Building UX… the role of Digital Service Standards
J Satyanarayana26 Feb 18
Digital Indiashould move
… from building systems to
… building eco-systems
A 2-Speed Model for
Digital Governance
Architecture at Macro-level
Service Standards at Micro-level
+IndEAfor ONE Government
DSSfor a rich UX
DSSfor a rich UX
Vision of the Digital Service Standard
to define a National Standard, to ensure
Consistency, Comprehensiveness & Excellence in the
Definition,
Realization,
Measurement &
Governance
of Digital Services
“
”
Digital Service Life-cycle
A. Define
1. Description
2. Classification
3. Prioritization
B. Realize
4. Design
5. Development
6. Delivery
C. Measure7. Measurement
8. Assessment
Digital Service Standard spans all the 4 Phases and the 10 Steps
Define Realize
MeasureGovern
A
C
B
DD. Govern
9. Governing DSS
10. DSS Strategies
Structure of DSS
4 Phases
10 Activities
25Attributes
63
Areas for Standards
82 Standards
64 Principles
21 Guidelines
UX - the most important requirement of Digital Service
UX
Useful
Usable
Findable
CredibleDesirable
Accessible
Valuable
7 Attributes of a good UX
1. Useful
• Provides Economic, Social or Personal
benefit
2. Usable
• Efficient, Effective and Convenient
3. Findable
• Omni-channel presence
• Widely known
4. Credible
• Accurate, Trustworthy, Secure
5. Desirable
• Has a good Brand Value, Image &
Aesthetics
6. Accessible
• Recognizes the special needs of
differently abled and people in
remote areas
7. Valuable
• Provides high return on user-effort
Thank You