENERATES, ON AVERAGE, 3% CTRSAND 8% CLICK-TO-SALE CONVERSION RATES.

Emi Gal | @emigal | www.brainient.com

WRAPPING UP - WHAT WE SHOULD EXPECTFROM VIDEO ADVERTISING IN 2012

RELEVANCYtargeting and creative

INTERACTIVITYsecond screen

SALESpersonalised videoretargeting

Emi Gal | @emigal | www.brainient.com

ONE MORE THING.

WE’D LOVE TO HEAR ABOUT YOUR THOUGHTS ON VIDEO ADVERTISING.

Emi Gal | @emigal | www.brainient.com

THANKS!Have a brainy day.