DELTA AIR LINE

BUSINESS ANALYSIS

COMPANY BACKGROUNDThe company was founded on 30th May 1924.

It is one of the major American airline with its

headquarters based at Hartsfield-Jackson

Atlanta.

The company’s CEO is Richard H Anderson

The founders are: M.S Biedenharn, Travis

Oliver, Bert Coad and Collett E. Woolman.

Delta’s GoalsImproved Market Share

Leg-Room

Efficiency for Customers (Passengers)

In-Flight Meals

Consumer Satisfaction

Locations served by Delta Airline It serves:206 domestic cities within 46 States, Puerto Rico, District

of Columbia and U.S Virgin Islands48 International Cities within 32 Countries across the

worldMakes over 7664 flights per day to over 498 cities in 84

nationsDelta comprises of:

Delta connections Delta Sky Team

Song Delta Shuttle

TechnologiesOnline booking

E-Ticket

Kiosks

Online Check-In

Online Flight Information

Net income analysis

Business Model for Delta Airline

Bell curve

ReferenceBailey, E. E., & Panzar, J. C. (1981). The

contestability of airline markets during the transition to deregulation. Law and Contemporary Problems, 125-145.