Date post: | 22-Nov-2014 |
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Internet |
Upload: | rasmus-skjoldan |
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BUILD DIGITAL RELATIONSHIPS WITH TYPO3 NEOS
:-)
BEFORE WE START
UX LEAD OF NEOS
CREATIVE LEAD & PARTNER AT MOC
NEOSUX & DESIGN & RESEARCH
6 X 250 = GIMME A MINUTE!
REST?
A PLACE FOR NEOS IN A WORLD OF CXM
Customer Experience Management is
how customers perceive the totality of their interactions with a company or brand
digitalclaritygroup.com
THE DIRTY SECRET ABOUT PERSONALI-ZATION. SHHH!
PERSONAL IS RELEVANT
FOR 5 MINUTES!
5 SECONDS
=
WE ALL SUCK AT PERSONALIZATION.
WE ALL SUCK AT RELEVANCE
WE ALL SUCK AT RELEVANCE
1. ANY KIND OF CONTENT
2. CONTENT DIMENSIONS
3. STRUCTURED CONTENT
4. PREVIEW PERSONALI-ZATION
5. AND THE MOST IMPORTANT PART…
BREATHE.
EVERY TIME WE FAIL TO UNDERSTAND OUR USERS, WE PUSH THEM IN THE DIRECTION OF OUR COMPETITORS
WE ALL SUCK AT RELEVANCE
PLAN THE RELATION SHIP
WHERE DO WE FIT IN?
MY JOURNEY IN 2014
“YOU CANNOT OPERATIONALIZE OMNI-PRESENT, GOOD CUSTOMER EXPERIENCES THROUGH SILOS”
#OMG
WCM IS A (SMALL) PART OF CXM
CENTRAL CONTENT HUB +
SOLID BRIDGES BETWEEN STRATEGY AND EXECUTION
+ BETTER CONTENT ORCHESTRATION
+ PERSONALIZATION
= GREAT EXPERIENCES
IN THE FUTURE, WE SHOULDN’T SUCK AT RELEVANCE
NEOS IN CXM
2.0
NEOS 2.0, RANDOM TO DO’S
Neos as a central content hub – for many different kinds of digital experiences
Not web centric Not page-centric
Combinatory logic
Insights and stats feeded to the author in the moment of content creation
Stategy briefing for content orchestrators to help them remember what they're trying to achieve
Personalization
https://www.youtube.com/watch?v=fgdz1UCamTY
http://karenmcgrane.com/2012/09/04/adapting-ourselves-to-adaptive-content-video-slides-and-transcript-oh-my/
http://www.slideee.com/slide/copeing-mechanisms-the-peril-and-promise-of-create-once-publish-everywhere
Tim Walters @ Magnolia Conference - https://www.youtube.com/watch?v=fgdz1UCamTY
WEB IS NOT KING
NEOS CANNOT SUCK AT RELEVANCE