“If you are to get results working with other people, it is essential that you

develop your abilities and skills in three inter-related areas of leadership,

decision making & Communication.”

John Adair

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Evolution of communication

Communication is as old as man

Communication is older than words.

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Communication

Derived from Latin word “Communis” meaning Common

Communication is the sum of all the things that one person does when he/she wants to create an understanding in the mind of another.

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Features of Communication Unavoidable Continuous Process Universal Social process Role of perception

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Elements of Communication

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Elements of Communication Sender Message Encoding Channel Receiver Decoding Feedback

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Importance of Business Communication Efficient working of the business Communication failures: costly Basis for managerial functions

Innovations Planning Organising Leading, directing, motivating Controlling

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Importance of Business Communication

Building human relations/maintaining relations with external parties

Total quality management/quality services

Job satisfaction

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Formal Communication

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Informal Communication

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Merits of informal Communication

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Limitations of informal communication

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Oral communication

Merits of Oral Communication

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Demerits of Oral Communication

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Written Communication

Merits of Written Communication

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Demerits of Written communication

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Objectives of Communication

To promote

To facilitate decision making Shikha Sota

Purpose of Communication

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Process of communication

The linear concept

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Shannon Weaver model

Noise

Channel

Feedback

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Problems in Communication

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Problems in Communication

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Barriers to communication

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Barriers to communication

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Barriers to communication

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Barriers: Sender

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Barriers: Sender

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Barriers: Receiver

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Conditions for successful communicationRule of Five: Keith Davis

Accept

Use

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