Business 2.0 /w WordPress

Mario PeshevDevriX CTO

http://devrix.com

Agenda

• About me• What is Business 2.0?• Target group• Why WordPress?• Themes• Plugins• Freelance

Mario Peshev

• DevriX CTO• Trainer and consultant• Java, PHP, Python

• Trainings in VMware, CERN, Saudi Aramco…• WordPress theme and plugin development

and consulting

Business 2.0?

Business 2.0

• Business built on Web 2.0• Services and products using the advantages of

the modern web

Web 2.0 in a glance

Samples of Web 2.0

• Blogs• Social networks• Video portals• Image galleries• http://web2magazine.blogspot.com/2007/01/

thanks-for-web-2.html

Web 1.0 Web 2.0

DoubleClick Google AdSense

Ofoto Flickr

Akamai BitTorrent

mp3.com Napster

Britannica Online Wikipedia

personal websites blogging

evite upcoming.org and EVDB

domain name speculation search engine optimization

page views cost per click

screen scraping web services

publishing participation

content management systems wikis

directories (taxonomy) tagging ("folksonomy")

stickiness syndication

11/26/11

The Mozilla Blog

11/26/11

PlayStation Blog

Target group

Target group

• Who is this presentation designed for?– Small business owners– Entrepreneurs– Developers– Designers

• Bloggers are by default

Small business owners

• Running own business• Generating some profit• Trying to increase the

number of clients and orders and popularize the business without serious PR and advertising budget

Entrepreneurs

• Willing to create a genius Startup idea

• Demands Web 2.0 functionality for the business plan in no time

• Saving time and money for the creative application plan instead of spending on software implementation

Developers

• Technical people that need somewhere ‘to start from’

• Variety of themes that could be extended with no need to be proficient in design

Designers

• Graphical spiritual masters with little to no technical background

• Independency from the functional overhead

Why WordPress?

WordCamp San Francisco

WordPress

• …is a powerful and flexible platform• …is created in 2003• …is Open Source• …has Automattic crew on its side• …provides thousands of plugins and themes• …offers great SEO optimization

Standard features

• Some of the standard WordPress features:

Standard featuresPosts SettingsPages CommentsCategories UsersLinks MenusMedia manager Sidebars

Design advantages

• UI and friendliness pros:

Design advantagesGreat administrative paneljQuery effects integratedPredefined themes for extensionUI flexibility of some functional detailsPerfect usabilityLots of tutorials and videos

11/26/11

CNN Business 360

11/26/11

hMAG Lifestyle Magazine

11/26/11

Tom Jones

Themes

Design auditory

• WordPress could be extended design wise in an infinite way

• Theme frameworks, startup themes and thousands of tutorials on building WordPress content

• Draw the frontend on the top of the powerful backend features

Free themes

• WordPress.org repository

• 1400+ themes• You can reuse or

submit your own theme too!

ThemeForest

MOJO Themes

Themes business

• Average premium theme price – $30-40 per sale (50-70% net profit)

• Average number of sales – 500-600• Great portfolio item• Clients want custom features or new themes

ThemeForest sales

Themes and Frameworks

• Offer super premium functionality– Awesome sliders– Shortcodes for pricing, team members, styled lists,

sliders, maps, toggles, contact forms– Skins or skin builders– Portfolio elements– Customizable page/blog/portfolio layouts

Progressio

Progressio demo

Plugins

Plugins

• WordPress extensions, providing extra features to the platform:– eCommerce– Sliders– Galleries– SEO– Social networks integration

Free plugins

• WordPress.org repository

• 17000+ plugins• You can reuse or

submit new plugins too!

Code canyon

Useful plugins

• WordPress could be way different than the standard blogging platform when built with the right theme and subset of plugins

• You can save time and money purchasing top notch plugins (or extending them) instead of developing on your own

BuddyPress

eCommerce

Commerce plugin features

• Integrate into different themes• Drag’n’drop categories and product

management• Orders and invoicing with export• Shipping methods, weight• Tens of payment gateways• Coupons and vouchers

Gravity Forms

Gravity features

• Powerful forms and wizards with drag’n’drop editor

• Conditional logic• Schedule forms• Advanced fields• User registration modules• Newsletter synchronization

Gravity Forms Example

WishList Member

WishList features

• Custom member types• Custom registration forms• Gallery support• Protected areas for different roles

WishList Colombian Network

Digital Access Pass

Digital Access Pass

• Content delivery platform• Free/Paid access to different areas – pages,

video, audio, PDF and more• Membership levels• Payment methods• Limited access

WP-Answers

WP-Answers features

• Q&A System• Points and rewards• Profile pages• Automatic content from Yahoo! Answers• Social networks integration

Groupon Clone

Groupon Clone Options

• Adding deals and configuring option• Highly configurable listing and timers• Social networks integration• Google Maps & PayPal integration

MailChimp

MailChimp

• Email campaigns and newsletters• Templates and auto responders• Socials and Google integration• SPAM inspectors• APIs for mobile and other services

WP Email Ticket Support

WP Email Ticket Support

• Read POP3 emails and convert to tickets• Import attachments• Clients can keep track on the queue• Pending tickets widget• Compatibility with WordPress users

Freelance Networks

Freelance networks

• WordPress jobs for:– Design– Development– SEO– Marketing– Content writing/translation– Project management

oDesk

vWorker

WordPress Jobs

Summary

• WordPress could be used to start your business online or work remotely with the platform

• There are thousands of themes and plugins that could setup a site in minutes

• DRY (Don’t Repeat Yourself) principle

Showcase

11/26/11

Thank you!

http://www.linkedin.com/in/mpeshevhttp://twitter.com/mpeshev