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Bridging the Qual Quant Divide. Seriously.

Date post: 21-Jan-2017
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Muder Chiba A View of the Other, by the Other , for the Other itative Quantita Johari Window ,anyone?
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Page 1: Bridging the Qual Quant Divide. Seriously.

Muder Chiba

A View of the Other, by the Other , for the

Other

Qualitative Quantitative

Johari Window ,anyone?

Page 2: Bridging the Qual Quant Divide. Seriously.

Quantitative Researcher Qualitative View

Quantitative View

Muder Chiba

Page 3: Bridging the Qual Quant Divide. Seriously.

Moods & Expressions

Muder Chiba

Qualitative

Quantitative

Page 4: Bridging the Qual Quant Divide. Seriously.

Qualitative Researcher

Muder Chiba

Qualitative View

Quantitative View

http://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://charmainessmilesnlaughter.blogspot.com/2011_12_01_archive.html&ei=VZMKVYupOc-eugTWtoKADg&bvm=bv.88528373,d.c2E&psig=AFQjCNGe4StdERb-vQqpcAyvYpN3C6RLkw&ust=1426842494253732
Page 5: Bridging the Qual Quant Divide. Seriously.

BrandsQualitative view

Quantitative view

Muder Chiba

Page 6: Bridging the Qual Quant Divide. Seriously.

PerspectiveQualitative view

Quantitative view

Muder Chiba

Page 7: Bridging the Qual Quant Divide. Seriously.

LogicQualitative view

Quantitative view

Muder Chiba

Fuzzy Binary

Page 8: Bridging the Qual Quant Divide. Seriously.

Sample SizeQualitative view

Quantitative view

300Muder Chiba

Page 9: Bridging the Qual Quant Divide. Seriously.

Sampling Qualitative view

Randomly

Purposive

Quantitative view

Purposively

RandomMuder Chiba

https://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=https://sinepost.wordpress.com/2012/11/11/is-xcom-truly-random/&ei=UtAwVdaLOdbW8gXh6YDgCg&bvm=bv.91071109,d.dGc&psig=AFQjCNHrGYdQcGCm2XhqK0L6crDLFOcBzA&ust=1429348294107201
Page 10: Bridging the Qual Quant Divide. Seriously.

ScalesQualitative view

Infinite

Quantitative view

Finite

Muder Chiba

Page 11: Bridging the Qual Quant Divide. Seriously.

Data & Central TendencyQualitative view

Quantitative view

Mode Mean

Muder Chiba

Page 12: Bridging the Qual Quant Divide. Seriously.

ModelsQualitative view

Designer

Quantitative view

Off the Company Website

Muder Chiba

Page 13: Bridging the Qual Quant Divide. Seriously.

RecommendationQualitative view

ISaySo

Quantitative view

NormsSaysSo

Muder Chiba

Page 14: Bridging the Qual Quant Divide. Seriously.

Balanced Fusion

[email protected]

Qualitativeand

Quantitative

Perspectives

mailto:[email protected]
Page 15: Bridging the Qual Quant Divide. Seriously.

[email protected]

7 Timeless Marketing Research Blunders

15 Marketing Research Archetypes

mailto:[email protected]
mailto:[email protected]
http://www.slideshare.net/MuderChiba/7-timeless-marketing-research-blunders
http://www.slideshare.net/MuderChiba/mr-archetypes

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