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Btd media promo pre v4

Date post: 13-Aug-2015
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company logo & name 02 Professional and NCAA sports offer the most coveted marketing and advertising real estate in the media business. Its exciting, highly engaging and unpredictable drama compel advertisers to get a piece of the action. The benefits are legion, but the cost of capturing an effective share of voice can be prohibitive. Not anymore. Introducing a whole new way to open the door to sports marketing in the stadium and in the arena during the play-by-play action with an integrated marketing program from BrandedTray Digital. Out-of-Home+Digital+Print+Experiential…….. a Grand Slam for the Savvy Marketer BrandedTray Digital: Get in the Game
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Page 1: Btd media promo pre v4

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Professional and NCAA sports offer the most coveted marketing and advertising real estate in the media business. Its exciting, highly engaging and unpredictable drama compel advertisers to get a piece of the action. The benefits are legion, but the cost of capturing an effective share of voice can be prohibitive.

Not anymore.

Introducing a whole new way to open the door to sports marketing in the stadium and in the arena during the play-by-play action with an integrated marketing program from BrandedTray Digital.

Out-of-Home+Digital+Print+Experiential……..a Grand Slam for the Savvy Marketer

BrandedTray Digital:Get in the Game

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BrandedTray Digital has now enabled marketers to measure in real time, the performance of their in stadium promotions.

Good Technology Makes Great Things Possible…..

Great Technology Makes Great Things Simple

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Each BrandedTray has the ability to extend your brand message beyond the stadium via existing mobile technologies directly to online content ( promotions, sweepstakes, contests etc.) to add value to the physical tray’s couponing and sampling capabilities.

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WHAT WE DOIt All Starts with the Tray.

The Tray

BrandedTray Digital designs and produces custom branded food trays to your brand’s exacting standards, then

deploys the trays to all of the food vendors in the stadium or park. Each

time a customer takes delivery of their order, your brand message and

promotion go with them to their seats.

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Strategy:Pick a DMA / Market

Strategy 2Pick a League or Sport

Strategy 3Pick a Team and Venue

Select the

Message/Promotional OfferWhat is the call to Action / What will be Measured

Design the Branded Tray

We Design and Create

Your Unique BrandedTray

Produce & Deliver Trays to Selected Venue

Turnkey Deployment to the Venues

Advertiser Approval

Last Pass Creative Approvals

Collect & MeasureAll Metrics in Real Time

HOW IT WORKSExecuting the Program

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BrandedTray Digital Contracted Venues

Scalability: From One Team-One Market to Multiple Teams in a Hundred Markets

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NCAA Football

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2015 NCAA Final Four

Playoffs: Final Four 2015

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Major League Baseball

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53%

Greater Awareness Than

Center Field Signage

2012Yankee Stadium SRI Study

475%

More Effective in Generating Awareness

Than in GamePromotions

2012Yankee Stadium SRI Study

136%

Unaided Brand Awareness AmongGame Attendees

2014University of Michigan SRI Study

LET'S TALK ABOUT PERFOMANCESRI Research

(Sponsorship Research International)

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Page 11: Btd media promo pre v4

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BROWSE US:

BrandedTray Digital

415-215-7448

1001 Bridgeway, suite 468Sausalito CA. 94965

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www.brandedtraydigital.co

m

[email protected]

Brian Robinson Sr. Executive-Brand Development


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