The first national plan to engage the Chinese motorsport community.

Prepared by Jim JamesOrganizer of British Motorsport Festival 2015Beijing. China.Email: jim@britishmotorsportfestival.comMobile: +8613910731967http://www.britishmotorsportfestival.com

1st Feb 2016

MOTORSPORT

Initiative

Summary

• Motorsport centred events across China which showcase GREAT British cars, people and culture with a commercial focus.

• Objective of creating 50,800,000 GREAT Engagements with Chinese people.

• Organised by a Sino-British consortium with experience in motorsport events, excellent Government relations, and relationships with the British automotive industry.

A cunning plan to demonstrate to the Chinese that Britain is GREAT in the world of Motorsport.

UK AUTO IN CHINA

• Automotive is the single largest category of exports to China.

• UK Exports: # units +/-120,000• JLR 118,000 in 2014

• Value: £6Bn+

• Exports to China: ca. £18bn in 2014/15; 80% product of which 34% automotive - single biggest sector.

• China investment to UK automotive sector:

• >£500 mn in last 3 years.

• Jobs created >5,000

British Brands competing in China.

New entrants include Caterham, Radical, Noble.

Autoculture In China

• Government and private sector actively involved in UK Auto as investors both in the UK and China.

• 154 million private cars as of 2014

• Government encouraging domestic Consumption as key economic driver

• 109 million Chinese with wealth of GBP35,000 - GBP400,000

• Auto culture growing rapidly

• 6 Race circuits (Shanghai US$250m)

• 5 under construction (confirm)

• > 100 Races, 15 categories in 2016

• 1,500 certified race drivers

• Promoting provincial level development.

• Existing events being organised and sponsored heavily by German brands and independent companies.

Business model of automotive

People to peopleTown TwinningGov. to GovernmentEnterprise to enterprise

Research & Engineering Technical racing skillsSafety & certificationTrack designCapabilities

JVFranchiseLicensing

ManufacturingInvestments

Business Opportunities

Destination for FDIBritish Auto BrandsMotorsport culture

Auto Tourism Services

Commercial Benefits

Educate Promote

EngageMonetise

The 2015 British Motorsport Festival

• Held in Golden Port, Beijing, 28th Nov 2015

• Audience British brandsAspiring race drivers Spectators Brand customers

• Activities Race Driver Certification Course: UK Association of Race

Driver Schools Mini challengeMclaren Hot Laps

• Partners UKTI, CBI, CBBC,Association of Race Driver Schools, Federation Automobile & Motorcycle Clubs China, Beijing Motorsport Association.

• MarketingMedia Relations: >20 media per event Social Media: Weibo, Wechat groups createdWebsite: http://www.britishmotorsportfestival.com

(video available on the website)

British Motorsport Initiative (BMI)

• The objective is to create an annual series of platforms in different cities in China which feature British motorsport culture.

• British Motorsport Festivals in Tier 1 & Tier 2 cities.

• Classic Car Rally Hong Kong to Beijing.

• One Belt – One Road. London to Beijing Rally.

Calendar 2016

2016 then on-going.

Q1 Q2 Q3 Q4

British Motorsport Festival

See N.B. Below Beijing - June Shanghai / Zhuhai -September

Chengdu / Jin Jiang -December

Classic Car Rally Hong Kong to Beijing (via Shanghai)

N.B. due to Chinese New Year in Feb., Q1 is not a good period to hold an event in China.N.B. A new GT Series is being launched in China and the BMF will be able to take part alongside these events.Dates subject to confirmation.

2016 British Motorsport Festival

• Brands: Made in Britain

• Duration: 2 days. Held in conjunction with the FIA-sanctioned Super GT Race Series

• AudienceAmateur Drivers: Ave 200 per eventSpectators: Ave 20,000 per event, FamiliesBrand customers: Ave 500 per event

• Activities

Race Driver Certification Course: ARDS –One - Marque Series Races Hot LapsConcourse d’elegance for vintage cars Junior Karting in the paddockFormula E- Student Challenge pitting Chinese vs British Music concertF&BDriver safety education

Modelled on the success of Goodwood, we aim to make these family affairs.

China Classic Car Rally

HostFederation of Automobile and Motorcycle

Sportsof People’s Republic of China（FAMSC）

Hong Kong Automobile Association（HKAA）

Organizer Goldenport & Hurun Automobile Culture

Development (Beijing) Co., Ltd

• Brands: Classic Cars of any vintage

• Duration: 08.09 - 24.09. 2016

• > 50 cars

• Audience• Classic car owners• Classic car buyers• General public

• History

• First held 1995

• 30th Anniversary Tour in 2015

• Previous year - sponsored by Audi. This year the organisers want a British focus.

One Belt, One Road. A BHAG for 2017

Xi Ji Ping’s initiative to re-build the silk route.

Fulfils an objective to expand China’s wealth to the west of the country.

A London to Beijing overland Rally - tracing the old silk route.

Marketing Opportunities

• Objectives: 50,800,000 GREAT Engagements

• Indirect - 50,300,000 viewers

• Direct - 250,000 attendees• Internal - 250,000

employees

• Media relations• VIP with Racers• UK With Chinese VIP‘s• VIP with Brands• Prize Giving

• GREAT Branding• Cars• Clothing• Venues• Merchandise

• Hospitality events• Customers• Partners• Government• Influencers

MOTORSPORT

Initiative

Motorsport activities create a great range of activities, personalities, platforms and content rich media opportunities for promotion.

• Advertising• On site pavilions• Official publications• Tickets• Internet properties

• Facebook• Linkedin• Weibo• Weixin

THE ORGANIZERS

British

Goldenport Hurun Automobile Culture

Development (Beijing) Co., Ltd

The GREAT British Motorsport Initiative is being organised by an team of experienced British and Chinese partners and funded by sponsors, advertisers and attendees.

Investors include Golden Port Enterprises (race track operators) , Hurun Publishing, Tencent (internet company), and China Equity

Group (Owners i Aston Martin)

• The management team will include:• Steven Ye - Executive Director of

GoldenPort Enterprises, Motorsports & Culture Group.

• Rupert Hoogewerf - Publisher of the Hurun Report & organisers of the HK-Beijing Rally.

• Jim James - Founder of British Motorsport Festival. Chairman of EASTWEST PR & Eggplant Digital.

Budget

GBP Events Fees

British Motorsport Festival 300,000 3 900,000

Classic Car Rally 200,000 1 200,000

1,100,000

Fees exclude local taxes

Prepared by Jim JamesOrganizer of British Motorsport Festival 2015Beijing. China.Email: jim@britishmotorsportfestival.comMobile: +8613910731967http://www.britishmotorsportfestival.com

1st Feb 2016

MOTORSPORT

Initiative

The first national plan to engage the Chinese motorsport community.