BUILDING THE MARTECH

STACK FROM SCRATCH TO

DRIVE BUSINESS GROWTH

Scot t Combes

VP Market ing

AG E N D A

GETTING STARTED – KNOW YOUR CUSTOMER(S)

THE IMPORTANCE OF OUTCOMES

LESS IS MORE – AN MNC EXAMPLE

THE STARTUP DILEMMA

LESSONS AND LEARNINGS

MARTECH’S BIGGEST CONSTRAINT

GROUND ZERO – THE MARTECH LANDSCAPE

https://chiefmartec.com/2018/04/marketing-technology-landscape-supergraphic-2018/

Real quotes from MarTech

providers…

Our Technology is Best in class,Programmatic and operates in Real time.We use Machine learning and Artificial intelligenceand cover millions, one billion, over 1

trillion demographic attributes.

We deliver optimization, monetization andoperationalization and use powerfulalgorithmic attribution approaches to effectivelymeasure the importance of KPIs, MQLs, SRLsand OKRs.

We give you Growth Empowerment throughour intelligence platform and our proprietarytechnology is fueled by pseudonymous,real-time search, purchase and loyalty datawhich leverages Nobel prize winning mathematics.

It’s not an accident. It’s not luck. It’s notthe illuminati!

INTERNAL

TEAM

The Importance of Outcomes

Marketers do not get full use out of their MarTech.

It is about value

ROI is rarely focused at a MarTech level

You need to measure the value of its output

Social MarTech is a good example…

The biggest MarTech constraint is………

A (brief) MNC MarTech story

PLANNINGTOOL

COLLABORATION TOOL

CORE MKTG PLATFORM

SALES PLATFORM

SEARCH EMAIL CONTENT SYNDICATION

PERSONALISE CONTEXTUAL

VIEWABILITY

32M IMPRESSIONS

15K LEADS

PROPENSITY

SOCIAL

What if I am starting out?

Lessons and learnings

THANK YOU!