2

MarketingLicense Security User Communication

Customization & Multi-Channels

https://medium.com/@rameshdot0/the-death-of-the-login-b274b22e27a9

- 60%

https://cups.cs.cmu.edu/soups/2013/trustbusters2013/Sign_up_or_Give_up_Malheiros.pdf

82%-64%-54%-

44%-

4e

http://www.nngroup.com/articles/login-walls/Whay

Expected

Utility

Expected

Benefits

Expected

Interaction Costs= -

Continue

9

1. Cancel it

You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. To make your future purchases even faster, you can create an account during checkout.

Email Address

Password

LoginForgot my password Register

New to this site?Take a few minutes to register

Register

https://www.uie.com/articles/three_hund_million_button/

Continue

10

1. Cancel it

You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. To make your future purchases even faster, you can create an account during checkout.

Email Address

Password

LoginForgot my password

https://www.uie.com/articles/three_hund_million_button/

11

1. Cancel it

12

1. Cancel it

Security

General check

ActionsCommon actions

(expected Benefits)

Deep investigation

Login