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Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

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Breakfast with Disruptors Women-Led Startups With a Focus on Beauty and Fashion Fung Global Retail & Technology
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Page 1: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Breakfast with DisruptorsWomen-Led Startups With a Focus on Beauty and Fashion

Fung Global Retail & Technology

Page 2: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

en.JOYYENicole Siobal

Page 3: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

FindMineMichelle Bacharach

Page 4: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

1

Machine Learning for Smarter Retail

Michelle Bacharach, Co-Founder & CEO

[email protected]

s 925.787.6181

www.findmine.us

®

Page 5: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

What pants do I wear with these?

611MDAILY queries

for product help

& inspiration

* Worldwide Retail Revenues: eMarketer. 70% incremental revenue possible: Independent Retailer

Page 6: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Show me how to use it in my real life

Page 7: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Scrape Structure Display

How FINDMINE®Works

Page 8: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

On site Email In store

Answer the Question “How Do I Use It?” Everywhere Your Customer Shops

How FINDMINE®Looks

Page 9: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Not a

Bedroom

Not a

Recipe

Not an

Outfit

How FINDMINE® is Different

Page 10: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Oversight & Control byMerchandisers

Page 11: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Where We Are & Where We’re Going

Revenue for Retailer

$220B

Long-term Global Market

$3B

Potential FINDMINE®

revenue from US

E-Commerce

Current Customers

+20%

Electronics

HomeCosmetics

Grocery

Baby

Future Sectors Our Market

Featured By:

Page 12: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Team & Fans

Michelle Bacharach

CEO & Founder

Sarah Caffey

Business Development

Joel Smith

Sales Consultant

Konstantin Itskov

CTO & Founder

Irina Kukuyeva

Data Science PhD

Miles Clark

Data Scientist

Sapna Shah

Advisor

Alex Lirtsman

Advisor

Scott Lux

Advisor

DonnyAskin

Advisor

xrclabs Varick Street IncubatorAnd Support From:

With Experience at:

Page 13: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

10

Machine Learning for Smarter

Retail

Michelle Bacharach, Co-Founder & CEO

[email protected]

s 925.787.6181

www.findmine.us

Thank You

®

Page 14: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Current Team

Konstantin Itskov CTO

• Columbia University,

Computer Science B.S.

• Israeli Defense Force

• HPIdol winner @hackMIT

for work in machine

learning

Irina Kukuyeva

Data Scientist

• Completed PhD in

Machine Learning, UCLA

Michelle Bacharach CEO

• Product Manager & Strategy

at startups & Univision

• Prior startups backed by Mohr

Davidow, Menlo Ventures, &

Tornante Media

• NYU Stern MBA, UC Berkeley B.A.

Miles Clark

Data Science Intern

• CS & data science student

NYU

Sarah Caffey

Business Development

• B2B BD & e-commerce

experienceFan Feng

MBA Intern

• Strategy expertise.

NYU Stern

Joel Smith

Sales Consultant

• Deep retail tech sales

experience &

connections

Page 15: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Advisors & Backers

Advisory Board

Scott LuxVP, E-commerce

DonnyAskinTechnology Entrepreneur

Alex LirtsmanCo-founder

Sapna Shah

Retail Exec & Investor

Other Backers

xrclabs Accelerator & InvestorPano Anthos, Managing

Director

Incubator

NYU Varick

Street Incubator

Accelerator

Trendseeder

Program

Page 16: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Use of Funds

Dev Intern (PT)

Designer (Freelance)

QA (Offshore,

Freelance)

Data Scientist (FT)

Currently part-time

Infrastructure & GA

30%

Grow the team & scale infrastructure to achieve metrics consistent with successful Series A by 2017

Team

70%All F/T talent

has been

identified and

has accepted

offers. No time

lost recruiting.

Salesperson (FT)

Currently part-time

Back End Dev (FT)

August start date

Page 17: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Automatically create outfi ts f o r every i tem●

Single repository of ou tfi ts f o r in-

store merchandising, campaigns,

andecommerce ●Brand/retailer control over ou t f i t creation

●Track success o f out f i ts andcampaigns

● ● ● ● ●Seamless integration in to

existingshopper journey

● ● ● ●Real-time shopper experiencepersonalization

● ● ● ●Use f o r in-store and/or in p r in t curation

Visual

Marketing

Marketing

Automation

In-Store

Associate Tech

Personaliz-

ation

Direct to

Consumer

Retail & Competitive Landscape

Page 18: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Our Roadmap

2H ‘16 1H ‘17 1H ‘17 2H ‘17 1H ‘18 2H ‘18

Cu

sto

me

rsP

rod

ucts

Fashion

E-commerce & In-StoreEmail Campaigns

PredictiveMarketing Campaigns

ElectronicsHome,

CosmeticsBaby Grocery

Page 19: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Our Sales Model

Average Deal Size Comps$500K $150K $300K

5 YearOutlook(Revenue in Ths $)

yr 1 yr 2 yr 3 yr 4 yr 5

$ 2 0 0 K

Average new contractvalue

Revenue perdeal

$140 $200 $214 $228 $244

7 % Y O YI N C R E A S EBase contract increase.

Salespeople2 7 10 12 15

30% discount in year1

4 D E A L S P E R Y EAR

ARRPotential

including expansion

$1,100 $4,200 $12,000 $23,300 $37,800

per salespersonrevenue & churn(6%)

Page 20: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Customer Acquisition

Direct Sales

Founder

• Network, speaking, press

Sales Consultant

• Has relationships and has sold to

over 50% of our top 100 targets

Internal Sales Team

• Build out internal capabilities as

we raise and scale

Agency Partners

Agencies & Integrators

• Already working with our

target customers

Targets

• In discussion

• Initiated conversation

Distribution Channels

Other Platforms & APIs

•Ecommerce, email marketing, store

hardware to ease implementation

Targets

• Complete

• In development

Immediate Pipeline Includes Top athleisure brand, 3 billion dollar+ retailers, and 3 top international luxury

brands

Page 21: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Source: Proprietary research using alexa.com, RJ Metrics, and IBISWorld data

Market, Bottom UpAnalysis of retail companies in Fashion, Home, Hobby, Baby/Toy, Office, Electronics, & Grocery categories,

with e-commerce sites available in the United States

= $2.9B

# Companiesin

Target Segment

Steady State

ACVPossible Total Value forGroup

$1B+ 109 x $1,500,000 = $163,866,018+

$100M -$1B 1,202 x $700,000 = $841,178,895+

$10M -$100M 9,270 x $175,000 = $1,622,318,725+

$500K -$10M 9,390 x $25,000 = $234,739,200

Ecommerce Revenues

Page 22: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Four MineSlisha Kankariya

Page 23: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Slisha Kankariya

June 2016

www.fourmine.com

[email protected]

Disruptors Breakfast

The Ideal Way To Buy

Engagement Rings

Page 24: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

$11BILLION

US Engagement Ring Sales

Page 25: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

CURRENT ONLINE

Can’t Try On

Impersonal

Fear of Buying

Page 26: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

90%

Research

Online

10%

Buy Online

Page 27: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Founding Team

Anubh Shah

Co-Founder

▪ Technology, Operations & Finance

▪ Diamond Cutting at Dimexon

▪ Fidelity Capital Markets

BS Finance from Babson | Gemologist

Slisha Kankariya

Co-Founder

▪ Digital Marketing & Customer Acquisition

▪ Marketing at XO Group (The Knot)

▪ Marketing at Indus Trade & Tech

BS Marketing from Boston College

Investors:

Page 28: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion
Page 29: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion
Page 30: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion
Page 31: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

100,000CERTIFIEDCONFLICT FREE

DIAMONDS

Page 32: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

“Four Mine found a way to combine the best of

online & offline shopping”

“Four Mine managed to eliminate the uncertainty of buying online”

“Four Mine goes the extra mile to make dreams come true”

“Four Mine alleviates the lack of intimacy of traditional

online shopping”

Page 33: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

$140k

$180k

$220k

$260k

Q1 Q4Q3Q2

$50k

$90k

8xGrowth

2015 2016

Page 34: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

$70B

Page 35: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

©2015, FOUR MINE CO

LLC.Page 35

Slisha Kankariya| [email protected]| 732.822.301748W 48th Street, Suite 1301, New York, NY 10036

Page 36: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Real HD

Diamond Video

Interactive Ring

Catalog

High Precision

3D Printing

Four Mine Advantage

Page 37: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Unit Economics

Lifetime Value of Customer

Total LTV: $1,700

Engagement Rings

• Avg Order Value: $4,000

• Avg Margin: $1,000

Wedding Bands (His & Hers)

• Avg Bands Sale: $1,400

• Avg Bands Margin: $700

**LTV Payback Less Than 1 Year

~4:1 LTV:CAC Ratio

*Acquisition Cost based on 3-month lag sales cycle

Acquisition Channels

• Cost of Acquisition*: $400

• Digital Marketing & Referrals

Cost of Acquisition

• Cost of Acquisition*: $60

• Digital Marketing & Retention

Page 38: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

©2015, FOUR MINE CO

LLC.Page 38

Team

Expansion

Product

Upgrades

Customer

Acquisition

Our Goals

Technology

Marketing

Design

Replica Customization

Site UX/Design

Product Expansion

Referral Growth

Channel Expansion

Partnerships

Page 39: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

LookBookerGiorgia Rossi

Page 40: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion
Page 41: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Search

Page 42: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Browse

Page 43: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Select

Page 44: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Enter Details

Page 45: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Confirm

Page 46: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Groom and Pamper

Page 47: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion
Page 48: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion
Page 49: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

The RitualistMarta Cros

Page 50: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

IN-HOME,

PROFESSIONA

L

SKIN

CARE

Marta Cros | June 2016

Page 51: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

We are direct. We are on-demand. We are all natural. We are made in the USA

H O W DOES IT W O R K

Client books appointment online

Esthetician receives booking and brings

everything needed to perform service

Treatment takes place in the convenience of

the client home, office or hotel room

Esthetician delivers skin analysis and

makes personalized regimen & product recommendations

Client can buy products on the spot

to continue with self-care at home

Recurring clients through repeat bookings / packages

Page 52: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

A P T O

Page 53: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

OR

W O U L D YOU R A T H E R ?

Page 54: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

OR

W O U L D YOU R A T H E R ?

Page 55: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

OR

W O U L D YOU R A T H E R ?

Page 56: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

OR

W O U L D YOU R A T H E R ?

Page 57: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

OR

W O U L D YOU R A T H E R ?

Page 58: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

W O U L D YOU R A T H E R ?

OR

Page 59: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

The Opportuni ty

In New York Cityalone,

5,000 skin care

treatments

are performed DAILY

20,000 locations

Highly Fragmented : 75% are

single operations

Massive Market:

DAY SPA: $14bn

SKIN CARE:

$9bn

Page 60: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

The Opportuni ty

In New York Cityalone,

5,000 skin care

treatments

are performed DAILY

20,000 locations

Highly Fragmented: 75% are

single operations

Massive Market:

DAY SPA: $14bn

SKIN CARE:

$9bn

DIRECT-TO-CONSUMER

High Margins and

Variable Cost Structure

Page 61: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

The Opportuni ty

In New York Cityalone,

5,000 skin care

treatments

are performed DAILY

20,000 locations

Highly Fragmented: 75% are

single operations

Massive Market:

DAY SPA: $14bn

SKIN CARE:

$9bn

DIRECT-TO-CONSUMER

BuildingA new distribution

channel for

complementary brands &

skin care productsSKINSHIPS

High Margins and

Variable Cost Structure

Page 62: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

The Opportuni ty

In New York Cityalone,

5,000 skin care

treatments

are performed DAILY

20,000 locations

Highly Fragmented: 75% are

single operations

Massive Market:

DAY SPA: $14bn

SKIN CARE:

$9bn

BuildingA new distribution

channel for

complementary brands &

skin care productsSKINSHIPS

Underutilized & Underpaid

Workforce

200K licensedestheticians

nationwide

Av pay/hour: $13-17

With us:$30+

DIRECT-TO-CONSUMER

High Margins and

Variable Cost Structure

13

WINNING TEAM Strategic Operational

PartnershipKick-ass Advisory

Page 63: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

RECENT P R E S S

“Last-Minute Mother's Day Ideas that Won't Disappoint”Getting a facial or massage at home is great, but getting a treatment

with The Ritualist’s plant-based skincare line, Apto, is an added bonus

“How to travel like a rock star”

Luckily for those who love to indulge in a little bit of luxury –and

wellbeing- there is now The Ritualist, that brings a facialist right to

your hotel room or home

“2016 Wellness Trends”Get a pore-perfecting facialist at your door

in less time than it takes for your takeout order to arrive

“The best at-home beauty services”

The Ritualist's facials provide more than in-the-comfort-of-your-own-

home peace the night before a party; they get skin to Cate

Blanchett's (who happens to be a client) level of glowing.

“The best facials for the ultimate bridal glow”

The Ritualist turns even the tiniest of NYC apartments

into a veritable spa-like experience

Page 64: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

SUPASabine Seymour

Page 65: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion
Page 66: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

I N T E R N E T O FT H E B O D YB O D Y + S E N S O R S + C LOT H I N G + A R T I F I C I A L I N T E L L I G E N C E

2016 © S U P A S P O T I N C

2 S U PA .A I

Page 67: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

S E R I A L E N T R E P R E N E U R

A U T H O R

R E S E A R C H P R O F E S S O R

E D U C AT I O N AWA R D S

P R E S S + P U B L I C A P P E A R A N C E S

APP

Sensing and ActuatingTextile

Mobile Computational

Device

Application

Energy Source

Computational Textile Interface

DR. S A B I N E S E Y M O U R founder + C E O S U P A S P O T

2016 © S U P A S P O T I N C

67

Page 68: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

P R O B L E M ( C U R R E N T S M A R T C L O T H I N G )

F O R B R A N D S :

E A S E O F I N T E G R A T I O N

F A S H I O NN O S C A L E - A B L EM A N U F A C T U R I N G

N O F A S H I O N

0011100101010010011101

D A T A010011100101010

0100111

0 1 0 1 0 0 1 1 1 0 0 1 0 10 1 0 0 1 0 0

N O C O N S U M E R F A C I N G A P P N O M U L T I P L E D E V I C EI N T E G R A T I O N

11101012016 © S U P A S P O T I N C

68

F O R C O N U M E R S : E A S E O F U S E

Page 69: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

S U PA e m P O W E R E DC LO T H I N G

S U PA AIA R T I F I C I A L I N T E L L I G E N C E

+

2016 © S U P A S P O T I N C

S U PA .A I

S O L UTION

Page 70: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

+ =

S U PA sensors S U PA pod S U PA e m P O W E R E D

S O L U T I O N (FASHION): empowered by (B2B )

E N A B L I N G C O M P O N E N T S (patent pending)

invisible and washable texti le-based S E N S O R S

S U P A PO D : soft and unobtrusive electronics

multi-sensor C O N N E C T O R system with unique ID

T H E G A R M E N T A S C O M P U T E R

2016 © S U P A S P O T I N C

6

highly modular sensor

configurations every garment has a

“serial number” biometric identity

Page 71: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

API

10011010101010100010101

100

API

C A R D I O

A L L E R G Y

F E R T I L I T Y

S U R F I N G

F I T N E S SUSER ID

PASSWORD

LOGIN

S O L U T I O N (DATA): empowered by (B2C, B 2 B 2 C )

E N A B L I N G C O M P O N E N T S

A P P (digital concierge)reactive data model and advanced data

analytics on C L O U D

open A P I s

( L I F E ) S T Y L E A R T I F I C I A L I N T E L L I G E N C E

2016 © S U P A S P O T I N C

S U PA .A I

highly personalizable SUPA.ai multiple encryption, secure data modular, contextualized, curated ’SIRI for clothing’

Page 72: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

P R O D U C T O F F E R I N G C O N S U M E R F A C I N G

2016 © S U P A S P O T I N C

72

Page 73: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

T E C H N O LO G Y, M AT E RI A L S C I E N C E , A N D M A R K E T S A L I G N

DATA I S T H E N E W G O L D Kevin Plank, C EO, Under Armour @ S XS W 2 0 1 6

W H Y NOW

20 0 3 2 0 17last decade s ince Sof tSpot started

2 0 1 4 2 0 1 5 2 0 1 6 2 0 1 7

L o w

P o w e r

B l u e t o o

t h

G o o g l e

P r o j e c t

J a c q u a r d

+ L e v i sU A H e a l t h B o x

e m p o w e r e d b y S U P A ™USER

ID

PASSWORD

LOGIN

A p p l eH e a l t h K i t

D u P o n t

S t r e t c h a

b l e

C o n d u c t i

v e I n c

Athleisurewear

:

( B e y o

n c e )

G o o g l e

Androidwear A p p l e W a t c h I B M W a t s o n

2016 © S U P A S P O T I N C

73

Page 74: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

C U S T O M E R S

+

C ontract

s igned

Pilot

testing

Pilot

testing

Pilot

testing

Pilot

testing

Pilot

testing

v2

Pilot

testing

v2

+

Finalist Finalist Finalist

Sa l es

talks

Sal es

talks

Sal es

talks

Sal es

talks

Finalist

Sa l es

talks

2016 © S U P A S P O T I N C

10

Page 75: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

T E A M “The hybrids”

S e n s o r s + Electronics

H E A D O F R&DSe an Montgomery

P hD Neuroscience

Ringly

H E A D O F S O F T COM P UTATIONEbru Kurback

P hD Interface Culture

M S c Architecture

University of Applied Arts Vienna

A D V I S O R N A N O T E X T I L E SJuan Hinestroza

P hD Chemical Engineeering

Head of Nanotextiles L ab Cornell

University

Biz Dev

B U S I N E S S D E V E L O P M E N TL isa Kennedy

P hD Health Economics

G E, Singularity University

M A R K E T I N G + S A L E SJoan Bodensteiner

M B AAdobe, Ticketmaster

P R O D U C E RTara Fraser

B F A CommunicationCool Hunting, Vice

Cloud + Analyt ics + AI

C T OBernhard Angerer

P hD Computer Sc ie nce

Frequentis

B E H A V I O R A L A N A L Y T I C SDawud Gordon

P hD Computer Sc ie nceE T H

E X P E R I E N C E D E S I G NJ o s h Rubin

M P S Interactive Telecomm

Motorola, Razorfish

Design

FASHION + T E C H N O L O G YPauline van Dongen

P hD Wearable TechnologyMFA Fashion, Fashion Designer

R E S E A R C H + D E S I G NStephanie Farah

MFA Fiber

MFA Design & Technology

Hollywood

A D V I S O R FASHIONJennifer Minitti

MFA Fashion

Director of Fashion

Pratt Institute

S U P A S P O T I N C is a Member of Advanced Future Fibers of America

2016 © S U P A S P O T I N C

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Page 76: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

UNIT E C O N O M I C S

S U P A s e n s o r s

S U P A p o d

S U P A A P P

b r a n d e d S U P A A P P f e a t u r e semPOWERED by

A n a l y t i c s

D e s i g n c o n s u l t a t i o n

US E R I D

PA S S WOR

D

LOG I N

2016 © S U P A S P O T I N C

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Page 77: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Dr. Sabine Seymour

S U PA S P O T INC

c/o NewInc incubator [email protected]

917-971-2249

2016 © S U P A S P O T I N C

77

Page 78: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Travel BeautyAlyssa Barrie

Page 79: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Prepared for Fung Global Retail &Technology June 15, 2016

Page 80: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Travel Beauty (we’ve traveled the world to bring you the best) takes the guesswork out of

creating the ideal beauty regimen offering a hyper-curated collection of

the best beauty products from around the globe

80

With so many beauty products outthere, how is anyone supposed know which are thebest?

Page 81: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Leveraging fastest growing segment in beauty: emerging brands

Targets a mature, affluent market segment with exclusive products in a high touch environment including a personal shopping service &

product phone consultations

Luxury beauty offering that is currently either unavailable, not easily accessible in the United States, or will not sell to digital native retailers

Travel Beauty features a panel of renowned beauty experts

who provide professional advice and tips.This elite panel of influencers garner media attention, and their personal brands

lend ahalo effect to Travel Beauty, creating an engaged online community

The Travel Beauty DifferencePoints of Differentiation

81

Page 82: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

The Travel Beauty DifferenceMultiple Revenue Streams Compliment & Support Core Business - Luxury E-commerce

Other Revenue Streams Include:

Corporate gifting programs provide superb revenue stream & marketing vehicle (gifted AMEX’s top 50,000 Platinum Card

Members) to drive sales, traffic and brand awareness for Travel Beauty & its partners

The Beauty Shop at New York Social DiaryTravel Beauty has partnered with online media publisher and

launched a co-branded online shopping experience

82

Page 83: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Consumer AnalysisSegments, Demographics & MarketSize

METROSEXUAL & GAY

MEN

29-65+, HHI $92K

10% of US population

WOMEN

29-65+, HHI

$92K

10% of US population

Future global sales rollout in Australia,The Middle East & Asia will expand market to 176 million

customers +

83

Page 84: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Appendix

84

Page 85: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Advertising & PR: CustomerAcquisition &

Revenue GenerationPromotion

TravelBeauty.co

m Search Engine

Optimization

Display

Advertising Email

Newsletters Business

Development Search

Engine Marketing

Retargetin

g Customer Review

Campaign

Paid Email Blasts

Social Media Marketing

Customer Referral

Program Industry

Conferences

Brick & Mortar Retail

Presence Media

Partnerships Relationship

Marketing

85

Page 86: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Huffington Post

People

StyleWatch

More Magazine

Elle Magazine

Elle France

Byrdie

Beauty

NBCTV

Philadelphia Inquirer

Green Door

Magazine Travel &

Style Magazine

InStyle Magazine

Racked.com

Global Vision

Magazine Resident

Magazine Fathom

Advertising & PREarned Media - appeared in the following:

Town & Country

Cosmetic Executive

Women

Refinery

29 The LA

Times

PopSugar

Beauty

New York Social Diary

Vogue Paris

86

Page 87: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Progress to

DateFoundation,Website,

Performance

Attracted panel of world-class beauty experts. Expert additions in progress.

Signed retailing agreementwith 30 beauty & groomingbrands, with more brandsin progress.

Raised $486K in early seed financing from privateinvestors

FOUNDATION

Attracted an experienced team & strong advisory

board

Relaunch of Travel Beauty

Website

January 7, 2015

Launched brick & mortar shop

in Soho: September 2014

Launched e and m-

commerce platform

November 26, 2013Launched Your Daily Feed of Beauty, Travel Beauty’s multi-

media editorial content platform November 26, 2013

WEBSITE

Launched branded social

media presence March

2013

16% repeat customers represents20%

of revenue

PERFORMANCE

Rev: $90K & 1115 customers 2014Rev: $930K & 3570 customers

2015Average Basket 2014: $80 2015:

$117Average Gross Margin 2014: 31%Average Gross Margin 2015: 41%

26% of repeat customers havepurchased 3+ times or more

Total Visits: 121,332 in Year1317,300 2015/Year 2

51% of traffic originates from mobile devices

Average CPA 2014: $76

CPA 2015: $38.98

Average LCV: $354.05

87

Page 88: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Capital RequirementsTotal Capital Investment

Up to

$1Million

Planned Use of

Proceeds

Sales, Marketing &

Promotion:

39%Advertising,Video, PR, Biz Dev,

Professional Conferences

Inventory: 34%

Operations/New Hires: 23%Human Capital, Logistics, Professional

Services

Website &Technology:4%Technology maintenance & upgrades

88

Page 89: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

The

Opportunit

yProjected Revenues

BREAK EVEN IN

YEAR 2 45%

GROSS MARGIN

$50,000,00

0

$40,000,00

0

$30,000,00

0

$20,000,00

0

$10,000,00

0

$0

Year

1

Year

2

Year

3

Year

4

Year

5

Revenu

es

Gross

Margin

EBITD

A

89

Page 90: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Deborah Weinswig

Page 91: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Investing in Women-Led Startups

Deborah Weinswig

Managing Director

[email protected]

US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016

June 15, 2016

Page 92: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

92

About Fung Group

TRADING LOGISTICS DISTRIBUTION

RETAILING

Li & Fung LimitedListed on SEHK

Global Brands GroupListed on SEHK

Fung Retailing LimitedPrivately Held Entity

Convenience RetailAsia Limited

Listed on SEHK

Trinity LimitedListed on SEHK

Branded Lifestyle Holdings Limited

LiFung Kids (Holdings) Limited

Toyrs “R” Us (Asia)

Suhyang Networks

UCCAL Fashion GroupPrivately Held Entities

Fung Holdings (1937) Ltd. A privately held entity and major shareholder of the Fung Group

Page 93: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

93

About Fung Global

• Fung Global Retail & Technology advises retailers, real estate developers and tech companies on projects situated at

the intersection of retail, tech and/or fashion.

• Our team offers a robust knowledge bank and significant experience in the retail, fashion and tech fields. We are

involved in many areas of the business and believe this allows us to offer a unique perspective by focusing on the

future and where the sector is heading.

A Unique Combination of Retail, Fashion & Tech

RETAIL FASHION TECH

Page 94: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

94

NAME UR PRICE

SELF-

CHECKOUT

EVANGELIZE THRIVE

EXPERIENTIAL RETAIL: MAKE THE STORE AN AWESOME PLACE

CUSTOMER ENGAGEMENT: HOW DO YOU CONVERT THE CONSUMER

ALL CHANNEL: The CONSUMER CAN SHOP WHEREVER +

WHENEVER

REACTION COMMERCE

NEW RETAIL MODELS:HOW WILL THE CONSUMER SHOP IN THE

FUTURE

Four-Quadrant Disruptors Framework with

Women-led Startups

Page 95: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

95

Our Accelerator Partnerships

ENTREPRENEURSROUNDTABLE

ACCELERATOR

Page 96: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

96

Our Accelerator PartnershipsPercentage of Women-Led Startups

ENTREPRENEURSROUNDTABLE

ACCELERATOR30% 100%

100% 15%

30% 30%

40% 100%

Page 97: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

97

Women In The Tech SectorTech Leadership Roles Held by Women

Page 98: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

98

Women-Led Startups: General Trend

15%Of the companies

receiving venture capital had a woman on the

executive team

5.6%Of firms with women

decision-makers raised more than $100M since

2009

3%Of total venture capital goes to companies with women CEOs ($1.5B out of $50.8B between 2011-

13)

9%Of total seed stage

investments are given to companies with women

entrepreneurs

13%Of total early stage

investments are given to companies with

women entrepreneurs

86%Of venture-funded

businesses have zero women in management

positions

Source: Womenwhotech.com

Page 99: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

99

Women-Led Startup VC Funding

1100

1500

2000

2200

2500 2450

9.5%11.7%

14.3%17.4% 16.8% 17.9%

0%

10%

20%

30%

40%

50%

0

500

1000

1500

2000

2500

3000

3500

2009 2010 2011 2012 2013 2014

U.S. Venture Funded Companies by

Founder Gender

Source:Crunchbase

# of Funded Companies [by First Funding Round Recorded]

% of Total Companies w/ Female Founder

Page 100: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

100

1. INSTITUTIONAL AND ORGANIZATIONAL

2. GLOBAL WOMEN ENTREPRENEURSHIP EVENTS

3. INCREASING VC FUNDING

4. IMPROVED ANGEL INVESTMENT

5. EMERGING CROWDFUNDING FOR WOMEN

6. BETTER ROE FROM WOMEN-LED BUSINESSES

Drivers

Page 101: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

101

Institutional and OrganizationalFunding Institutions and Organizations

1

Page 102: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

102

Global Women Entrepreneurship Events2

Alibaba“Global Conference on

Women and Entrepreneurship”

Women Who Tech“Women Startup

Challenge”

Women in STEM Summit

Page 103: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

103

Increasing VC Funding3

• In 2013, 18% of venture capital deals

went to women-led companies, while

only 5% of women-led companies

received funding in 1999 by US VC

funds

• Female-founded companies received

the largest investments

• Retail (43%)

• Media (17%)

• Software(6%)

Source: Pitchbook

8%10% 10% 10% 11%

12%

16% 16% 17% 18%

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Percentage of Global VC Deals Investing in Companies With Female Founder

Page 104: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

104

Improved Angel Investment4

• In 2014, there were 82,633 women angel

investors versus 57,967 in 2013

• This figure has grown by over 7x since 2004

• In 2014, women angels represented 26.1% of

the angel market, a significant increase from

19.4% in 2013

Source: AngelList

4%

8%

11%

14%

22%

Developer Tools

Entreprise Software

Fashion

Organic Food

Women Focused

Percentage of Women Investors by Market as of 2014

Page 105: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

105

Emerging Crowdfunding For Women5

Equity-Based Crowdfunding

• The overall success rate was 20% while women-led companies had a 23% success rate

• On average, women-led companies raised $422,370 versus $405,295 overall

Reward-Based Crowdfunding

• Women had a 70% success rate versus 61%for men in reaching their goals on Kickstarter

• Women-owned technology companies have a 65% success rate compared to a 30% success rate for male-owned technology companies

Page 106: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

106

Emerging Crowdfunding For Women

Plum Alley is crowdfundingfor women by women,

founded by Deborah Jackson.

Indiegogo, with DanaeRingelmann as one of its

founding members, reported that 42% of its crowdfunding

campaigns are run by women.

Crowdfunder has Rita Ravindra as its Chief Operations Officer.

5

Page 107: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

107

Better ROE From Women-Led Businesses6

• Women-led private technology

companies achieve 35% higher return

on investment

• Women-led venture-backed companies

are bringing in 12% higher revenue

than male-owned tech companies

(Kauffman Foundation)

• 80 women CEOs produced equity

returns 226% better than the S&P 500

from 2002 to 2014 (Quantopian)

Page 108: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

108

NAME UR PRICE

SELF-

CHECKOUT

EVANGELIZE THRIVE

EXPERIENTIAL RETAIL: MAKE THE STORE AN AWESOME PLACE

CUSTOMER ENGAGEMENT: HOW DO YOU CONVERT THE CONSUMER

ALL CHANNEL: The CONSUMER CAN SHOP WHEREVER +

WHENEVER

REACTION COMMERCE

NEW RETAIL MODELS:HOW WILL THE CONSUMER SHOP IN THE

FUTURE

Four-Quadrant Disruptors Framework with

Women-led Startups

Page 109: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

109

Today’s Examples

Page 110: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

is a social shopping community for jewelry where customers can also help people in need by shopping

Find new jewelry pieces from up and coming

designers

Follow your friends and create your own jewelry

mood boards

Help those in need by purchasing products

from The Joy Box

Page 111: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

aspires to automate the process of curating window displays, endcaps, and online lookbooks for retailers and shoppers

Take your product catalogues and merchandiser’s looks to

the right customer

Run fashion looks through proprietary

algorithms with user data

Tailor perfect outfits for shoppers to use in ads

or stores

Page 112: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Relish in 35 years of experience in the jewelry industry and key

global supply relationships

Provide excellent quality engagement rings with

reasonable pricing

Let customers find their perfect ring style

without leaving home

modernizes jewelry shopping and makes it convenient and fun

Page 113: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

is an online booking marketplace that allows customers to make salon appointments anytime, anywhere

Create a marketplace for consumers to easily book

hair and beauty appointments

Book and confirm appointments 24 hours a

day from any web or mobile device

Make hair and beauty more convenient and

enjoyable

Page 114: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

provides in-home skincare treatments that are personalized to each customer

Deliver professional skin care treatments to

your home

Customize your skincare experience with in-house

developed products

Embrace traditional therapies and only use

the best natural ingredients

Page 115: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

makes plug & play sensors for clothing that connects with the Internet of Things

Lead the way from wearables to

“Disappearables”

Transform ordinary garments into functional

wearables

Consist of sensors that can be integrated into clothing as simply as a zipper by any

manufacturer

Page 116: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

offers collections of the best beauty products from around the globe

Source the best yet hard-to-find beauty

products from around the globe

Feature a personal, luxurious shopping

concierge with phone consultation

Start with the bag and create your own travel

kits easily

Page 117: Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

Thank You!

Deborah Weinswig

Managing Director

[email protected]

US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016

June 15, 2016


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