BSNL Trust Card

What is Trust Card?

• Co-branded Prepaid Card for all ‘Citizens of India’ by BSNL & ItzCash

• Easy alternative to cash and works like Cash

• Payments for all BSNL services across all circles

– BSNL Mobile post paid and prepaid

– BSNL Landline, WLL services

– BSNL VAS products

• Payments at over 10,000 other ItzCash billers for digital payments which includes categories like:

– Travel

– Utility

– Telecom

Key Success Factors for Prepaid Cards• Environment

– Very high mobile penetration has brought prepaid cards culture – Discount available on payments through Pre Paid cards– Easy recharge of cards available at corner shop– Overall costs and fees are affordable

• Need– Safety - Cash is dangerous to carry– Difficulty in making small payments as change is difficult to find– Billers need not make elaborate arrangement to collect money– Convenience - Helps in Making payment without queues– No need to expose your full bank balance through Internet banking/Debit card while

making payments

• Advantages– Easy to make small payments over phones (mobile/landline/Internet)– Facilitates on line payments remotely thus saves consumer time & resources in going

to make cash payments– Direct saving through available discounts– Nation saves on currency/coins printing– Prevents circulation of fake currency– Limits risks

Features of Trust Card

• At par value product – Empowers the user to make payments for services safely and conveniently. 

• No hidden costs – Customer can utilize full value of card.

• Pay online, on-mobile and IVRS.  

• Micro payments - Uniquely enables the consumer to process micro payments of `10 upto ` 10,000 .  These micro payments will help the BSNL customer to purchase VAS products.

Features of Trust Card contd.

There are two types of Trust Cards

Card for retailers (B2B – Business to Business):

• For selling BSNL VAS, payment of other bills on behalf of customers and topping up customer cards.

• On these cards special discounting to retailers for VAS retailing is given

Card for customers (B2C – Business to Customer): Common customers may use this card for direct

bill payments/ prepaid top-up etc. on their own.

Features of Trust Card

For issuing B2C card KYC is required– No KYC

• Card can be loaded with Rs. 10,000/-• Payment can be made for utility bills only viz. electricity, telephone,

water tax etc.– Full KYC

• Any kind of transaction allowed, • Amount which can be kept in Card – Maximum Rs. 50,000/-• Individual recharge amount – no limit, subject to overall limit• Daily payment limit – No upper limit• Annual payment limit of Rs. 2 Lakhs.

Recharge/ Upgrade: – Reloading with a TRUST ‘recharge’ voucher available at the nearest

outlet. – To increase limit of card, opt for upgrading the card facility by giving full

KYC.

Why should I use TRUST Card?

• Avail 1% discount in next bill, if making payments of BSNL bills through Trust Card.

• Retailers are duly incentivized with commission on each bill payment & Mobile top up through their card.

• All other advantages/ convenience of pre paid cards

• Make payments of about 10,000 services on line.

Advantages over competing products

• TRUST Card can be used to pay bills, purchase talk time of other Telcos which is limited in case of Airtel Money.

• Payments through Trust Card can be made either online or through SMS or over IVR. However Airtel money can be used only through mobile.

• Airtel Money allows payments of limited no. of billers however Trust Card supports for 10000+ billers along with payments for BSNL services.

• No processing fee/KYC charges/upgradation charges.

Advantages Over Credit Card

• Credit cards are more risk prone.

• Procedure to acquire a credit card is lengthy & tedious.

• Default on Credit card payment can ruin your credit rating and even deny you future loans.

• For Trust Card, just visit BSNL CSCs / ItzCash world outlets and fill the KYC form and get it.

• Prevents you going overboard while spending

How to use TRUST Card?• Card has a 12 digit account number and 4 digit password (which is

masked) on backside.

• Unmask account number and password after purchase of card and use it to make payments.

• Don’t reveal your card or PIN no. to any one

• To know more visit www.bsnlitzcash.com or call 1860-345-7575.

• List of billers for which payment can be made, along wiith applicable tariff is available on above website

Action plan For Promotion by Circles

• Retailer list on BSNL website: To put ItzCash retail network list on BSNL websites so that end consumer is aware where he can avail BSNL services

• 1% discount on postpaid bill payment: To create awareness that consumer can avail 1% discount on postpaid bill payment through Trust card

• Database promotion: To share consumer database with ItzCash team, so that they can do some promotion to drive footfall for BSNL services at ItzCash World Outlet

• Bill branding: To put info about availability of Trust card on bills thus helping the end consumer to walk in at outlet and avail Trust card services

• To promote trust card on BSNL website for both retailers and consumers.

Way Forward

• B2B card made available in 400 cities across India. List of cities available at Intranet.

• B2C card shall be made available in market shortly

Thank You