A MARKETING RESEARCH A MARKETING RESEARCH COMPANYCOMPANY

BURKE : FOUNDED BY ALBERTA BURKE,1931BURKE : FOUNDED BY ALBERTA BURKE,1931

Headquarters: Cincinnati, OH USA Headquarters: Cincinnati, OH USA

Employees Full Time: 202 Employees Full Time: 202

Employees Part time: 178 Employees Part time: 178

Total Revenues (2005) worldwide: $44.1 mTotal Revenues (2005) worldwide: $44.1 m President & CEO: Michael Baumgardner, Ph.D. President & CEO: Michael Baumgardner, Ph.D.

MISSIONMISSION

Burke is one of the premier international Burke is one of the premier international vvesearch and vvesearch and consulting firms in the worldconsulting firms in the world

    To provide superior decision support To provide superior decision support services that enable our clients to services that enable our clients to succeed.succeed.

President

BURKE TIMELINE BURKE TIMELINE     19311931 Alberta Burke starts Burke Marketing Research as a data collection Alberta Burke starts Burke Marketing Research as a data collection

agency.agency.

19521952 Don Miller, Marketing Research Director for Cincinnati's WLW radio, Don Miller, Marketing Research Director for Cincinnati's WLW radio, joins Burke joins Burke and begins development of the Day-After Recall (DAR) for and begins development of the Day-After Recall (DAR) for testing TV testing TV commercials. commercials.

Late 1960'sLate 1960's Burke expands to international markets, adding locations in Burke expands to international markets, adding locations in London, London, Paris, Frankfurt, Milan, Tokyo and Mexico Paris, Frankfurt, Milan, Tokyo and Mexico City.City.

Mid 1980's Mid 1980's Industry image study rates Burke as number one research firm Industry image study rates Burke as number one research firm in study in study design capability and analytical sophistication. design capability and analytical sophistication.

1990 1990 Burke Customer Satisfaction Associates (BCSA) is established to better Burke Customer Satisfaction Associates (BCSA) is established to better serve serve businesses in listening and reacting to the "voice of the businesses in listening and reacting to the "voice of the customer". customer".

19951995 Burke changes official name from Burke Marketing Research Inc., to Burke changes official name from Burke Marketing Research Inc., to Burke, Inc. Burke, Inc. The name change reflects Burke's broader research and The name change reflects Burke's broader research and consulting activities consulting activities outside traditional custom marketing outside traditional custom marketing research. research.

2004 2004 Burke re-acquires 100% of its shares and becomes 100% employee-Burke re-acquires 100% of its shares and becomes 100% employee-owned. Burke owned. Burke establishes ESOP (Employee Stock Ownership Plan) to allow establishes ESOP (Employee Stock Ownership Plan) to allow for broad based for broad based employee ownership. Burke re-acquires 100% employee ownership. Burke re-acquires 100% ownership of the Burke Instituteownership of the Burke Institute. .

Our Business Commitments & Our Business Commitments & ValuesValues

"do what it takes" to meet our commitment to "do what it takes" to meet our commitment to our clients. our clients.

Display Honesty and Integrity in all our Display Honesty and Integrity in all our endeavors.endeavors.

Take a disciplined approach to our work, based Take a disciplined approach to our work, based on scientific standards and best practices.on scientific standards and best practices.

Value smart people doing smart things. Value smart people doing smart things. Value seeking, sharing, and applying Value seeking, sharing, and applying

knowledge. knowledge. Value organizational agility and flexibility. Value organizational agility and flexibility.

BURKE:100% EMPLOYEE-BURKE:100% EMPLOYEE-OWNEDOWNED

Burke is 100% employee owned. In Burke is 100% employee owned. In 2004, Burke formed an ESOP 2004, Burke formed an ESOP (Employee Stock Ownership Plan), (Employee Stock Ownership Plan), ensuring that all employees are able to ensuring that all employees are able to participate in stock ownership and participate in stock ownership and have a personal stake in helping to have a personal stake in helping to contribute to the company's success. contribute to the company's success.

RESEARCH SERVICESRESEARCH SERVICES

Custom Marketing Research Custom Marketing Research Customer Loyalty & Relationship ManagemeCustomer Loyalty & Relationship Manageme

nt nt Employee Engagement & Retention Employee Engagement & Retention

Management Management        International Research International Research                        Linkage & Integration Linkage & Integration                              Online Research & Reporting Online Research & Reporting                            Qualitative Research Qualitative Research

Industry Expertise:Industry Expertise:

Good marketing research depends on a great Good marketing research depends on a great deal more than "canned" solutions to your deal more than "canned" solutions to your problemsproblems

    Agricultural/Chemical  Agricultural/Chemical   Computer Hardware/Software   Computer Hardware/Software   Consulting Firms   Consulting Firms   Consumer Foods   Consumer Goods and Services   Consumer Foods   Consumer Goods and Services   Entertainment/TV/Cable   Industrial/Business-To- Entertainment/TV/Cable   Industrial/Business-To-

Business   Business   Insurance/Financial   Insurance/Financial   Pharmaceutical/Health Care  Pharmaceutical/Health Care   Telecommunications Telecommunications

CUSTOM MARKETING CUSTOM MARKETING REASERCHREASERCH

Brand EquityBrand Equity : :Burke has developed a simple, yet powerful, Burke has developed a simple, yet powerful, definition of brand equity. For a brand to be strong it must definition of brand equity. For a brand to be strong it must accomplish two things over time: retain current customers accomplish two things over time: retain current customers and attract new ones.and attract new ones.

Choice Modeling and AnalysisChoice Modeling and Analysis : :Configure a new product or Configure a new product or

service Re-configure an existing product to increase service Re-configure an existing product to increase profitability profitability

Concept TestingConcept Testing : : ► Alternative concept positionings Alternative concept positionings ► Product line optimization Product line optimization ► Market segmentation Market segmentation ► Target market profiling Target market profiling

CUSTOM MARKETING CUSTOM MARKETING RESEARCHRESEARCH

Image ResearchImage Research Need/Gap ResearchNeed/Gap Research Pricing and Value Research Pricing and Value Research Product Research Product research is a Product Research Product research is a

general term that encompasses a wide general term that encompasses a wide array of custom designs and applicationsarray of custom designs and applications

Product Sampling Purchase Decision Product Sampling Purchase Decision Segmentation Research Segmentation Research

WORKED FORWORKED FOR

CHALLENEGESCHALLENEGES Due to changing condition of market, it Due to changing condition of market, it

became necessary to adopt new became necessary to adopt new technology for survey technology for survey

Telephonic interviewTelephonic interview Web InterviewWeb Interview Multimode MethodMultimode Method QuestionnaireQuestionnaire

DEFINING MARKET PROBLEMDEFINING MARKET PROBLEM CUSTOMER OPENIONCUSTOMER OPENION DIFINING THE MARKETING RESEARCH DIFINING THE MARKETING RESEARCH

PROBLEM IS CRITICAL TO A PROBLEM IS CRITICAL TO A SUCCESSFUL RESEARCH PROJECT.SUCCESSFUL RESEARCH PROJECT.

WHATS SETS BURKE APART WHATS SETS BURKE APART FROM OUR COMPETITORS?FROM OUR COMPETITORS?

For Success: First, set rigorous hiring and For Success: First, set rigorous hiring and performance standards to build a world performance standards to build a world class staff of researchers. class staff of researchers.

Then, create a culture of pride, passion, and Then, create a culture of pride, passion, and commitment - commitment to continuous commitment - commitment to continuous improvement in inventing and perfecting the improvement in inventing and perfecting the world's best research practices, and a world's best research practices, and a commitment to providing top notch thinking, commitment to providing top notch thinking, support, and service to our customers. support, and service to our customers.

The result is better business decisions by The result is better business decisions by our customers.our customers.

PRESENTED BY,

NEERAJ KUMAR NIRAJ KUMAR PANDEY NAVIN KUMAR JHA