- 1. Bringing Cloud Services to Market Presented by:Stephen
Holford Director of Marketing Fasthosts Richard Chart Founder &
EVP Products ScienceLogic
2. ScienceLogic & the Cloud Opportunity Fasthosts: Bringing
RISE to Market Technology Results Tips Conclusion Agenda Bringing
Cloud Services to Market 3. ScienceLogic & the Cloud
Opportunity Bringing Cloud Services to Market 4. Who is
ScienceLogic? Bringing Cloud Services to Market
- Completely different approach from traditional IT management
tools
Service provider and cloud operations management appliances 5.
The Definition of Cloud from CIF Bringing Cloud Services to
Market
- Cloud computing provides the IT infrastructure and environment
to develop/host/run services and applications, on demand, with
pay-as-you-go pricing, as a service. It also provides resource and
services to store data and run applications, in devices, anytime,
anywhere, as a service.
- Definition taken verbatim from: Cloud Industry Forum (
www.cloudindustryforum.org )
6. 5 Essential Characteristics of Cloud
- On-demand self-service.A consumer can unilaterally
provisioncomputingcapabilities, such as server time and network
storage, as needed automatically without requiring human
interaction with each services provider.
- Broad network access.Capabilities are available over the
network and accessed through standard mechanisms that promote use
by heterogeneous thin or thick client platforms (e.g., mobile
phones, laptops, and PDAs).
- Resource pooling . The providerscomputingresources are pooled
to serve multiple consumers using a multi-tenant model, with
different physical and virtual resources dynamically assigned and
reassigned according to consumer demand. There is a sense of
location independence in that the customer generally has no control
or knowledge over the exact location of the provided resources but
may be able to specify location at a higher level of abstraction
(e.g., country, state, or datacenter). Examples of resources
include storage, processing, memory, network bandwidth, and virtual
machines.
- Rapid elasticity.Capabilities can be rapidly and elastically
provisioned, in some cases automatically, to quickly scale out and
rapidly released to quickly scale in. To the consumer, the
capabilities available for provisioning often appear to be
unlimited and can be purchased in any quantity at any time.
- Measured Service.Cloudsystems automatically control and
optimize resource use by leveraging a metering capability at some
level of abstraction appropriate to the type of service (e.g.,
storage, processing, bandwidth, and active user accounts). Resource
usage can be monitored, controlled, and reported providing
transparency for both the provider and consumer of the utilized
service.
Bringing Cloud Services to Market 7. US Public IT Cloud Services
Source: IDC Global Cloud Services Source: Gartner The Cloud
Computing Opportunity Bringing Cloud Services to Market 8.
Fasthosts: Bringing RISE to Market Bringing Cloud Services to
Market 9. About Fasthosts
- Fasthosts was established in 1999, now UKs number 1 hosting
company
-
- Over one million domains registered,
-
- Over 700,000 websites hosted.
-
- Processing 40 million emails per day
-
- 3 Data centres (2 UK and 1 US)
- Headquartered in Gloucester, UK & Chesterbrook, PA
- Part of United Internet, the worlds largest web hosting group,
listed on the German Stock Exchange
Bringing Cloud Services to Market 10. Rise the white label IaaS
division of Fasthosts
- Strategic focus on B2B IT & Web services
-
- Fasthosts - through direct self service
-
- Rise through the IT and Telco channels
- Range of hosted solutions
-
- Delivered as self-service and through channel
-
- Buy as discrete services (e.g. Web hosting, email, storage,
back-up), or as:
-
-
- Extending or moving our customers Data Centre into the
cloud
-
-
- VLAN, VPN and Firewall protected Cloud infrastructure and
applications
-
-
- Flexibility of operationsand speed of response at an affordable
cost
- Founding Member of the Cloud Industry Forum
-
- Championing a certified Code of Practice for the industry
Bringing Cloud Services to Market 11. Our target markets
- SMBs, through VARs/SIs (e.g. trusted partners) who:
-
- Are software or services providers in the IT, web and telco
sectors
-
- Are unable/unwilling to provide infrastructure to host
solutions to their customers
-
- Have a good relationship with their base, and are able to add
value to our hosted services by incorporating software, services or
on-premise infrastructure
-
- Targeting smaller businesses that wish to run their own
infrastructure but without capital investment
-
- Have a technology bias or skill in-house
-
- Wish to purchase and manage direct from online
-
- Web design agencies wishing to host sites for their
customers
-
- Agencies range from 1 person to large operations
-
- Services focused on optimisation of website and email rather
than IT solutions
Bringing Cloud Services to Market 12. The SMB opportunity
- 48 % SMBs use Cloud Services today
- Over 30% of businesses not currently using cloud services
expect to do so in the next 12 months
-
- Cost savings vs on-premise
-
- Reduction in Capital Expenditure
-
- Flexibility of hardware (ability to increase or decrease)
-
- Dependency on internet access
As organisations increase in size, they are more likely to be
users of collaboration services, as their needs for
software/services enabling collaboration increases with employee
number. Do you expect your adoption of cloud services to increase
over the next 12 months? Bringing Cloud Services to Market Source:
CIF Survey, Jan 2011 13. SMBOpportunity : Partnership in action
Channel Partner Brand & Frontline services TrustedAdvisor My
Cloud Data Centre Tech Services
- Deliver solutions within a strategic framework
- Add value through services where you wish to
- Own the customer relationship through a changing market
landscape
eMail Services Back-up & DRData Storage Portal Services
Collaboration Services Monitoring Services ISV (e.g. CRM) ISV (e.g.
Security) ISV (e.g. Help Desk) Web Services Virtual Server
Dedicated Server Provision Monitor Control Business User Bringing
Cloud Services to Market 14. Rise Product Set
-
- Flexibility (short term upgrades)
-
- Private networking/VPN connectivity
- Fast, secure access from any computer
- Scalable storage up to 2TB
- Off-site, encrypted storage
- High Availability or Advanced Backup servers
- Secure VPN to local network
- Full control of alert thresholds
- Customisable dashboard for key areas
- Manage any number of servers from a common interface
- Notifications to key personnel through email or SMS
- Choice of Operating Systems
- Popular scripting tools and databases
- Website building and SEO tools
- Mobile Device Compatibility
Bringing Cloud Services to Market 15.
- Retains partner ownership of customer
-
- White label or Branded options
- Reduces operational risk increases availability
-
- Fully redundant, carrier grade infrastructure
- Predictability in costs incurred and charged on
- Enhanced Business Agility to adapt to market demands
-
- Future Proofed & Scalable IT
-
- Enhanced opportunity for Management and Service revenues
Channel Benefit from Rise (DCoD) Bringing Cloud Services to
Market 16. Technology Bringing Cloud Services to Market 17. Cloud
Technology Platform
Bringing Cloud Services to Market 18. Full control of Cloud
infrastructure is key to confidence from Partners Managing any IT
infrastructure can be time consumingASM from ScienceLogic enabled
Rise to provide partners with complete control of server monitoring
and alerts EM7 Advanced Server Monitoring
- Instant drilldown from summary into specific events or
monitors
- Manage multiple servers from a single interface
- Alerts and notifications to individuals or distribution groups
by email or SMS
Bringing Cloud Services to Market 19. Results Bringing Cloud
Services to Market 20.
-
- Automatic failover on hardware failover
-
- New revenue streamDeliver IT as a Service
-
- Simple provisioning of underlying infrastructure
-
- Self service nature of IT
- Efficiency & Cost Savings Lower cost to manage IT
-
- Lower overheads on demand usage
-
- Lower capital expenditure
-
- Real estate, Power, Cooling, IT
Why Cloud? Bringing Cloud Services to Market 21.
-
- Cloud Platform Virtual private, IaaS, Hybrid cloud
offerings
-
- Flexibility scalable services, choice of billing periods &
how the service integrates with existing networks
-
- Differentiation Additional value-added IT services enabled
transparency, multi-tenancy, SLA accountability and
auto-provisioning
What to look for 22. The Results Bringing Cloud Services to
Market
-
- ReliabilityLess maintenance, automatic hardware failover =
improved SLA
-
- New revenue streamCloud servers provided significant volume
& revenue growth
-
- Efficiency & Cost SavingsSpace saving and up to 85% less
energy use
23. Tips Bringing Cloud Services to Market 24.
- The Right Cloud Product Mix
- Technology Focus Build on the Right Platform
- Wrap Value-Add around a Holistic Solution
Tips for Bringing Cloud Services to Market 25. For more
information, please contact ScienceLogic www.sciencelogic.com
Twitter: @sciencelogic Email:[email_address] Phone: +44 200 222
7080 Fasthosts www.fasthosts.co.uk Twitter: @fasthosts
Email:[email_address] Phone: +44 1452 561855