Design ManagementBusiness Planning
Building Corporate Culture
Prepared by Timothy ChanUpdated 22nd May 2013Version 3.0
LEARNING OBJECTIVES
1. What is culture
2. Corporate culture
3. Importance of culture
4. Expressing your culture
5. Building sustainable culture
What isCulture?
• List out one unique trait of
your ethnic culture
• List out one unique trait of
the Singaporean culture
What have you learned?
Brainstorming
Only in Singapore
Only in Singapore
The behaviours and beliefscharacteristic of a particular
social, ethnic, or age group:
Eg. Youth or drugs culture
Make up of:• Values• Beliefs• Assumptions
Culture is
Architectural Culture
Architectural Culture
Universal Culture
A nation’s identity
Rituals & Ceremonies
Japanese culture….
Chinese culture….
Universal culture….
Spitting habits of the Chinese….
…. had a long history
What is Corporate Culture?
The way we behave at work
Expressions of our values
Culture of Innovations
One million new ideas a year
Teaser: guess which company is this?
Guess which company?
Guess which company?
Guess which company?
Google culture
Formal
Casual
Why is culture important?
Performances
Strong? Adaptive?
FIT or MISFIT
Creativity
Strategic Branding
Behaviour & Conduct
Behaviour & Conduct
Behaviour & Conduct
Behaviour & Conduct
Elements of Culture
The behaviours and beliefscharacteristic of a company:
Make up of:• Values• Beliefs
• Assumptions
Elements of Culture
by default orby design
Expressing your corporate culture
Physical Structures
Rituals & Ceremonies
Stories & Legends
Language
Building Sustainable
Corporate Culture
Management decision
Founders need the tough discipline to see it through…
Actions of founders
Staffs observe
what you do
or don’t do
Introduce consistent rewards
Give due recognition
Selective hiring
Communicate to staffs
Are you really communicating?
The End