BUILDING PREFERENCE WITH KOLS: BRAZIL

» Emerging economy

» Socially connected country and youth

» Homegrown celebrity

» Over 300K Brazilians studying abroad each year

» NZ’s storied and adventure landscape

CID NÃO SALVO

» Celebrity blogger (one the most influential people in BR)

» Audience: 18-25 years

» Av. 20 million page views per month

» Introducing authentic NZ

» 1.8 million page views of blog post on NZ adventure ++

JOVEM NERD

» Leading entertainment media channel

» Podcasts have highest audience numbers on Brazilian internet

» Audience: 15-35 years

» Av. 11 million page views per month

» Discovering NZ

» 1.2 million views of videos, 1.5 million of podcast ++

FAIL WARS | PURO VENENO

» Young bloggers

» Audience:13-28 years

» Av. 7 million page views per month

» Study tour (Otago)

CRITICAL SUCCESS FACTORS

KOLS = a gift that keeps on giving

» Engagement » Commercial focus» Age-specific audience & voice » Partners » Content localisation» Measurement » Advocates