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Dan Sommer

Business Analytic Trends – 2020 Vision

© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

From Bits to Bytes — Reimaginationof Nearly Everything

Business Models, Politics, The Economy, Trade, Computing Devices, Operating Systems, Connectivity, News, Information Flow, Storage, Magazines, Money, Payments, Knowledge, Note-taking, Transportation, Funding & Lending, Recruiting, Production, Education, Thermostats, Music, Shopping…


#GartnerSYM

”Big Data” Confusion - Hurting BI Spend

2


Analytics Will Be Central For Business Model Reinvention

2016$85 Billion7% CAGR

2020$112 Billion?

• AnalyticsEverywhere

• Based on All Data

• At the Point of Decision or Action

2012$65B+8%*

*estimate

BI/DW Services;

32,0

BI Platforms,

CPM, Analytic

Apps; 13,1

Data Integration,

Data Quality; 3,7

CRM Analytics;

1,3

Data Warehouse

; 12,3

BAM, CEP; 0,5

Other; 2,4

BI/DW Services; 40,2

BI Platforms, CPM, Analytic

Apps; 17,1

Data Integration,

Data Quality; 5,5

CRM Analytics; 1,9

Data Warehouse;

16,9

BAM, CEP; 0,8

Other; 2,9


Analytics Everywhere: IT Must Lay the Foundation

Percentage of Potential Users That Analytics Will Reach

100%

75%

50%

25% (driven by IT)

Today 30%+

2014

2020


IT Budgets Are Constrained

2003

0.0%

$100

2004

+ 1.2%$101.20

2005

+ 2.5%$103.73

2006

+ 2.7%

$106.53

2007

+ 3.1%

$109.83

2008

+ 3.3%

$113.45

2009

- 8.1%

$104.27

2010

- 1.1%

$103.12

2011

+ 1.0%

$104.15

2012

+ 0.5%

$104.67

2013

- 0.5%

$104.14

n = >2000, CIO Survey


Traditional ways of doing BI going out of fashion

(Poor) Usability (Lack of) Speed (Limited) Relevance


(Poor) Usability (Lack of) Speed (Limited) Relevance

The Disruption of Data Discovery

"An intuitive interface, enabling users to

explore data without much training."

"A built-in performance layer that obviates the need for aggregates,

summaries and precalculations."

"A proprietary data structure to store and model data gathered

from disparate sources."


Analytics Everywhere: Reaching the 50% Point by 2014

100%

75%

50% (departmental)

25%

30%+ today

2014

2020



"If There Were a Single Market Theme in 2012, It Would Be That Data Discovery Became a Mainstream Architecture"

From "Magic Quadrant for Business Intelligence and Analytics Platforms," 5 February 2013 (G00239854)

Board International

challengers leaders

niche players visionaries

completeness of vision

abili

ty to e

xecute

As of February 2013

MicrosoftTableau Software

QlikTechOracle IBM

SASMicroStrategy

Tibco SpotfireInformation Builders

SAP

LogiXMLBirst

PrognozActuate

AlteryxSalient Management Company

JaspersoftPentaho

Targitarcplan

GoodData

Bitam

Panorama Software


2013: The Worlds Collide

Integration

= Analytical Capabilities

Ch

an

ge

/Ag

ility

high

high low

low

Desktop/Small Workgroup

Business Unit

Enterprise/IT


Pick Your Analytic Flavor

By 2017 Analytic Applications offered by software vendors will be indistinguishable from Analytic Applications offered by service providers.

System Integrators:

IBM, Deloitte, Accenture, Cognizant

Independents: Claim Insights,

Innovation Group, Insurity,

MSB

SaaS and Data as a

Service: Visier, IMS, Reuters,

Nielsen

Megavendors: SAS, Oracle,

FICO

FraudSustainabilitySustainability

Warranty AnalyticsPrice OptimizationPrice Optimization

CPMMarket Basket

ChurnChurn

Profitability

ClaimsClaims

Procurement Workforce

Credit Risk


A Whole New Set of Users Will Be Tapped, 2014-2020

100%

75% Person

50%

25%

Today

2014

2020



2014 and Beyond: So far, limited uptake at the enterprise

• 1:16 software:servicesratio. Less than 3% of BI software spend was driven by "Big Data"

• Only 3% of BI revenue. 67% have no intention to deploy in the cloud

• Only 11% actively using, but another 50% piloting or planning to deploy

• 80 Percent of Social Business Efforts Will Not Achieve Intended Benefits Through 2015


The Nexus of Forces Enable Personal Analytics

Quantified Self

Peer Influence

Pervasive Access

Easy Adoption


Is Your Company Tapping Into Quantified Self?


Microsegmenting the Customer Will Bring the Next Billion

The CMO will spend more on IT than the CIO.

Every budget will be an IT budget.


• Only 11% of organizations today do advanced analytics

• Emergence of the CDO and Data Science is a reaction to consumerization of analytics

• New vendors emerge to challenge the hegemony of SAS

The Era of Predictive


Analytics Will Reach the Pervasive Point After 2020

100%

75%

50%

25%

Today

2014

2020



2020: Internet of Everything

Courtesy of Intel


2020: Your Future Decision Support Team?


2020: Crowdsource Your Analytic Problem and Innovation

Source: IBMSource: Apple


A Great Deal of Money Is ChasingThis Space


A Great Deal of Money Is ChasingThis Space

Despite ongoing consolidation and acquisitions by megavendors,new categories of analytic applications will continue to emerge,

resulting in more, not less, market fragmentation.


Conclusion: All Working Together Creates the Transformational Analytic Enterprise

Device/Language/Algorithm:Prescriptive/Optimization —

100%

Consumer/Individual:Predictive —75% of Usage

Business:

Diagnostic —50% of Usage

IT:Descriptive —25% of Usage

Today

2014

2020

Optimization: Analytics everywhere, on all data, at the point of decision/action.

Consumer/Customer: Cloud/social/mobile/information becomes mainstream.

Business: Analytics broadens and becomes widespread acceptance with new usage paradigms, such as data discovery/packaged apps/operational BI

IT: BI projects remain shielded from cuts; further embedability.


Business analytics-centered tomorrow

Analytic Capabilities

Business Applications







Applications-centered today

2020: Analytics at the centre

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