BUSINESS COMMUNICATION

Jocelyn I. Bartolata

Business Communication Defined

A well-organized and schemed process of sharing business ideas, proposals, information, facts and/or reports within an organization or outside it to achieve a predetermined goal. In other words, it is the flow of messages within a business house among its employees and with its customers, clients, etc.

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The ROLE

of Communication in Business

FACT:

Communication

is a major and essential

part of business.

The ROLE

of Communication in Business

FACT:

Business needs good

communicators,

but most people do not

communicate well. ?

The ROLE

of Communication in Business

FACT:

By improving your communication ability,

you improve your chances for success.

Roles/Purposes1. To express one's thoughts better so that it is well-understood by

others.

2. To create a positive rapport among colleagues and seniors that imparts a good impression.

3. To communicate better with subordinates which helps to motivate and guide them and extract maximum output.

4. To maintain good relations with suppliers, vendors, financiers and other organizations, etc. that prove advantageous in future dealings.

5. To reach out to the customers effectively which in turn churns profithttp://www.buzzle.com/articles/effective-business-communication.html

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Overview of the Communication Process

To communicate means to reach out in order to share something in common.

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COMMUNICATION is the transmission of information and meaning from one individual or group to another.

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Communication plays a crucial part in your personal and professional lives and its mastery will influence how you effectively live your lives.

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One fact about communication skills is that there are no "born communicators." We are almost all born with about the same capacity to speak and understand others. But the skill part-- well, that we have to learn.

GOODNEWS!

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SENDER MESSAGE CHANNEL RECEIVER

THE SMCR MODEL OF COMMUNICATION

SMCR

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RECEIVER

SENDER

CHANNELMESSAGE

Main Forms

of Communication in Business

INTERNAL-OPERATIONAL

all that occur in conducting

work within a business

EXTERNAL-OPERATIONAL

work-related communication of

people outside the business

PERSONAL COMMUNICATION

non-business-related exchange

of information and feelings

among people

Categories of Internal-Operational Communication

• Downward Flow. Jobs, plans, policies, instructions, feedback and procedures move from decision makers, including CEO’s and managers, through the chain of command to workers.

• Upward Flow. Feedback, suggestions, product and customer information from the employees form the upward flow of communication in most organizations.

• Horizontal Flow. Workers coordinate tasks, share information, solve problems and resolve conflicts through horizontal communication.

Modes to Achieve Effective Internal Communication

Modes

i) Print: Memos, in-house newsletters, fliers, magazines or leaflets can be used according to the business needs.

ii) Electronic: PowerPoint presentations, video conferences, telephone, fax, emails or even Internet messengers can be used for in-house communication.

iii) Personal Communication: Regular meetings, conferences, brainstorming sessions or even informal chats can be considered as effective communication tools at a workplace.

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Modes to Achieve Effective External Communication

i. Advertising: Advertising is perhaps a very crucial mode of communication as far as the clients of the company are concerned. It could be in any form - prints, video or audio and are used effectively to communicate messages to the clients/customers. Advertising your products/services can help you to reassure your existing clients as well as give you a chance to attract new customers.

ii.Official Website: Maintaining an official website has become mandatory for business houses which pass information on current happenings, history, contact details and other vital details to the general masses.

iii.Press Release and Interviews: Mass media plays an important role in projecting a company's image to the public. Business houses can make best use of mass media to make important announcements or share their business growth for increasing their popularity.

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FORMS OF ORGANIZATIONAL COMMUNICATION

Oral Communication

Form

• Phone call, conversation, Interview, Meeting, Conference

Advantages

• Immediate feedback, nonverbal clues, warm feeling, forceful impact, multiple input

Written Communication

Form

• Announcement, memo, e-mail, letter, report, proposal, newsletter

Advantages

• Permanent record, convenience, economy, careful message, easy distribution