Building an effective PR plan

Influence Consultingwww.InfluenceConsulting.net

Building An EFFECTIVEPublic Relations Plan

Presented by:

Susan Ryan-Vollmarprincipal, Influence Consulting



»What do they read?»Who do they listen to?»How are they influenced?

KNOW yourAUDIENCE


OPINON

KNOW yourAUDIENCE

PRINT / BROADCAST ALL


OPINON

KNOW yourAUDIENCE



OPINON

KNOW yourAUDIENCE



KNOW yourAUDIENCE


KNOW yourAUDIENCE

“The bill seeks to provide legal protections ...”


Issue is the subject of conversations, emails, and phone calls

Issue back in front of lawmakers

RESULTS


List three audiences you most frequently try to reach

List three to five media outlets/publication platforms they pay attention to

(You cannot include the Boston Globe!)Reach out today to a reporter or blogger at

one of these outlets

ACTION ITEMS


KNOW your

GOAL


KNOW your

GOAL


KNOW your

GOAL


KNOW your

GOAL


KNOW your

GOAL


» Event sold out out ahead of time» Nearly one-third of ticket sales came via social

media channels

RESULTS


» List three to five media outlets/publications platforms that cover your fundraising activity

» (Don’t include the Globe or Chronicle!)» Research how they’ve covered events like

yours in the past» Write your pitch» Build relationships now

ACTION ITEMS


» Reduce the amount of work you do

» Reuse content» Recycle copy

BE GREEN


Repurpose your next press releaseEmailBlog postFacebook status updatesTweets

Create a checklist

ACTION ITEMS


Download this presentation at:

www.InfluenceConsulting.net

Susan Ryan-VollmarPrincipal, Influence Consulting

[email protected] • @srvollmar

THANK YOU

Date post:	01-Nov-2014
Category:	Business
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Building an effective PR plan

Business