Burda International Russiaconnecting consumers
A subsidiary of Hubert Burda Media
’2016
01
Hubert Burda Media: key facts
Source: Publisher’s dataBurda Connecting Consumers 2016Burda International Russia
In more than
17languages
Active on
5continents
Turnover of
€ 2.45billion
We have over
10 000employes
With shareholdings in many other companies
Print Printing Digital Events E-commerce Retail TV and other media Direct marketing
Business fields:
02
Hubert Burda Media: tradition and innovation
Source: Publisher’s dataBurda Connecting Consumers 2016Burda International Russia
Hubert Burda Media portfolio includes
International brands:• Elle• InStyle• Playboy
• The Hu�ngton Post• Weather.com• Harper Bazaar
Our brands:• Focus• Bunte• BurdaStyle• Lisa
Significant events:• DLD• Bambi
More than 460 print and digital media brands
Burda International is responsible for all publishing activities outside the German-speaking worlds. We are in 23 countries, including USA, Brasil, Hong Kong, Poland, France, Russia and more.
03
Burda International Russia
Source: TNS, NRS-Russia 2016-2 (December 2015 — April 2016)Burda Connecting Consumers 2016Burda International Russia
20years
in Russia
in cumulative half-year audience of magazines
30 298 800(49,7 % of Russian population 16+ y.o.)
N 1
With large-scalesupporting advertising and
PR companies in Media
Big events andspecial projects
Burda International Russia
Groups in socialmedia – 2 913 881
Digital assets audience coverage:15 132 644
in distributionin Russia
N 1
periodical magazines
and 41 special issues
84
04
Burda International Russia 360°
Source: TNS, NRS-Russia 2016-2 (December 2015 — April 2016), Google analytics (Apr. 2016), Social media (Apr. 2016), Newsstand (Apr. 2016)Burda Connecting Consumers 2016Burda International Russia
Total audience:
monthly47 345 800*
(corporate publishing, printing broshures, co�ee table books)
Customizedpublishing
(Normal issues, supplements,stand alone editions)
Magazines &special editions
(mobile tablets, apps, video content)
Digital(Parties, awards, promotions,
stand alone events)
Events
(Tv show, tv rubrics, outdoor)TV & other media
(selling via internet)E-commerce
(website, social media,newsletters)
Internet
(selling products in our retail stores, media for wholesalers)
Retail
05
Burda International Russia
Source: Publisher’s dataBurda Connecting Consumers 2016Burda International Russia
of Russian population1/3more than
peoplemonthly
47 mln. Audience of Burda International Russia(press, events, digital, including social media, e-commerce)
06
Segmentation of Burda International Russia
Burda Connecting Consumers 2016Burda International Russia
Auto Home Interior & Garden
Food & X-words,Interactive
Luxury Men Tech Women Crafting Kids & parents Teens
07
From mass-market to luxury
Burda Connecting Consumers 2016Burda International Russia
Luxury
Premium
Mass-segment
08
Edition audience characteristics
Source: TNS, NRS-Russia 2016-2 (December 2015 — April 2016)Burda Connecting Consumers 2016Burda International Russia
50% of Burda International Russia editions cover the audience of the age of 20 – 44
Most solvent audience interesting for advertisers population group
50%20 - 44 y.o.
4%16 – 19 y.o.
46%45+ y.o.
16
30
45
09
Burda International Russia – Experts in 10 life fields
Burda Connecting Consumers 2016Burda International Russia
We have:
in di�erent segmentsFull portfolio of magazines
in all life fieldsWe are experts
from mass-market to luxury10 segments:
Auto Home Interior
& Garden Food
&Interactive&X-words
Luxury MenTech
Crafting
Women
Kids&
parents
Teens
10
TOP–10 publishing houses in Russia*
Source: TNS, NRS-Russia 2016-2 (December 2015 — April 2016)Burda Connecting Consumers 2016Burda International Russia
Russia Half-year audience % of Russian population
49,70Burda International Russia
Hearst Shkulev Publishing
Bauer Media
Independent Media
7 Dney
Za rulem
Toloka
Press-Courrier
Vokrug Sveta
30 298 800
25 628 800
23 405 300
19 553 400
16 596 000
13 977 800
13 699 100
13 112 500
11 335 300
9 390 600
42,10
38,40
32,10
27,20
22,90
22,50
21,50
18,60
15,40Popular Pres s
* —Only magazines
11
TOP–10 publishing houses in Moscow*
Source: TNS, NRS-Russia 2016-2 (December 2015 — April 2016)Burda Connecting Consumers 2016Burda International Russia
% of Moscow populationMoscow Half-year audience
Burda International Russia
Bauer Media
Hearst Shkulev Publishing
Independent Media
7Dney
Za Rulem
Toloka
Popular press
Press-Courier
Vokrug Sveta
5 656 800
4 762 900
4 071 000
3 700 300
3 607 500
2 577 900
2 451 600
2 210 800
1 950 200
1 927 900
54,60
46,00
39,30
35,70
34,80
24,90
23,70
21,30
18,80
18,60
* —Only magazines
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3 brands from Burda International Russia are in top-10Readership survey of women’s magazines in Russia
Source: TNS, NRS-Russia 2016-2 (December 2015 — April 2016)Burda Connecting Consumers 2016Burda International Russia
Carrier Cover Cover %Antenna/Telesem1 5 421 300 16Cosmopolitan2 3 360 100 9,9Karavan Istory3 2 525 100 7,5Lyublyu Gotovit!4 2 143 400 6,3
Telenedelya6 1 886 300 5,6
7 Dney5 2 116 800 6,3
Teschin Yazyk10 1 616 600 4,8
Vokrug Sveta9 1 641 700 4,8
Burda7 1 690 900 5Lisa8 1 643 700 4,9
* — TG - women
13
Special projects calendar 2016Parties, events, conferences
Burda Connecting Consumers 2016Burda International Russia
OOPS! 15-Bithday party
Q 1 (january — march)
Q 2(april — june)
LisaFamily festival (Kazan)
OOPS! Pre-prom party
PlayboyParty Soho (Moscow)
PlayboyParty Chernomorskaya 5(Sochi)
Burda AcademySewing school (Moscow)
Burda AcademySewing school (Moscow)
PlayboyFormula 1 Sochi party
Moy rebenokParents&kids festival + Pregnancy section(Moscow) Playboy
3 Parties with Zhuguli (Kazakhastan)
Playboy 2 Parties (Moscow)
Burda FestMoscow family festival
LisaFamily festival(Samara, Krasmodar)
Moy rebenokParents&kids festival (Ekaterinburg)
Playboy2 Parties (Sochi)
Burda AcademySewing school (Moscow)
+ Brain Day+ Garden section
Q 3 (july — september)
PlayboyPlaymate of the year 2016
OOPS! Choice Awards
Dobrye SovetyWomen Reproductive Health conference
LisaFamily festival (SPB)
Playboy3 Parties with Zhuguli(Yaroslavl, Saratov,Tula)
PlayboyPresentation of the Calendar with Liga Stavok and Zhuguli (Moscow)
Burda AcademySewing school (Moscow)
Q 4(october — november)
14
Burda International Russia. Social media reach
Source: TNS, NRS-Russia 2016-2 (December 2015 — April 2016)Burda Connecting Consumers 2016Burda International Russia
followers120 816
views12 539
followers22 620
followers625 762
followers1 283 568
followers
Total:2 913 881
followers4 598
followers843 978follow
us!
15
Digital Projects
Burda Connecting Consumers 2016Burda International Russia
Unique visitors
Views
5 744 000
40 000 000
comparing to November 2013
Audience growth is
200%
32 bloggers
10 vloggers
10 websites
Social media and blogs: Today GLAM RUSSIA includes 70 fashion Russian bloggers with total coverage of more than 1 000 000 followers in social media.
GLAM - platform 360°Unites users of content, advertisers, sites and blogs on fashion&beauty themes by means of the unique innovative technology. The project was launched in Russia in April, 2014 and is still under dynamic develop-ment.
№1in food segment in RussiaMonthly coverage of 51.3 million people:Websites + blogs more than 40.5 million peopleSocial networks 10.8 million people
Food Network Culinary unique networkof blogs and websites.№1in food segment in Russia. Our audience knows a lot about the pleasures of their interests: cooking, healthy food, travel, gourmet recipes, cooking master - classes, the culture of wine consumption, the house and interior, health and beauty.
Glamrussia.com
* ComScore, April 2016 * Google Analytics, April 2016
Technological platform:
Creators of the content Relevant places
Targeting audience(bloggers, subscribers, moms, male / female audience, age)
1
2
16
Digital Projects
Burda Connecting Consumers 2016Burda International Russia
Burdastyle.ru unique DIY women’s community who want to dress fashionably and beautiful. High loyalty and quality of the audience allow constantly receiving high KPI of the advertising projects.
Monthly reach* 688 400 peopleTime on site: more than 8 minDepth of views: more than 7 pages
Lisa.ru Joint internet project of most popular women's magazines PH Burda. The variety of interesting topics for female audience (fashion, beauty, health, psychology, family, home , cooking, enter-tainment, travel , astrology)
Unique visitors
Views
225 284
1 268 578
Social media:
1 166 73925 1158 1855 126
Site of legendary men’s magazine
for a real gentleman.
Playboyrussia.com it is a lifestyle, the unique combination of celebri-ties, culture, fashion and reportages on all actual subjects, interesting prose of modern writers and stylish artistic photos of the most beautiful girls on planet.
* Google Analytics, April 2016 * Google Analytics, April 2016 * Google Analytics, April 2016 | Web-Index, April 2016
New
launch
Relaunch
Social media:
18 66217 1577 394315
Unique visitors
Views
62 607
151 254Unique visitors
Views
1 007 695
17 476 769
Social media:
230 240339 3412 50214 378
The Mission of moy-rebenok.ruis to improve the quality of young parents’ life by providing a quick online access to the objective, reliable information on family and pregnancy planning, health and children development from their birth to the school age.
Unique visitors
Views
425 806
879 052
Social media:
54 970 52 210
17
Digital Projects
Burda Connecting Consumers 2016Burda International Russia
Verena.ru This is the first web-site in Russia where legally posted content from the magazines about knitting, such as «Burda», «Verena», «Diana».Every month on the site appear more than a hundred new schemes to crochet and knitting illustrated workshops and video tutorials .
* Google Analytics, April 2016 * Google Analytics, April 2016 * Google Analytics, April 2016
Unique visitors
Views
230 644
1 695 058
Social media:
85 97989 831
Oops.ruOnline version of the most popular magazine for teens in the Russian market, conquers his readersquality and exciting content!
New
launch
Unique visitors
Views
406 035
1 996 426
Social media:
150 97314 3001 064 648views
13 724views
18
Digital Projects
Burda Connecting Consumers 2016Burda International Russia
7dach.ru is a club of dacha lovers, for everyone who like to spend time out of town, look after the garden and decor their houses and land plots. The site repre-sents a community where every user can create his own account, publish articles, make notes, receive e-mails from other users and participate in topics discussions on site.
Ivd.ru is one of the biggest and daily updated web site about repair, construction and house arrangement.
* Google Analytics, April 2016 | Web-Index, April 2016 * Google Analytics, April 2016 * Google Analytics, April 2016
Unique visitors
Views
2 584 458people
Monthly reach*
1 561 300
8 523 102
Social media:
161 915 106 23354 800
Salon.ru is the latest tendencies and mostprominent events in architecture and design;collections of interiors; portfolios of Russian andforeign decorators.
Unique visitors
Views
forum.idv.ru
106 333
forum.idv.ru191 891
331 391
1 653 382
Social media:
4 8718 1191 814
Unique visitors
Views
24 525
169 540
Social media:
2 681 7 0491 729
19
Digital Projects (applications)
Burda Connecting Consumers 2016Burda International Russia
Quantity of uploading:more than
345 969Quantity of uploading:more than
40 000
Quantity of unique users:more than
* - Started 2014
5 600 000*
CrosswordsAll the best issues of the famous cross-words in the one application, more than 40 di�erent puzzles.
Avto mir.Test-Drive All most interesting automobile news, tests and travels in modern interactive format.
Moy prekrasniy SadIs a unique and compiled content of several issues “Moy prekrasniy sad” which is a leader in Home&Living segment.
Quantity of uploading:more than
75 000
Moy rebenokis a unique content edition from long-term leader of issues for mothers and children. Best advice and recommendations from respected experts and journalists.
All applications are free and available for users of
iOs, Android and Windows 8.1Applications contain a lot of gamification functions:
popping-up windows, slideshows, interactive elements etc.
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Our dear clients
Burda Connecting Consumers 2016Burda International Russia
Burda International RussiaPolkovaya str. 3, bld. 4 127018 Moscow +7 (495) 797 45 60 [email protected]
www.burda.ru