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Building public facing websites on SharePoint 2013Matt MenezesSenior SharePoint Solutions Consultant @ Ignia
Main considerations of WCM
SharePoint’s public-facing journey
New WCM features in SP2013
Demonstrations
Agenda
Custom Error Pages
JavaScript / AJAX support
Search capabilities
Branding & UX
Identify the keywords you should be targeting!
Generic factors everyone should employ
Optimised Content
Titles & Metadata
Outside the box ideas to drive traffic
Social media
Paid marketing
Search Engine Optimisation
SharePoint doesn’t have to seem slow!
There are great free tools available to measure performance
A number of generic factors to be considered
Also a number of SharePoint-specific factors to be considered
Performance Optimisation
Government endorses standards which must be met
Can be difficult and time-consuming
Great whitepaper available:
Achieving Accessibility in SharePoint 2010
Accessibility
SharePoint 2007
SharePoint 2010
SharePoint 2013
Licensing
Branding
Search Engine Optimisation
Accessibility
SharePoint 2007
SharePoint 2010
SharePoint 2013
Licensing
Branding
Search Engine Optimisation
Accessibility
SharePoint 2007
SharePoint 2010
SharePoint 2013
Licensing
Branding
Search Engine Optimisation
Accessibility
Pasting content directly from word
Image renditions
Cross-site publishing
Managed navigation / friendly URLs
Search driven content
Design Manager + Device-specific targeting
SEO features
New features for WCM in SP2013
WCM Feature Demos
Branding with the Design Manager
Managed Navigation & Friendly URLs
Content by Search & Display Templates
SEO features in SP2013
Questions?Comments?More info
Contact details:[email protected]
@spmatt_menezes
http://spmatt.wordpress.com
Related links:
Custom Error Pages in SharePoint
SEO for SharePoint Sites
Global SEO Strategy book
Performance Optimising SharePoint Sites
jQuery Usage Statistics
MOSS Licensing
SP2010 Licensing
SP2013 Licensing
What's new in SP2013 WCM
Image renditions
Deploying Display Templates via Feature
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