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Building a Game that is Fun · Game Dev Sound Designer. The Pyramid - Building Game The Funnel -...

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Building a Game that is Fun Amar Chitimalli Founder - FaunaFace, Inc The Life of a Video Game Designer
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Page 1: Building a Game that is Fun · Game Dev Sound Designer. The Pyramid - Building Game The Funnel - Operating Game Core Loop FREE Retention Game $ Super-Fan Game $$$ - Central point

Building a Game that is Fun

Amar Chitimalli Founder - FaunaFace, Inc

The Life of a Video Game Designer

Page 2: Building a Game that is Fun · Game Dev Sound Designer. The Pyramid - Building Game The Funnel - Operating Game Core Loop FREE Retention Game $ Super-Fan Game $$$ - Central point

About me- I am Artist, Creator and Coder

- I studies computer science, and game development

- My Fav subjects are Math & Physics

- Building and designing games for past 15 years

- First game I worked was Texas Hold'Em for Microsoft Game studios

- Built online, social, casual and mobile games with Bigfish Games & Zynga

- Some of my favorite games are: Clash Royale, Boggle With Friends, and Guitar Hero

Page 3: Building a Game that is Fun · Game Dev Sound Designer. The Pyramid - Building Game The Funnel - Operating Game Core Loop FREE Retention Game $ Super-Fan Game $$$ - Central point

Games I worked on:- Building games for about 15 years.

- Digipen - Game Dev & Design

- Casual, Social, Mobile & CMO games

Fauna Sphere:

DroneRacing VR

- #SmashTillYouCrash- Endless Surfing Fun

Game Of Suits

- 1st PrizeWinner for 10K GDC-Next - 2014- Match 3 meets Poker- Casual, Mobile, Social

Math4ALL: Quoria Foundation

Page 4: Building a Game that is Fun · Game Dev Sound Designer. The Pyramid - Building Game The Funnel - Operating Game Core Loop FREE Retention Game $ Super-Fan Game $$$ - Central point

FaunaFace, Inc● Independent game development studios in San Francisco

● Started after winning 1st prize at a Game competition in 2014

● Won several awards, at Casual Connect, Global VR challenge

● Finalists at Google Indie Game Festival 2017

Now focused on using games for Education & Training, for Schools, Universities and Enterprises.

Because PLAY Is the highest Form of Research!

Page 5: Building a Game that is Fun · Game Dev Sound Designer. The Pyramid - Building Game The Funnel - Operating Game Core Loop FREE Retention Game $ Super-Fan Game $$$ - Central point

Takeaways for building a FUN game

● A FUN game has three key elements : Team, Game , Players

● A FUN game starts and ends with : Customer/Players

● A FUN game has two way traffic : Pyramid & Funnel

● A FUN game is a Iterative loop : Build, Share, Measure, Refine

Page 6: Building a Game that is Fun · Game Dev Sound Designer. The Pyramid - Building Game The Funnel - Operating Game Core Loop FREE Retention Game $ Super-Fan Game $$$ - Central point

What is a Fun Game pipeline? What does it consist ?

Building a Fun game is a process that has Three core elements

“Team+Tools” “Game” “Player/Mkt”

Team +

Tools

Fun Game

+

Retention Game

Market

+

Players

Launch the Game

Player acquired Monetize Retain

Use tools Build a Game

Page 7: Building a Game that is Fun · Game Dev Sound Designer. The Pyramid - Building Game The Funnel - Operating Game Core Loop FREE Retention Game $ Super-Fan Game $$$ - Central point

The Team to build a FUN game !!

Game Design

ART/Graphic

Director

Game Testing

General Manager

Product Manager

Game Dev

SoundDesigner

Page 8: Building a Game that is Fun · Game Dev Sound Designer. The Pyramid - Building Game The Funnel - Operating Game Core Loop FREE Retention Game $ Super-Fan Game $$$ - Central point

The Funnel - Operating GameThe Pyramid - Building Game

Core LoopFREE

Retention Game$

Super-Fan Game$$$

- Central point for engagement-Free & unrestricted access forever-Short, around (1 to 2) min

Ex:One Run in JetPack, Subway Surfer

-Encourages Players to Come back-Various Game play modes

Ex:Leveling up, New Content.. etc

Whales: Measure Time by Money

Post Launch, Multiplayer, &, Tournaments, Higher Level

Ex: Guilds in MMO, Community,

Acquisition

Retention

Monetization

Paid install, organic, PR, ad’s, virality, cross-promotion

Bad retention, leads waste of $$$ spent on acquisition

-Monetization, doesn’t limit players FUN.

-Goal is to identify super-fans and let them spend TIME == MONEY

Src: GamesBrief

Page 9: Building a Game that is Fun · Game Dev Sound Designer. The Pyramid - Building Game The Funnel - Operating Game Core Loop FREE Retention Game $ Super-Fan Game $$$ - Central point
Page 10: Building a Game that is Fun · Game Dev Sound Designer. The Pyramid - Building Game The Funnel - Operating Game Core Loop FREE Retention Game $ Super-Fan Game $$$ - Central point

The Game Designer (Core responsibilities)

- Design core features of video games

- Specify innovative game mechanics, story lines, and

character biographies

- Create and maintain design documentation

- Guide and collaborate with production staff to produce

games as designed

Page 11: Building a Game that is Fun · Game Dev Sound Designer. The Pyramid - Building Game The Funnel - Operating Game Core Loop FREE Retention Game $ Super-Fan Game $$$ - Central point

Types of Game Design

● Core Game Loop & Mechanics● Level Design (3D Levels etc..)● Content Designer (Dialogs and Story)● Technical designer (Part Development) - GamePlay● UI & UX Interface designers● System Designers (Boss levels etc..)

Page 12: Building a Game that is Fun · Game Dev Sound Designer. The Pyramid - Building Game The Funnel - Operating Game Core Loop FREE Retention Game $ Super-Fan Game $$$ - Central point

The Game Designer - (A Typical day)

● Balance and adjust gameplay experiences to ensure the critical and commercial success of the product.

● Solicit, obtain, and integrate feedback from design and technical staff into original game design.

● Guide design discussions between development teams.

Some may, manage documentation, production schedules, prototyping goals, and communication plans in collaboration with production staff.

Page 13: Building a Game that is Fun · Game Dev Sound Designer. The Pyramid - Building Game The Funnel - Operating Game Core Loop FREE Retention Game $ Super-Fan Game $$$ - Central point

A good place to start..

● Roblox - Roblox Studio is FREE

● Construct 3 - Browser based

● Play Canvas

● Unity 3D

● Game Maker

Take a quick survey about our Game Academy project

Playdemy

Page 14: Building a Game that is Fun · Game Dev Sound Designer. The Pyramid - Building Game The Funnel - Operating Game Core Loop FREE Retention Game $ Super-Fan Game $$$ - Central point

Thank you

[email protected] / @chitimalli


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