Insert text for Title HereSocial MarketingWhere are we? Where are we going?

Social media is here.»37% of adult internet users and 70%

of teens use social networking sites monthly

SOURCE: eMarketer Social Network Marketing Report. Dec. 2007

Marketers now have unprecedented, cost-effective access to more than 500 million engaged users.»250 million of them are on Facebook

and MySpace!

But less than 1% of digital marketing budgets flow into social!!!!

Today: The Wild Social West

AD NETWORKS

DEVELOPERS

THE ALMIGHTY AD DOLLAR

Today: Too many hunches

The largest platforms are still trying to figure out what to sell

Social ads?Engagement ads?News feed?

Massive channel conflict 100+ companies selling Facebook alone!

Ad networks generating $.15 CPMs while others are selling the same inventory for $15 CPMs to uneducated buyersNo proven results or scale!

Today: Mass confusion

Brands are eager to spend, but mixed messages from platforms, ad networks, developers and agencies are making it difficult

Today: Nonetheless, dollars are there!

Where are we going? I do know where you goIs where I want to be.Where are you going?

Power will shift from seller to buyerPricing will shift from impressions and clicks to engagement and actionsEvery brand will leverage the social networks, but they will need a consultative approach to help filter through mixed messaging on the market opportunity

The future of social brand marketing

Current social media landscape

SOURCE: Derived from Gartner Research

The most forward-thinking clients are investing heavily today in apps and dollars will continue to shiftApps have the 3 Es: Emotion, engagement and efficiencyReach and frequency paradigm is shifting to reach and engagement

Let’s order a few apps!

The app will replace the banner as the dominant ad format!

Cross-platform, tied to CRM, “socialize” existing sites

Engaging creativeScalable technologyMedia required

Social branded applications

Ad units that are tied to a DB and social graph

Ad applications

Users spent 2:35 on average engaging with the last 10 branded apps

75X greater than time spent with banners5X more than time spent watching TV ad

85% of the users returned multiple times to Buddy Media’s app-vertisements

App results are promising

Branded app-vertising programs can’t be compared to top platform apps

4 top Facebook app companies have raised $150M+ combinedTop apps continuously add content and featuresTop apps are entertainment propertiesBrands cannot expect to create Top Friends!

Branded ad apps are ads, not top apps!

Branded apps are ads, not top apps!

VS.

3 biggest challenges: Cut the noise!

3 biggest challenges: Build to scale!

3 biggest challenges: Tie to results!

www.slideshare.net/lazerowMichael Lazerow

CEO, Buddy Media

michael@buddymedia.comwww.buddymedia.com