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Building Development Teams Empathy for the User

Date post: 01-Nov-2014
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Have you heard phrases like:“Users? We don’t need no stinkin’ users!”“Yea, we *could* do that, but it would be harder... So I’mma gonna do this instead!”“Oh, come on... *EVERYONE* knows how to use ctrl + f to find something on a website!”Are they coming from the developers on your project?Then maybe you need to help them empathize with your users!In this presentation/workshop/thing you will learn how to:* Build bridges of trust between design and development* Foster a culture of user centered design in even the most hardened developers* Balance value to user and difficulty when discussing design
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Building Dev Teams Empathy for Users By Zee Spencer LeanDog AN AGILE SOFTWARE STUDIO By @zspencer from @leandog . Leave feedback, ask questions and download materials at http://spkr8.com/t/8695 Sunday, October 9, 11
Transcript
Page 1: Building Development Teams Empathy for the User

Building Dev Teams Empathy for Users

By Zee Spencer

LeanDogA N A G I L E S O F T W A R E S T U D I O

By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695Sunday, October 9, 11

Page 2: Building Development Teams Empathy for the User

Empathize with the Development Team

By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695Sunday, October 9, 11

Page 3: Building Development Teams Empathy for the User

Find Match Points

By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695Sunday, October 9, 11

Page 4: Building Development Teams Empathy for the User

What do they...

By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695

Fear

CraveLaugh at

Make fun of

Swear atTalk about

Spend money onIgnore

Sunday, October 9, 11

Page 5: Building Development Teams Empathy for the User

And Genuinely Connect

By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695

Play a gameWatch a movie

Sit in their room/cube

Be interested in themEat lunch

Grab drinks

Sunday, October 9, 11

Page 6: Building Development Teams Empathy for the User

Feel Their Pain

By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695

Legacy Systems are Painful

It is VERY difficult to make technology simple

Beautiful InteractionsRequire New Tech and Tools

Sunday, October 9, 11

Page 7: Building Development Teams Empathy for the User

Learn Their Language

By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695

TryRubyRailsForZombies

Clean CodeLearn Python The Hard Way

Apprenticeship Patterns

Sunday, October 9, 11

Page 8: Building Development Teams Empathy for the User

Ask For Help

By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695

“Hey, I was wondering if you could tell me how crazy I’m being right now...”

Sunday, October 9, 11

Page 9: Building Development Teams Empathy for the User

In User Tests

By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695

“Could you watch this and tell me what

you notice?”

“How can this test be better?”

“Can you help meget this set up?”

Sunday, October 9, 11

Page 10: Building Development Teams Empathy for the User

When Use Case Modeling

By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695

“Am I missingany systems?”

“What could makethis hard to make?”

“Are there edge cases I don’t understand?

Sunday, October 9, 11

Page 11: Building Development Teams Empathy for the User

When Building Personas

By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695

“What about this person

doesn’t make sense?

“What part of the app does this

person use the most?”

“Which customer does this remind you

of?”

Sunday, October 9, 11

Page 12: Building Development Teams Empathy for the User

Make Your Users Human

By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695Sunday, October 9, 11

Page 13: Building Development Teams Empathy for the User

Personas

By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695

Stick Them On The Wall

Sunday, October 9, 11

Page 14: Building Development Teams Empathy for the User

Bring Users to Devs

By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695

(I swear, coders don’t bite!)

Sunday, October 9, 11

Page 15: Building Development Teams Empathy for the User

Get Organized

By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695

User ActivitiesHave Many

User Tasks/Stories

Use CasesHave Many

Have Many

Scenarios

Sunday, October 9, 11

Page 16: Building Development Teams Empathy for the User

Story Mapping

By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695

Savefor laterShare it

Find cool thingon google chrome

on iPhone

on firefox

on twitter client

Release Aon g+ on twitter

via email on delicious

on pinboard

Release B

Release Con chrome bookmarks

on firefox bookmarks

Release D

Activities

Stories

Sunday, October 9, 11

Page 17: Building Development Teams Empathy for the User

User Stories/Tasks

By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695

In order to...

As...

I Want...

Short Title

Sunday, October 9, 11

Page 18: Building Development Teams Empathy for the User

Story TestingTiny Scenarios

By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695

Given... When... Then...I’ve connected

my twitter accountI share the cool thing on twitter

the tweet is tagged with #coolthingsharer

I’ve not connected my twitter account

I start sharing the cool thing

I can’t share the cool thing on twitter

I’ve not connected my twitter account

I start sharing the cool thing

I have the option to connect my twitter account

Sunday, October 9, 11

Page 19: Building Development Teams Empathy for the User

Oh Yeah. Build These Together

By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695Sunday, October 9, 11

Page 20: Building Development Teams Empathy for the User

When we make things, we care about them.

By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695

(And we learn way more)

Sunday, October 9, 11

Page 21: Building Development Teams Empathy for the User

Some Giants Whose Shoulders I Stand On

By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695

Josh Walsh

Davin Granroth

Christina YorkJeff Patton

Lisa Crispin

Robert C Martin Anderson Cooper

Mel Bugai

Indi YoungDon NormanDale Carnegie

Sunday, October 9, 11


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