Date post: | 21-Apr-2017 |
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Building a Data CultureIsaac Souweine
Head of Product @ Frank & Oak Presented to Startup Next, Montreal
March 23, 2015
The F&O BI Stack (Simplified View)CUSTOM ANALYSIS
VISUALIZATION + ANALYSIS
DATA WAREHOUSE
EVENT PROCESSING
EVENT TAGGING \
AUDIENCE ANALYTICSDATA
The 3 Pillars of Data Culture
1. A shared belief that a product experience can be distilled into data points
2. Widespread agreement on what those data points are and how they are computed
3. A company culture that puts those key data points at the center of ALL decision making
Making Data Culture Work
● Data availability!!● Less is more - OMTM● Unit economics● Cohorts are king● Empower the end user● Testing methodology● Unified systems● Data as a necessary condition
Data Culture in Practice
● Pull Dashboards● Push Dashboards (email)● Metrics reviews● Vigorous debate● Visual data culture (screens)
Example - Data Questions
● Which traffic sources deliver the best CAC?● Which emails deliver the best CTR?● Which version of the HC Join page converts best?● How effective are modals in driving feature
adoption?● Is the increased AOV for Select Crates cancelled
out by the higher return rate?