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Burda Media Company Pursuit of happiness SEPTEMBER’2017
Burda Media Company Pursuit of happiness
September’2017
02Burda Media Company Pursuit of happiness Source: Mediascope, NRS-Russia 2017-3 (March – July) *Google Analytics, September 2017
Burda in Russia
in cumulative half-yearaudience of magazines
26 844 000 (44% of Russian population)
Groups in socialmedia — 3 890 756
№1
Digital assetsaudience coverage:8 526 757*
in distributionin Russia
№1
periodical magazinesand 41 special issues
84 Big events andspecial projects
Burda Media Companyyears
in Russia
03Burda Media Company Pursuit of happiness Source: Publisher’s data
Burda magazine — 30 years in Russia!
We celebrate our anniversary the whole year!Special topics: fashion, interview with designers, history of famous brands and cosmetics companiesCross-media: competitions and special projects in all media outlets of Burda brand
04Burda Media Company Pursuit of happiness Source: Publisher’s data
Russia 360°
Customized publishing(corporate publishing, printingbroshures, coffee table books)
Magazines & special editions
(Normal issues, supplements,stand alone editions)
Digital(mobile tablets, apps,video content)
Events(Parties, awards, promotions,
stand alone events)
Retail(selling products in our retailstores, media for wholesalers)
E-commerce(selling via internet)
Internet(website, social media,newsletters)
Total audience:
33 400 000*monthly
Burda Academy(courses of professional sewing,
design and clothes’ modeling, interior design, workshops, style tips)
05Burda Media Company Pursuit of happiness Source: Publisher’s data
Audience of Burda Media Company(press, events, digital, including social media, e-commerce)
of Russian population1/4more than
peoplemonthly
33 mln.
Burda in Russia
06Burda Media Company Pursuit of happiness Source: Publisher’s data
Segmentation of Burda Media Company
BurdaDrive BurdaHome Burda EntertainmentBurdaStyleBurdaLife
Burda Media Company Pursuit of happiness Source: Publisher’s data 07Burda Media Company Pursuit of happiness
Experts in life segments
We have:Full portfolioin different segments
We are expertsin all life fields
Burda Entertain-
ment
Burda HomeBurda
StyleBurda Life
Burda Drive
08Burda Media Company Pursuit of happiness Source: Publisher’s data
From mass-market to luxury
Luxury
Premium
Mass-segment
3%16–19 y.o.
42%50+ y.o.
56%18-49 y.o.
56%of Burda International Russia editions cover the audience of the age of18–49
the most interesting target audience for advertisers
45
30
16
09Burda Media Company Pursuit of happiness Source: Mediascope, NRS-Russia 2017-3 (March – July)
From mass-market to luxury
10Burda Media Company Pursuit of happiness
TOP–10 publishing houses in Russia*
* —Only magazines
Half-year audienceRussia % of Russian population
Source: Mediascope, NRS-Russia 2017-3 (March – July)
Burda Media Company 26 844 000 44,0
Hearst Shkulev Publishing 24 426 900 40,1
Bauer Media 22 273 000 36,5
Independent Media 17 800 700 29,2
7 Dney 15 264 800 25,0
Za rulem 12 164 500 20,0
Toloka 11 126 000 18,3
Vokrug Sveta 9 709 300 15,9
ACMG 8 636 000 14,2
Press-Courier 6 937 400 11,4
11Burda Media Company Pursuit of happiness
TOP–10 publishing houses in Moscow*
* —Only magazines
Half-year audienceMoscow % of Moscow population
Source: Mediascope, NRS-Russia 2017-3 (March – July)
Burda Media Company 4 945 600 47,5
7 Dney 4 357 800 41,8
Bauer Media 3 885 700 37,3
Hearst Shkulev Publishing 3 511 600 33,7
Independent Media 3 283 900 31,5
ACMG 2 449 000 23,5
Vokrug Sveta 1 971 900 18,9
Za rulem 1 680 300 16,1
Toloka 1 599 800 15,4
Telenedelya 1 355 600 13,0
Readership survey of women’s magazines in Russia
12Burda Media Company Pursuit of happiness
3 brands from Burda Media Compаny are in top-10
Source: Mediascope, NRS-Russia 2017-3 (March – July)
Carrier Cover Cover %1 Antenna/Telesem 4 820 500 14,22 Cosmopolitan 2 872 200 8,53 Karavan Istory 2 218 000 6,54 Lyublyu Gotovit! 2 044 900 6,0 5 7 Dney 1 933 700 5,7 6 Burda 1 809 500 5,3 7 Vokrug Sveta 1 568 000 4,6 8 Telenedelya 1 562 400 4,6 9 Za Rulem 1 364 200 4,0
10 Liza 1 334 500 3,9
* — TG - women
13Burda Media Company Pursuit of happiness Source: Publisher’s data
Special editions
14Burda Media Company Pursuit of happiness Source: Publisher’s data
Cover wrapper ads Client advertising on the front cover of a magazine!Information on the cover immediately catches readers’ attention. This gives a distinct advantage to media clients in the competitive struggle for the consumer.
New
launch
Ad specials
French-door, zip-door The awakening of interest for the advertised product by hiding pieces of information.
Gate folderThe possibility of using more advertising space in a magazine.
15Burda Media Company Pursuit of happiness Source: Publisher’s data
Creative InsertsExcite reader’s interest and increase brand awareness and brand memory retention.
Ad specials
Extended insertBooklet on the center spread with extended part with space for logo or announcement. Client advertising on the front cover of a magazine!
Insert / roll-folder bookletUsage of more advertising space in a magazine.
16Burda Media Company Pursuit of happiness
followus!
Social media reach
*September 2017
1 404 491followers
4 888followers
899 414followers
38 958followers
157 773followers
1 321 260followers
101 242views
8 859 979views
63 948followers
Total:3 890 756*followers
8 961 220views on YouTube & G+
17Burda Media Company Pursuit of happiness
BURDA DIGITAL NETWORK IS AN EXPERT OF NATIVE ADVERTISINGWe connect brands with the right audience; in blogs and sites of our partners we create materials and interactive projects special for each of our clients. All publications are released in accordance with individual stylistics of every media outlet and involving social media and banner advertising support. Our network comprises over 300 partners who write for various topics, the network includes famous bloggers and video bloggers in the field of fashion, beauty, food, travelling, celebrities having popular social media pages, outlets for male audience, young mothers and for those who are into technologies.
Sites + blogsover
35 000 000unique visitors
более
90 000 000views
Social networksover
90 000 000followers
Digital Projects
Source: Google Analytics, September 2017; Social media, September 2017
18Burda Media Company Pursuit of happiness
Burdastyle.ru unique DIY women’s community who want to dress fashionably and beautiful. High loyalty and quality of the audience allow constantly receiving high KPI of the advertising projects.
Time on site: more than 8 minDepth of views: more than 6 pages
Lisa.ru Joint internet project of most popular women’s magazines PH Burda. The variety of interesting topics for female audience (fashion, beauty, health, psychology, family, home , cooking, entertainment, travel , astrology)
Verena.ru This is the first web-site in Russia where legallyposted content from the magazines aboutknitting, such as «Burda», «Verena», «Diana».Every month on the site appear more than ahundred new schemes to crochet and knittingillustrated workshops and video tutorials.
Digital Projects
Source: Google Analytics, September 2017; Social media, September 2017
811 288unique visitors
12 169 761views
Social media:
348 635 456 416 20 549 3 477 401
views
338 056unique visitors
729 163views
Social media:
37 646 28 860 10 740 323
397 853unique visitors
3 706 170views
Social media:
177 627 150 079
19Burda Media Company Pursuit of happiness
7dach.ru is a club of dacha lovers, for everyone who like tospend time out of town, look after the garden anddecor their houses and land plots. The site represents a community where every user can create his own account, publish articles, make notes, receive e-mails from other users and participate in topics discussions on site.
Salon.ru is the latest tendencies and mostprominent events in architecture and design;collections of interiors; portfolios of Russian and foreign decorators.
Ivd.ru is one of the biggest and daily updated web site about repair, construction and house arrangement.
Digital Projects
Source: Google Analytics, September 2017; Social media, September 2017
1 860 774unique visitors
5 627 838views
Social media:
180 456 132 333 101 102 2 700 877
views
65 300unique visitors
149 859views
Social media:
3 092 11 179 1 823
299 515unique visitors
861 054views
Social media:
14 395 12 251 2 019
20Burda Media Company Pursuit of happiness
iChip.ru iChip.ru publishes latest IT news, own texts and equipment reviews, practical advice on how to work with all kind of modern digital equipment. One of the most important competitive advantages of the resource is direct access to testing of different devices carried out by CHIP test laboratory in Germany.
PlayboyRussia.com PlayboyRussia.com is an official website of Playboy magazine in Russia. As the legendary male magazine, the website provides users with exclusive photoshoots of the most beautiful women in the world, spectacular photographic reports, interviews with celebrities, car reviews, men’s fashion trends, and in addition, with exciting videos, the latest and most fascinating news every day, tests and competitions.
ОOPS.ru The resource was formed as a blog which covers the most important topics for young girls: Beauty, Lifestyle, celebrity and famous people news. The website gives the opportunity to get in touch with celebrities, experts and any other character you are interested in, at OOPS.ru people discuss all currently important issues from new mascara and movie premiere to the search of new photo editing application and choosing a university in London.
Digital Projects
Source: Google Analytics, September 2017; Social media, September 2017
490 547unique visitors
1 024 337views
Social media:
34 265 3 899 1 046
266 556unique visitors
1 595 586views
Social media:
36 775 1 149 330 41 400 7 120
73 545unique visitors
133 059views
Social media:
168 636 14 800 2 002 219
views
101 242 views
17 424
Parties, events, conferences
21Burda Media Company Pursuit of happiness Source: Publisher’s data
Special projects calendar 2017
Q1(January-March)
Burda, 30 years in Russia
Q3(July-September)
Burda FestSummer city festival (Moscow) August 26
Happiness exists Gastronomy festival September 9 or 16
Lisa. Colours of lifeRegional Festival July-September
Q2(April-June)
PlayboyFormula 1 party (Sochi)
Lisa. My ChildFestival for children and parents (Moscow)
Q4(October-November )
BURDA Fashion Day30th anniversary of the magazine in Russia October 28
Architectural New Year’s Day December 7
PLAYBOY Playmate of the Year December 14
22Burda Media Company Pursuit of happiness Source: Publisher’s data
Events: projects
Burda FestBurda Fest is a big summer festival held by Burda Media for the 3rd time. The festival represents all range of interests for different audience: families, young women, kids, mothers etc. Live music by popular performers adds a special gloss to the event.
30 000 visitors
Media campaign reach:
10 000 000 people
40entertainment zones
23Burda Media Company Pursuit of happiness Source: Publisher’s data
Events: projects
‘Lisa. My Child’The first festival of “Lisa. My Child” Magazine was held in 2015 and was dedicated to the 15th anniversary of the magazine. Nowadays we call this event an annual festival for mothers and children, for future parents and for the whole family. For the third time the festival will take place at Sokolniki Park (fountain square).
Over
30 000guests
Lisa family festivals «Colors of Live»Lisa one of the most polar women magazines throughout Russia. The concept of these event is giving «Lisa» family lifestyle fest to every city of Russia. We already visited more than 6 cities and plan to come to another 3 by the end of the year.
6 festivals in different Russian
cities in 2016
42 000 visitors total in 2016
Media campaign reach:
5 000 000 people (for each event)
24Burda Media Company Pursuit of happiness Source: Publisher’s data
Our dear clients
Burda Publishing House CJSC Polkovaya str. 3, bld. 4 Moscow, 127018, Russia +7(495) [email protected]
www.burda.ru
