Business Advertisement Strategies

By: Madeline Glover

Business Advertisement

Commercial, TV and Radio

Newspaper and Magazine Ads

Sales and Coupons

Credit Cards and Memberships

Business Environment

Commercial, TV and Radio

Attractive actors/actresses with attractive voices

Representation of business items

Background music or jingle

Short, sweet and to the point

Unrealistic ideals/Perfect world

Targets human desires

Newspaper and Magazine Ads

Pictures of items

Eye catching colors

Attractive models

Logos

Sales and Coupons

Draw customers in

“Biggest Sale of the Year!”

50%-70% off all marked items for these days only

Mail, email, birthday coupons

Scratch and win coupons

Credit Card and Memberships

“Get a Credit Card today and save 20%”

Exclusive deals for members and card holders

Aggressive sales associates

How to avoid being sucked in

Business Environment

Logos, buildings, location, store windows.

Scents, sounds, taste.

Overall feel of the store.

Layout of store merchandise, mannequins.

Bathrooms in back of store.

How to Resist Advertisement

Blocking on your computer.

Send ads in your email to trash.

Don’t watch commercials.

Turn down volume.