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GANGA WATER MANAGEMENT FIRM

NAME : ASHISH VINAY KULKARNI

ROLL NO: O12091 DIV. CORE B

ASSISGNMENT OF BUSINESS ENIVERONMENT

TOPIC: INTERNATIONAL BUSINESS ENVIRONMENT

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1: EXECUTIVE SUMMERYPackage drinking water The fountain of all life. Even a toddler will tell you it is a prime need of the  body. Sixty per cent of our body weight is made up of it. Water can also be the cause of much misery. Especially in India, where contaminated water continues to bring down millions with diseases such as diarrhea, dysentery, typhoid, jaundice and gastro-enteritis.Getting pure drinking water from municipal taps in cities and towns is now aluxury. At home most people are forced to either boil water or install purifiers.While traveling or eating out in restaurants, buying bottled water has become a necessity.  So GANGA WATER MANAGEMENT FIRM come into existence to provide pure water for all This need has seen an explosion of companies marketing “safedrinking water” in bottles across the country. Now around 100 companies sell an estimated 424 million liters of bottled water valued at around Rs. 200 crore in the country annually.The tradition of bottled water and mineral water is not very old. Even in westerncountries the practice of bottled drinking water started in 1950s. The trend of having mineral water gained grounds in the market.Since ancient time people have used water from mineral springs, especially hotsprings,  for bathing due to its supposed 

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therapeutic value for rheumatism,ar th r i t i s ,   skin   d i se as es ,   an d   va r i ou s   o t he r   a i lm en ts bottled has been quite prevalent in western countries due to greater healthconsciousness and higher awareness about health and hygiene countries areexported every year.In INDIA with exposure of media and exposure to international life styles,deteriorating levels of potable water, increase in a number of water borne cases,increase in awareness about health and hygiene and other related factors led toacceptability of concept of mineral water. The market has not looked back ever since then and has grown leaps and bounds to such an extent that a number of genuine as well as fly-by -night operators have entered it to milk

MISSION: PROVIDING PURIFIED WATER ACROSS COUNTRY;

Ganga water management business plan

1Providing a quality water to all people

2 Export a bottled drinking mineral water towater shortage countries east Africa , dubai

To export, company require a licence from government of india lot of licence norm is required like ,

1:Export plan show to authority and their recommendation on that

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2 : Make the right strategic choices.

3: financial plan

4: Laws and regulation regarding export of product.

2.Product/service plan

Providing purified bottled water to water shortage countries like Dubai, mauritainia, sudan niger Iraq Uzbekistan, Pakistan, Egypt, tumkmenistan & Syria. The countries like Mauritania&niger more than 90% reliant on external water supplies ,so as starting a business we first focus on mauritainia& niger countries.Now let see the unique features of our product :1. Water necessary for all .2. Profitable business .3. Apart from commercial business it is also social service.4. Main focaus is on serving purified water , 5. High cost of machinery is requird for purification of water.

So we first concentrate on exporting purified bottled water.After reaching break even point ,or when profit stage of our product start, we also diversified our business into, supplying purified water machinery then we look into dam

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connectivity project , river connectivity project, rain –water harvesting at domestic level. Now let see start up requirement for our business plan

Start-up

Requirements In $

Start-up ExpensesLegal $10,000 Stationery etc. $850 Brochures $6,500 Consultants $5,000 Insurance $0 Rent $0 Research and Development

$0

Expensed Equipment $0 Other $0 Total Start-up Expenses

$22,350

Start-up AssetsCash Required $124,223 Start-up Inventory $10,000 Other Current Assets

$90,000

Long-term Assets $220,000 Total Requirements

$466,573

Now let see start up fund required for our business

Start-up Funding

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Start-up Expenses to Fund $22,350 Start-up Assets to Fund $444,223 Total Funding Required $466,573

Assets Non-cash Assets from Start-up $320,000 Cash Requirements from Start-up

$124,223

Additional Cash Raised $0 Cash Balance on Starting Date $124,223 Total Assets $444,223

Liabilities and Capital

LiabilitiesCurrent Borrowing $21,354 Long-term Liabilities $180,000 Accounts Payable (Outstanding Bills)

$61,409

Other Current Liabilities (interest-free)

$16,810

Total Liabilities $279,573

Capital

Planned Investment

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New Investors $75,000 Other $20,000 Additional Investment Requirement

$0

Total Planned Investment $187,000

Loss at Start-up (Start-up Expenses)

($22,350)

Total Capital $164,650

Total Capital and Liabilities $444,223

Total Funding $3,74,573 Now we plan it that above investment we required, how to get above investment is big task it will consider in our financial plan

3 INDUSTRY / MARKET ANALYSIS:

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This section analyzes the micro and macro environment analysis and its outcome. Micro environment

Dialysis Units

Labs and Pharmaceuticals

Electronics Manufacturers

Machine Tool and Parts

Other

Market Analysis (Pie)

The requirement of water to foreign player intheir industriesTable: Market Analysis

Market Analysis

Year 1

Year 2

Year 3

Year 4

Year 5

Potential Customers

Growth

CAGR

Dialysis Units

2% 55,000

56,100

57,222

58,366

59,533

2.00%

Labs and 5% 112,0 117,6 123,4 129,6 136,1 5.00

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Pharmaceuticals

00 00 80 54 37 %

Electronics Manufacturers

0% 223,000

223,000

223,000

223,000

223,000

0.00%

Machine Tool and Parts

7% 167,000

178,690

191,198

204,582

218,903

7.00%

Other 10% 222,000

244,200

268,620

295,482

325,030

10.00%

Total 5.43%

779,000

819,590

863,520

911,084

962,603

5.43%

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means study in large scal such as national income, per –capita income of one nation.Macro enviorment study of individual, compietitors etc.we enterned into that market ,so we first concider the statergy of competitors. After that suppose we export our mineral water in Dubai , so in the dubai the our competitors are , Abdulla subaih drainage service &water dist., al ain drinking water dis. Etc. so first we survey about market condition in dubai, what the people want and also take into consider the pricing policy of our competitiors.first starting business in outside country we first of all maintain good relation with them and not use any defective contain in our product that not suited or hazards their culture.

It is benefital to us that we concentrate on the countries like Mauritania & Niger because more than 90% they reliant on external water supplies. So it is easy for us to concentrate on that countries analyzing our competitiors in that country as an introductory stage we first export our product at less cost as compare to our competitor in order to capture entire market.

Since water is useful to all so there is more demand of purified bottled water in water shortage. We all know that water we not even produce we totally depend on rain season so through rain water harvesting or dam construction, river conactivity we expand our business . as technology or machinery we create by reacher,but what about water.

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4:Operation planFor serving water we required bottled that we purchase from domestic market. To export we required good paking so that minimizing abnormal loss, we required warehouse in mauritanina , niger&dubai countries because we first concentrate to export first in that country.

Lot of cost required to establish our business inthat country. This is explain as below.

1 warehouse cost

2 labour cost

3 packaging cost

4 advertisement cost

5 employers cost

6 transportation cost

7 sundry expenses cost

Now let discuss our product development and channels of distribution plan

Product development :

lot of research required or high cost of machinery required for purification of water. Apart from that good packaging is essential . we also take into consideration that product we sold is not harmful

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to the life of customer. Before entering into the market we also take into consider the political environment of dubai, niger& Mauritania countries whom we export our product.

channels of distribution :the product go to ultimate consumer the channels of distribution is efficient require. We point four distributors from our buyer market.first introductory of our business stage we given discount to retailers or distributors. Sample water purified bottled provide to them and special offer given to that distributors who sold more our product in the market.

5 :MARKETING PLAN

Through advertisement or through distribute free bottled water sample to selected customer or say100 customer, and analyse their views about our product. And if any changes required rectify that changes

To survive in the market we follow three “STP STATERGY”

S- SEGMENTATAION: We all know that water is necessary to all so we not segment it , it is for all, so it may be one advantage that we have lot of consumer in water shortage countries

T-TARGETING: We target consumer by advertisement or by other mode. Creating awareness about our product.

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P-POSITIONING : Create image of ( ganga water management firm) in the minds of Dubai , Mauritania& niger countries customer we have to spend nearly 50000 p.m. towards advertising budget.

Pricing policy

Before charge price to our product, we first of all see that what price our competitor charge in the dubai , niger& Mauritania country. And according to that we charge price to our product

Let see in the detail

Details of cost Price as per AED& OUGUIYA1 ADVERTISEMENT COST 5000 2 DISTRIBUTORS COST 250003 OFFICE STAFF SALERY 500004 WAREHOUSE RENT 50005 MACHINERY MAINTAINANCE COST

10000

6 LABOUR COST 1500007 MANIFACTURING BOTTEL COST TOTAL COST

ADD: 5 PER BOTTEL COST TOTAL COST

5000

250000 FOR 10000 BOTTLED PURIFIED WATER.50000300000FOR 10000BOTTEL PURIFIED WATER

SO 30 PER BOTTEL CHARGE.

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AED IS THE CURRENCY OF DUBAI ( ARAB EMIRATES DI HAM) FROM WHO WE SOLD OUR PRODUCT. AND OUGUIYA IS THE CURRENCY OF MAURITANIA .

6 FINANCIAL PLAN

Through taken loan from bank Asking government for help Fund generate from stock market Taking financial help from MNC’S

It is not easy that to generate finance from above sector , we require huge effort to generate fund sothat we first concentrate on ( Dubai, niger & Mauritania countries) two or three countries and after that expand our business. To start business we require 560000 AED. Minimum five years require for

x-revenu

y-year

$0

$5,000

$10,000

$15,000

$20,000

($5,000)

($10,000)

($15,000)

($20,000)

($25,000)

2010 2011 2012 2013 2015 2016 2017 2018

16 0

2019

2020 2021

Break-even Analysis

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generation of profit

The estimated break even point is as above So we plan or think that after 2017 our profit generation start

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7:Growth plan

: I t is not easy that after starting business our business grow in10 days. Because we not have reputation in the market. First we create image or reputation in the market. It requires 2 years for expansion of our business.

Then slowly we caputere the market. First of all we sale botteld purified water inas earlier mention countries than divrcify our business line to enter in purified water machine, we may be entered into corporate water waste management .

As all of you know that water is not created as per machinery that we create . after 20-30 years there is great demand for water because population increase in next 20 years, and apart from that power generation or you take any industry water is essential every where.

8 Conclusion

: so ultimately we say that there is great scope for our business in next five years in water shortage countries we have to concentrate problem into oppourtunity .there is lot of problem for us to generating finance for our product and also we have to

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consider the export policy of government of india before entering into a foreign market. And also take into consideration the political and policy of our(Dubai,niger&Mauritania country) customer country.

Starting a business in foreign market is not at all easy task. We have to done lot of planning, and proper utilization of available resources before entering into market. Hope we succeed in the market.

GANGA WATER MANAGEMENT FIRM

Thank you !

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