SUMMARY A PR professional with more than four years of corporate and agency experience, bringing a variety of specialties from internal and external communication strategies to QSR/Retail brand management. My gumbo of expertise has a centralized focus in molding brands through the utilization of strategic planning, corporate and brand messaging, media relations, advanced market research and community outreach. CORE STRENGTHS Internal/employee communications, media and blogger relations, event planning, community engagement, brand management, copywriting, multicultural/diversity communications Program Experience Cision, Vocus, Meltwater, PR Newswire, HTML, Adobe CS6, content management systems, Microsoft Suite Education University of Texas at Arlington | B.A.: Public Relations | August 2006 – May 2010 Industry Experience Health care, telecommunications, architectural/engineering, finance, public entities, lifestyle and entertainment, QSR, retail and nonprofit. Content Management Brand Messaging Media Relations
Transcript
SUMMARYA PR professional with more than four years of corporate and agency experience, bringing a variety of specialties from internal and external communication strategies to QSR/Retail brand management. My gumbo of expertise has a centralized focus in molding brands through the utilization of strategic planning, corporate and brand messaging, media relations, advanced market research and community outreach.
CORE STRENGTHSInternal/employee communications, media and blogger relations, event planning, community engagement, brand management, copywriting, multicultural/diversity communications
Program ExperienceCision, Vocus, Meltwater, PR Newswire, HTML, Adobe CS6, content management systems, Microsoft Suite
EducationUniversity of Texas at Arlington | B.A.: Public Relations | August 2006 – May 2010
Industry ExperienceHealth care, telecommunications, architectural/engineering, finance, public entities, lifestyle and entertainment, QSR, retail and nonprofit.
Content Management
Brand Messaging
Media Relations
Media RelationsPress Releases, Fact Sheets, TV Placement
Houston’s NRG Park Names Leah Mastaglio as Assistant General Manager
HOUSTON (September 12, 2014) — Harris County Sports & Convention Corporation (HCSCC) and SMG-managed NRG Park announces Leah Mastaglio as Assistant General Manager. In her new role, Mastaglio will oversee event and guest services, operations, maintenance, grounds, technical servic-es, parking and security departments.
“We are excited to increase Leah’s role within SMG, especially at NRG Park,” said Mark Miller, general manager of NRG Park. “With the portfolio she has built here matched with her 10-plus years of in-dustry experience, I am pleased that Leah will take the quality of service and the success clients have experienced at NRG Park to the next level and beyond.”
Mastaglio most recently served as Director of Event Services at NRG Park, where she was respon-sible for overseeing all event activity for the property and managing the security, medical and electri-cal contracts. Leah’s 15-plus years of experience in tradeshow and facility management, has given her opportunities to serve as tournament manager for the 2008, 2010, 2015 NCAA Division I Men’s Basketball Championship South Regionals; chairperson of the Stadium Operations Committee for the 2011 NCAA Division I Men’s Basketball Championship Final Four; assist in management with Super Bowl XXXVIII and XLVII, two Big XII Football Championships, Offshore Technology Conference, and the Shell and Pennzoil’s Grand Prix of Houston.
In addition to Mastaglio’s promotion, NRG Park promoted Jeff Gaines from assistant general manager to senior assistant general manager. He will continue to oversee the sales, marketing, sponsorships and ticketing departments, as well as, work alongside General Manager Mark Miller to strategically plan and book the more than 500 events held at NRG Park each year.
About SMGFounded in 1977, SMG provides management services to more than 230 public assembly facilities including convention and exhibition centers, arenas, stadiums, theatres, performing arts centers, equestrian facilities, science centers and a variety of other venues. With facilities across the globe, SMG manages more than 14.4 million square feet of exhibition space and over 1.75 million sports and entertainment seats. As the recognized global industry leader, SMG provides venue management, sales, marketing, event booking and programming, construction and design consulting, and pre-opening services for such landmark facilities as McCormick Place & Soldier Field in Chicago, Moscone Convention Center in San Francisco, Houston’s Reliant Park and the Mer-cedes-Benz Superdome. SMG also offers food and beverage operations through its concessions, catering and special events division, SAVOR, currently servicing more than 100 accounts worldwide. For more information visit www.smgworld.com.
Reliant Park is Granted Approval for Name Change to NRG Park
HOUSTON (March 21, 2014) — SMG-managed Reliant Park is pleased to announce the authorization from the Harris County Sports & Convention Corporation (HCSCC) Board for the rebranding of Reliant Park and its related facilities, Reliant Stadium, Reliant Center, Reliant Arena and Reliant Astrodome, to NRG Park and NRG Stadium, NRG Center, NRG Arena and NRG Astrodome, respectively.
“We have enjoyed a great relationship with Reliant over many years, and we are excited to partner with Reliant’s parent company NRG Energy, Inc., on what’s next—NRG Park,” said Mark Miller, general manager of Reliant Park. “The name will change but the quality of the superior “park” experience will only get better.”
Since 2009, Reliant has been part of the NRG family and has helped to provide more options, resources and innovative products to Houston customers. The investment in NRG Park is a reflection of NRG Energy’s commitment to bring the latest in innovative energy solutions to Houston.
“Reliant has faithfully served Houston over the last 15 years, and it will continue to support the com-munity through sponsorships of the Houston Livestock Show and Rodeo™ and the Houston Texans, among other community events and organizations,” said Elizabeth Killinger, President of NRG Texas Retail and Reliant. “Reliant is strengthened by NRG as its parent company, and we look forward to con-tinuing to serve as Houston’s trusted retail electricity provider and bringing new NRG products and services to market here in Houston and nationwide.”
Integration of the name change is expected to be fully complete before the start of the Houston Tex-ans’ 2014-2015 season. The name change is solely funded by NRG Energy, Inc. and will not impact any Reliant customers or Houston constituents.
About SMG
Founded in 1977, SMG provides management services to more than 230 public assembly facilities including convention and exhibition centers, arenas, stadiums, theatres, performing arts centers, equestrian facilities, science centers and a variety of other venues. With facilities across the globe, SMG manages more than 14.4 million square feet of exhibition space and over 1.75 million sports and entertainment seats. As the recognized global industry leader, SMG provides venue management, sales, marketing, event booking and programming, construction and design consulting, and pre-opening services for such landmark facilities as McCormick Place & Soldier Field in Chicago, Moscone Convention Center in San Francisco, Houston’s Reliant Park and the Mer-cedes-Benz Superdome. SMG also offers food and beverage operations through its concessions, catering and special events division, SAVOR, currently servicing more than 100 accounts worldwide. For more information visit www.smgworld.com.
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For Immediate Release
Wingstop Restaurants, Inc. Moves To New Headquarters in DallasSurpassing 600 locations, “The Wing Experts” team occupies new office space to support
rapidly-growing international restaurant chain.
DALLAS, Texas (Dec. 31, 2013) — Wingstop Restaurants, Inc. has announced the relocation of its corporate headquarters from Richardson, Texas, to “The Crossings II” professional building at 5501 LBJ Fwy. in Dallas. The move follows the biggest year of growth in Wingstop history, resulting in 74 new restaurant openings and franchise development agreements for more than 180 domestic locations and more than 40 international locations.
“We’ve had an incredible year with the opening of our 600th location, international expansion to Singapore and Russia, this month’s celebration of our 10th year of positive same store sales growth and franchise agreements to develop more restaurants in 2014 and set another record,” said Chief Executive Officer and President of Wingstop Charlie Morrison. “We also outgrew our home office, and our new headquarters gives us exceptional space for our team to support the growing franchise network.”
Wingstop now occupies the fifth floor of its new home with more than 25,000 square feet and much-needed resources, including conference rooms, a training room and a more collaborative open working environment for the entire team.
The chain that started in North Texas now has locations around the world and continues to target development opportunities that will take Wingstop to new states and countries in the months and years ahead.
Recognized as a Top 5 Growth Chain in America, Wingstop projects to open more than 85 additional restaurants in 2014 throughout the U.S. and internationally.
For more information on Wingstop including location and franchise information, visit www.wingstop.com.
About Wingstop
Founded in 1994 and headquartered in Dallas, Texas, Wingstop has more than 600 restaurants open across the United States, Mexico, Russia and Singapore. The “Wing Experts” menu features classic and boneless wings with 10 intense flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ and Louisiana Rub. Wingstop’s wings are always cooked to order, sauced and tossed and served with a variety of house-made sides including Wingstop’s award winning fresh-cut seasoned fries. Wingstop has experienced nine consecutive years of positive sales increases, was named a Top 10 Best Franchise Deal by QSR magazine, and has been voted ‘best wings’ in markets across the country. Wingstop is owned by affiliates of Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion. For more information visit wingstop.com, wingstopfranchise.com or facebook.com/Wingstop.
Wingstop Serves Up Record-Breaking Numbers for 2013National chicken wing chain ends 2013 with 74 new store openings, franchise agreements for 182
restaurants, and same store sales up 9.9 percent
DALLAS (Jan. XX, 2014) — Award-winning chicken wing chain, Wingstop ‘sauced-n-tossed’ more than just wings in 2013. From celebrating the successful launch of its limited-time offer flavor Mango Habanero to a record year of franchise sales that now exceeds 500 domestic and international commitments, Wingstop continues to prove why it’s recognized as a ‘Top Growth Chain in America’.
The now 600-plus international system opened a record-breaking 74 new restaurants including the 600th location in Sterling, Virginia, and three international locations in Russia and Singapore. Additionally, Wingstop completed its 10th consecutive year of positive same store sales increases, of 9.9 percent — an increase from the same quarter last year — a 7.5 percent rise in the average unit per volume for each store and another record-breaking 182 development agreements signed worldwide.
“It’s evident in our business strategy that we are doing more than just serving quality food, but we are conducting quality business within the fast casual dining industry,” said CEO and President Charlie Morrison. “Our ‘record-breaking’ year is a representation that all our due diligence has been rewarded and we will only continue with the same momentum in 2014.”
To further prepare for the brand’s unstoppable achievements, Wingstop expanded it’s corporate footprint by relocating their headquarters to support the growing franchise network, that includes 2014’s projected 85 store openings and the company’s 20th anniversary.
“We’re anticipating 2014 to be another explosive year for the Wingstop brand,” said Chief Development Officer Dave Vernon. “With our average unit volume per store now at $974,000, we are proving that our business model is not only attractive, but proven and we look forward to continuing with this type of performance in the years ahead.”
For more information on Wingstop including location and franchise information, visit www.wingstop.com.
About Wingstop
Founded in 1994 and headquartered in Dallas, Texas, Wingstop has more than 600 restaurants open across the United States, Mexico, Russia and Singapore. The “Wing Experts” menu features classic and boneless wings with 10 intense flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ and Louisiana Rub. Wingstop’s wings are always cooked to order, sauced and tossed and served with a variety of house-made sides including Wingstop’s award winning fresh-cut seasoned fries. Wingstop has experienced nine consecutive years of positive sales increases, was named a Top 10 Best Franchise Deal by QSR magazine, and has been voted ‘best wings’ in markets across the country. Wingstop is owned by affiliates of Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion. For more information visit wingstop.com, wingstopfranchise.com or facebook.com/Wingstop.
Digital CreativesOnline COntent, internal Marketing newsletter, eMail Marketing
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harris county, txstrodome
ADVISORY PANEL COMMITTEEDECEMBER 12 - 14, 2014
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harris county,t
ADVISORY PANEL COMMITTEEDECEMBER 12 - 14, 2014
harris county, txstrodome
ADVISORY PANEL COMMITTEEDECEMBER 12 - 14, 2014
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Ice CreamIce CreamIce Cream
I Scream. You Scream. We All Scream.
What: SMG ICE CREAM SocialWhen: Wednesday, July 9 Time: 3:00 p.m. Where: NRG Center @ flagpolesBecause we appreciate all you do....stop by for a cold scoop before our summer schedule heats up and help give Juan Rodriguez a Texas-sized send o�!
Because we appreciate all you do....stop by for a cold scoop before our summer schedule heats up and help give Juan Rodriguez a Texas-sized send o�!
Because we appreciate all you do....stop by for a cold scoop before our summer schedule heats up and help give Juan Rodriguez a Texas-sized send o�!
FREAKYFR I DAY
FESTIVALoffice appropriate
costumes (optional)
Not wearing a costume? Wear your TEAL NRG Park t-shirt
