Building a High Performance Community Team

Jennifer Sable LopezDirector of Community at Moz

@jennita

2011

20112012

20112012

2013

20112012

2013

2014

20112012

2013

2014Today

Start with YOU

Understand your goals

@jennita #CMXSummit

Focus on your strengths

@jennita #CMXSummit http://mz.cm/1LlTfB3

Gallup StrengthFinder

@jennita #CMXSummit https://www.gallupstrengthscenter.com/

Gallup StrengthFinder

@jennita #CMXSummit

What? But you’re a community

manager!

Break up tasks by type

@jennita #CMXSummit

Create a calendar

@jennita #CMXSummit

Create backups & train

@jennita #CMXSummit

Use this template

@jennita #CMXSummithttp://mz.cm/personaltasks

Take an actual vacation

Use this process with the team

Love/Like/Hate

@jennita #CMXSummit

Learn each person’s tasks

@jennita #CMXSummit

Painful process caused this

“hate”

Learn each person’s tasks

@jennita #CMXSummit

We found tasks that weren’t

needed!

Discover openings

@jennita #CMXSummit

Discover openings

@jennita #CMXSummit

Someone out there who *loves* this?

Break down team tasks

@jennita #CMXSummit

Backups for EVERY task

@jennita #CMXSummit

Download this template

@jennita #CMXSummit

http://mz.cm/teambackup

Get your job done AND have a life

Now you can GROW the team

No budget?

Find someone internal!

What skillsets are needed?

@jennita #CMXSummit

Remember these?

Too task focused?

@jennita #CMXSummit

Too task focused?

@jennita #CMXSummit

Continuous Process

@jennita #CMXSummit

Take all these tasks

Check in each

quarter

Make necessary changes

Do it all

again

Know yourself

Know yourself Know the team

Know yourself Know the team Grow the team

Lay the foundation

Build your high performing Community team

Personal Task Worksheethttp://mz.cm/personaltasks

Team Backup Worksheethttp://mz.cm/teambackup

Gallup StrengthFinder Testhttps://www.gallupstrengthscenter.com/

Resources

Jennifer Sable Lopez Director of Community at Moz

@jennita

Thank You