8/7/2019 BREU-Feb11-Facebook

1/11

www.businessevieweupe.eu | Feb 2011

WHAT ISTHe cover

HeAdlIne?WHAT IS THecover SubHeAdlIne?

WHAT IS THecover Sub

HeAdlIne?WHAT IS THecover SubHeAdlIne?

TecHnoloGY: THIS IS THe feATure HeAdlIne

ImAGeSHApe

cuT ouT

www.sissiw. | F 2011

revIvIng THeAuTomoTIve

InduSTryWITHelecTrIc cArS

Top TeneuropeAn

GolfcourSeS

loAd THe SeodIce In YourfAvour

TIpS & TrIckS For

revIeWInG europeS Ipo

AcTIvITY In 2010

SpecIAlreporT

europeSTop fIveTelecom

compAnIeS

http://www.businessrevieweurope.eu/http://www.businessrevieweurope.eu/

8/7/2019 BREU-Feb11-Facebook

2/11visit s i at www.sissiw.

http://www.businessrevieweurope.eu/http://www.businessrevieweurope.eu/http://www.businessrevieweurope.eu/

8/7/2019 BREU-Feb11-Facebook

3/11

by roSS denSley

Fa 2011

Maet 2.0

loADing ThE SEo DiCEin your FAvour

TIpS AndTrIckSFor

google

8/7/2019 BREU-Feb11-Facebook

4/11

Markein 2.0 tips and ric

visit s i atwww.sissiw.

For buSIneSSeS HopIng To Succeed

and increase profitability online, whether it be

marketing, sales or simply gaining a stronger

online presence, understanding the evolving

nature of cyberspace and the nuances of searchengines - namely Google - is desperately important to

its overall health moving forward.

Since Google burst onto our desktops as a primary

search engine in 1997, it has taken cyberspace by

the scruff of the neck and taken stewardship of howconsumers search for products and services online.

But Google is not just a wickedly efficient search

engine - it has evolved numerous

tools in the past decade, which

if operated and utilisedcorrectly, can make a positive

difference for businesses of

any size or format.

At the 2010 iStrategy

Conference in Singapore,

http://www.businessrevieweurope.eu/http://www.businessrevieweurope.eu/

8/7/2019 BREU-Feb11-Facebook

5/11

s for goole pae 91

Fa 2011

Aza kx, gehead f oe Saes

Google Head of Online Sales

Aliza Knox outlined a plethora

of succinct and useful online

apparatus that can aid a

business in making additionalprofit the most popular and

well-known being tools such as

AdWords and AdSense.

However, before committing

money and time on every Google tool, every companyshould be looking to rank as high as possible and that

is where efficient Search Engine Optimisation (SEO)

comes into play.

drIvIng TrAFFIc vIA google

Let us put this into perspective. In North America,

Google accounts for roughly 65 percent of the US

search market. In the UK, those numbers are increased

further to about 90 percent, and according

to Hitwise, Google controls 36.55 percent of the traffic

8/7/2019 BREU-Feb11-Facebook

6/11

http://www.turkishairlines.com/

8/7/2019 BREU-Feb11-Facebook

7/11

pae 93

visit s i atwww.sissiw. Fa 2011

Markein 2.0

going to UK websites. In other words, if a business

is destined to succeed online, utilising SEO within

Google is a large cog in its strategic wheel.

Of course, no amount

of well-sculpted SEOcan guarantee a

business landing on

the front page of every

search engine. There

are, however, stepsbusinesses can take

to give themselves a

far better chance of

ranking highly among

competitors.There are also a

number of tricks that

businesses can adopt to

improve their ranking.

This is central to

GooGleS SHAre ofTHe SeArcH mArkeT

IN thE uS

IN thE uK

65%

90%

http://www.businessrevieweurope.eu/http://www.businessrevieweurope.eu/

8/7/2019 BREU-Feb11-Facebook

8/11

Markein 2.0 tips and ric

visit s i atwww.sissiw.

success, because, quite frankly, if your business is not

located within the top five rankings on the front page

of a Google search, you may as well be on page 1,087.

Even when your business ranks on the front page of

a Google search, the work is not always done.Seobook.com highlights an example of a Bingo

Card Creator who ranked fifth and enjoyed 6,000

unique visitors per month, yet according to leaked

AOL search data, ranking number one on Google is

worth 8.5 times more than number five. So in this

keds ae dde sts f text tat geseaces f t me ae a

http://www.businessrevieweurope.eu/http://www.businessrevieweurope.eu/

8/7/2019 BREU-Feb11-Facebook

9/11

s for goole

EvEn whEn your BuSinESSrAnkS on ThE FronT pAgE oF

A googlE SEArCh, ThE workiS noT AlwAyS DonE

pae 95

Fa 2011

case, 6,000 unique visitors becomes 50,000.

If the business plans to sell products or services,the upsurge in traffic will obviously mean potential

customers casting their eye over what that company

has to sell, and if a business site has the lure of adverts

on a pay-per-click (PCP) basis, then more traffic means

more clicks, thus more cash.

keyWord, keyWord, keyWord

So first things first - make your website keyword rich.

This simply means words and phrases that potential

visitors are likely to be searching for.

8/7/2019 BREU-Feb11-Facebook

10/11

Markein 2.0 tips and ric

visit s i atwww.sissiw.

To Google, keywords are the clues that are hidden

on a website, which informs the search engine what

that site is about. With keyword-rich body text, picture

headings, titles and standfirsts, the website can be

ranked highly according to its keyword density.Think about the words users would type to find

your pages and make sure that your site actually

includes those words within it, says

Googles website.

Google has a number of tools thatcan point you in the direction of what

keywords are searched for and also

what words and phrases drive traffic

to your site.

Google AdWords is a great tool for thispurpose; its primary function is highlighting

what phrases are being searched for and how much

value they have.

A great addition to AdWords is Wonderwheel, which

aims to simplify and arrange search results of input

http://www.businessrevieweurope.eu/http://www.businessrevieweurope.eu/

8/7/2019 BREU-Feb11-Facebook

11/11

www.google.com/webmasters/guidelines.

www.iStrategyconference.com/

blog

s for goole pae 97

Fa 2011

keyword searches, and Traffic Estimator, which lets the

user search a word or phrase and provides information

such as global and local monthly searches and the

estimated average CPC.

Using links on your website is another importantcontributing factor to a good ranking. Google uses

PageRank, an algorithm that accesses not only your

website, but the websites that have URLs linked

within yours. The better the links and the

better the websites linked to yours the betterranked your site will be.

Understanding the algorithms of

Google is incredibly important for any

business looking to operate digitally.

To read more hints and tips regardingGoogle ranking directly from the search engines

website click here. Alternatively the international

iStrategy Conference constantly provides blogs

and daily updates from global marketing experts;

to read up-to-date industry advise click here.

http://www.google.com/webmasters/guidelineshttp://www.istrategyconference.com/bloghttp://www.istrategyconference.com/bloghttp://www.google.com/webmasters/guidelines