> Webinar Info

Follow Sitebrand with Twitter now• @Sitebrand | twitter.com/sitebrand

Recording• Available at www.sitebrand.com

> Building loyalty with personalization

Agenda• Defining loyalty• Usual challenges• Strategy & discussion• Why status quo sucks• Q+A

> Defining visitor loyalty

Loyalty requires an ongoing commitment to visitors• Understanding your visitors• Developing a reputation for relevant content• Creating great experiences • Consistently meeting expectations• Quality over quantity

> Usual visitor loyalty challenges

Stumbling blocks• Not interactive enough• Proper goals not established• Customers vs. visitors• Not enough focus on the visitors• Not understanding true purpose of website

> Discussion & strategy

•Messaging– treating return customers and visitors differently– engagement vs. re-engagement– have branding/product information based on keywords

•Creating connections– maximize social media efforts; referral URLs– offer forums, chat, communities for engagement

•Follow ups– triggered emails based on last conversion

> Why status quo sucks…

You cannot:– Directly speak to each segment of traffic– Provide a unique online/memorable experience– Control information and what you want the visitor to see

You could be:– Suggestively guiding click-paths, navigation and more

– Sending the right message at the right time

> Follow up

Sitebrand contact information•Web: www.sitebrand.com•Email: business@sitebrand.com•Twitter: @Sitebrand

•Next event: Internet Retailer 2009 Conference • Boston, MA; June 15-18; Booth #842