Broker and Agent Responsibilities © 2011 Louisiana Real Estate Commission 1 Lesson 4 Office...

Broker and Agent Broker and Agent ResponsibilitiesResponsibilities

© 2011 Louisiana Real Estate Commission

1

Lesson 4Lesson 4

Office PracticesOffice Practices



Lesson 4 ObjectivesLesson 4 Objectives Upon completion of this lesson, each student will be able to:Upon completion of this lesson, each student will be able to:

Identify which types of contracts and Identify which types of contracts and forms that should be maintained in a forms that should be maintained in a well-managed forms manual and well-managed forms manual and explain why these forms should be explain why these forms should be prepared by the brokerprepared by the broker

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Lesson 4 ObjectivesLesson 4 Objectives Upon completion of this lesson, each student will be able to:Upon completion of this lesson, each student will be able to:

Explain the purpose of a staff meeting Explain the purpose of a staff meeting and list three things that should and and list three things that should and should not take place at staff meetings.should not take place at staff meetings.

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Lesson 4 ObjectivesLesson 4 ObjectivesUpon completion of this lesson, each student will be able to:Upon completion of this lesson, each student will be able to:

Explain the advantages of farming and Explain the advantages of farming and identify three farming techniques.identify three farming techniques.

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The Policies and Procedures Manual The Policies and Procedures Manual Should be well organizedShould be well organized

Should be up to dateShould be up to date

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The Policies and Procedures Manual The Policies and Procedures Manual

(cont’d) (cont’d)

Should have staff inputShould have staff input

Should address all areasShould address all areas

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Contracts and Forms Manual Contracts and Forms Manual Contains commonly used forms and Contains commonly used forms and

contractscontracts

Should be prepared by the brokerShould be prepared by the broker

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Training Programs Training Programs Are a major concern to brokersAre a major concern to brokers

Some training is required by lawSome training is required by law

Well prepared seminar = months of Well prepared seminar = months of experienceexperience

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Training Programs Training Programs (cont’d) (cont’d)

Speakers available at little to no costSpeakers available at little to no cost

Experienced agents conduct seminarsExperienced agents conduct seminars

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Staff Meetings Staff Meetings Should be regularly scheduledShould be regularly scheduled

Monday morning is a good timeMonday morning is a good time

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Staff Meetings Staff Meetings (cont’d)(cont’d)

Should be positiveShould be positive

No personal criticismNo personal criticism

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Should have an agendaShould have an agenda

Introduce new listingsIntroduce new listings

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Goal setting, team building, and sales Goal setting, team building, and sales techniquestechniques

Office toursOffice tours

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Goal Setting Goal Setting Help calculate efforts and rewardsHelp calculate efforts and rewards

Helps determine company budgetsHelps determine company budgets

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Goal Setting Goal Setting (cont’d)(cont’d)

Accurate data is needed for accurate Accurate data is needed for accurate

goalsgoals

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Checklist for New Associates Checklist for New Associates Office proceduresOffice procedures

Field preparednessField preparedness

Office equipmentOffice equipment

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Farming System Farming System Why farming?Why farming?

Who should farm?Who should farm?

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Contests Contests Motivational toolMotivational tool

Increase productivityIncrease productivity

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Contests Contests (cont’d)(cont’d)

Several small prizesSeveral small prizes

Realistic and attainable goalsRealistic and attainable goals

Brief time frameBrief time frame

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Associate Joint Ventures (Teams)Associate Joint Ventures (Teams) Share commissionShare commission

Personality conflictsPersonality conflicts

Vacation coverageVacation coverage

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Associate Joint Ventures (Teams) Associate Joint Ventures (Teams) {cont’d}{cont’d}

Agreements in writingAgreements in writing

Broker’s consentBroker’s consent

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Press Releases Press Releases Brief announcementBrief announcement

InformativeInformative

Increase credibilityIncrease credibility

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Press Releases Press Releases (cont’d)(cont’d)

BasicsBasics

Printed free of chargePrinted free of charge

Standard guidelinesStandard guidelines

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Press Releases Press Releases (cont’d)(cont’d)

Effective management toolEffective management tool

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Automobile Insurance Automobile Insurance Require agents to carryRequire agents to carry

Policy limitsPolicy limits

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Key Security Key Security Extremely importantExtremely important

High securityHigh security

Numbered systemNumbered system

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Sexual HarassmentSexual Harassment VerbalVerbal

Non-verbalNon-verbal

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Sexual Harassment Sexual Harassment (cont’d)(cont’d)

Broker’s responsibilityBroker’s responsibility

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Sexual Harassment Sexual Harassment (cont’d)(cont’d)

Broker’s liabilityBroker’s liability

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