_ Mitch Gibbons _ OUGD303 _ FMP The Brief Design the branding and visual identity for Decoy club nights and the proposed Decoy festival in Croatia. Target Audience Student based audience whom have an interest in drum’n’bass and dubstep and a busy social life. Background Decoy is an up and coming club night based in Leeds, Liverpool, Manchester and Birmingham. Specialising in Bass heavy music and house party vibes. Photography courtesy of Jennifer Peters
_ Mitch Gibbons _ OUGD303 _ FMP Brief Two: Decoy Rationale Type based branding & promotion forsub-cultures, focussing on identity within music, fashion & sport culture. Photography courtesy of Jennifer Peters The Brief Design the branding and visual identity for Decoy club nights and the proposed Decoy festival in Croatia. Target Audience Student based audience whom have an interest in drum’n’bass and dubstep and a busy social life. Background Decoy is an up and coming club night based in Leeds, Liverpool, Manchester and Birmingham. Specialising in Bass heavy music and house party vibes. Deliverables Branding for Decoy. Promotional material for 6 months of Decoy club nights. Festival Promotion and programme designs. 01/10
Transcript
_ Mitch Gibbons_ OUGD303_ FMP
Brief Two: Decoy
RationaleType based branding & promotion forsub-cultures, focussing on identity within music, fashion & sport culture.
Photography courtesy of Jennifer Peters
The BriefDesign the branding and visual identity for Decoy club nights and the proposed Decoy festival in Croatia.
Target AudienceStudent based audience whom have an interest in drum’n’bass and dubstep and a busy social life.
BackgroundDecoy is an up and coming club night based in Leeds, Liverpool, Manchester and Birmingham. Specialising in Bass heavy music and house party vibes.
DeliverablesBranding for Decoy.Promotional material for 6 months of Decoy club nights. Festival Promotion and programme designs.
01/10
_ Mitch Gibbons_ OUGD303_ FMP
Brief Two: Decoy
RationaleType based branding & promotion forsub-cultures, focussing on identity within music, fashion & sport culture.
Brand GuidelinesFull type logo along with the single letter mark, black colour to keep print costs low. MLB Astros is the main typeface used within designs, Univers LT STD as the font for any copy and Courier New for small print.
02/10
The BriefDesign the branding and visual identity for Decoy club nights and the proposed Decoy festival in Croatia.
1. 2.
_ Mitch Gibbons_ OUGD303_ FMP
Brief Two: Decoy
RationaleType based branding & promotion forsub-cultures, focussing on identity within music, fashion & sport culture.
The BriefDesign the branding and visual identity for Decoy club nights and the proposed Decoy festival in Croatia.
SizeThe posters are to be A1 in size with the flyers ranging from A5 to A6.
PrintFor the flyers we used Leeds based printers, Target Print. The cost was £60 for 2500, with a 3 day turn around.
Front.
Back.
Green. February PromoPink. March PromoBlue. April PromoOrange. May PromoRed. June PromoYellow. July Promo
03/10
Club Night PromotionMonthly promotional posters and flyers for 6 nights, February to July. Colour schemes based on bright and vibrant stock.
StockThe posters are all to be printed on fluorescent stock, so to optimize an eye catching design but keeping costs down by not having to print colour. The flyers being on brightly coloured 170gsm silk art paper. The posters being DayGlo 100gsm fluoro poster paper .
_ Mitch Gibbons_ OUGD303_ FMP
Brief Two: Decoy
RationaleType based branding & promotion forsub-cultures, focussing on identity within music, fashion & sport culture.
Club Night Promotion - ContextShowing the context for the promotional products. Firstly, exit flyering at appropriate events and club nights. Secondly fly posting around the city centre and surrounding areas.Thirdly using promotion company Don’t Panic to spread flyers via the notorious promo packs.
The BriefDesign the branding and visual identity for Decoy club nights and the proposed Decoy festival in Croatia.
04/10
1. City Centre2. Distrikt Bar3. Don’t Panic packs
3.
2. 3.
_ Mitch Gibbons_ OUGD303_ FMP
Brief Two: Decoy
RationaleType based branding & promotion forsub-cultures, focussing on identity within music, fashion & sport culture.
05/10
The BriefDesign the branding and visual identity for Decoy club nights and the proposed Decoy festival in Croatia.
THE PROBLEMFestival programmes are susceptible to being damaged from water or misuse and likely to be lost.
Decoy, CroatiaWith the visual identity in place the focus with the festival, Decoy Croatia, was the programme design and solving the above problem. The promotional products and approproate assets to then be based on the programme.
The ProblemFrom personal experience of a festival like Decoy, I found the programme I bought got ruined and then lost before the weekend finished. Regular swims in the ocean andgeneral festival shenanigans being the problem at hand.
The SolutionInstead of making a programme that would be more durable and water proof for people, make a programme that couldn’t be moved and therefore not at risk to the audience’s actions. Thus getting rid of any water issues and the problem of losing it.
THE SOLUTIONFly-posting one fixed programme for everyone.
_ Mitch Gibbons_ OUGD303_ FMP
Brief Two: Decoy
RationaleType based branding & promotion forsub-cultures, focussing on identity within music, fashion & sport culture.
06/10
The BriefDesign the branding and visual identity for Decoy club nights and the proposed Decoy festival in Croatia.
The ProgrammeTo solve the problem I propose to have a fly posted programme within the festival arena. This way there is no risk of water or general damage and people can’t lose their own programme as they wouldn’t need one.
The Programme. Part 2Although the fly posted programme solves the initial problems I know people would like to have a programme as a keeps sake. Solution, A2 poster prints of the programme for sale.
FormatThe programme would be made of 4 parts, 1 for each day, plus a map and point of information. Each part would be made of 4 A1 prints. The overall programme therefore being 16 A1 prints.
RationaleType based branding & promotion forsub-cultures, focussing on identity within music, fashion & sport culture.
The BriefDesign the branding and visual identity for Decoy club nights and the proposed Decoy festival in Croatia.
PromotionPromotion of the festival comes in the form of A1 fly-posters and a 4 part fold out leaflet.
A1 PostersPoster prints promoting the festival, naming a few performing artists, date, location, and points of information. The context of which is electrical boxes and billboards around the city centres of Leeds, Manchester, Liverpool and Birmingham.
LeafletBased on the 4 part programme, the double sided leaflet gives a wealth of information on the festival as well as the full musical line up. The context of which is for it to be flyered in and around the mentioned cities, aiming to-wards Decoy’s target audience of students.
1. Promo Poster2. Poster Context
07/10
1. 2.
_ Mitch Gibbons_ OUGD303_ FMP
Brief Two: Decoy
RationaleType based branding & promotion forsub-cultures, focussing on identity within music, fashion & sport culture.
LeafletBased on the 4 part programme, the double sided leaflet gives a wealth of information on the festival as well as the full musical line up.
The BriefDesign the branding and visual identity for Decoy club nights and the proposed Decoy festival in Croatia.
PromotionPromotion of the festival comes in the form of A1 fly-posters and a 4 part fold out leaflet.
08/10
The ContextThe context of which is for it to be flyered in and around the mentioned cities, aiming towards Decoy’s target audience of students.
_ Mitch Gibbons_ OUGD303_ FMP
Brief Two: Decoy
RationaleType based branding & promotion forsub-cultures, focussing on identity within music, fashion & sport culture.
09/10
The BriefDesign the branding and visual identity for Decoy club nights and the proposed Decoy festival in Croatia.
The TicketsThe tickets being another product to extend the visual identity of Decoy across. Creating a range within these tickets, giving people the choice of a full weekend, day or VIP tickets.
DeliveryThe tickets are to be purchased from numerous websites so other than this initial stage the point of sale is when the tickets come through your door. This means branded envelope and headed paper to again extend the visual identity.
1. Tickets2. Delivery
1. 2.
_ Mitch Gibbons_ OUGD303_ FMP
Brief Two: Decoy
RationaleType based branding & promotion forsub-cultures, focussing on identity within music, fashion & sport culture.
10/10
The BriefDesign the branding and visual identity for Decoy club nights and the proposed Decoy festival in Croatia.
The WristbandsThe second stage of the tickets is becoming wristbands. With the large number of festivals that occur every summer branded wristbands are something that people keep on for years after the actual event.
The ColoursThese are colour coded in order to seperate the type of ticket, whether it be a full weekend or just a day that people have. Giving the festivals security an easier and more effective means of doing their job
