Business Advertisement Strategies
By: Madeline Glover
Business Advertisement
Commercial, TV and Radio
Newspaper and Magazine Ads
Sales and Coupons
Credit Cards and Memberships
Business Environment
Commercial, TV and Radio
Attractive actors/actresses with attractive voices
Representation of business items
Background music or jingle
Short, sweet and to the point
Unrealistic ideals/Perfect world
Targets human desires
Newspaper and Magazine Ads
Pictures of items
Eye catching colors
Attractive models
Logos
Sales and Coupons
Draw customers in
“Biggest Sale of the Year!”
50%-70% off all marked items for these days only
Mail, email, birthday coupons
Scratch and win coupons
Credit Card and Memberships
“Get a Credit Card today and save 20%”
Exclusive deals for members and card holders
Aggressive sales associates
How to avoid being sucked in
Business Environment
Logos, buildings, location, store windows.
Scents, sounds, taste.
Overall feel of the store.
Layout of store merchandise, mannequins.
Bathrooms in back of store.
How to Resist Advertisement
Blocking on your computer.
Send ads in your email to trash.
Don’t watch commercials.
Turn down volume.
