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Welcome to WEEK 3!
This session
Week 3Chapters 7-10
Wrap up
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Crafting Messages forElectronic Media
Copyright 2012 PearsonEducation, Inc. publishing as
Prentice Hall
2Chapter 7 -
Chapter 7
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1. Using electronic media in business
2. Social networking, UGC, and Q&A sites
3. Creating effective e-mail messages
4. Creating effective IM and text messages
5. Creating business blogs and microblogs
6. Creating effective podcasts
Copyright 2012 PearsonEducation, Inc. publishing as
Prentice Hall
3Chapter 7 -
Learning Objectives
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Electronic Media for Business
Communication
Copyright 2012 PearsonEducation, Inc. publishing as
Prentice Hall
4Chapter 7 -
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Copyright 2012 PearsonEducation, Inc. publishing as
Prentice Hall
5Chapter 7 -
Effective Blogs
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Copyright 2012 PearsonEducation, Inc. publishing as
Prentice Hall
6Chapter 7 -
Creating Effective Podcasts
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Copyright 2012 PearsonEducation, Inc. publishing as
Prentice Hall
7Chapter 7 -
Business Podcasts
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Required Resources
Copyright 2012 PearsonEducation, Inc. publishing as
Prentice Hall
8Chapter 7 -
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Writing Routine andPositive Messages
Copyright 2012 PearsonEducation, Inc. publishing as
Prentice Hall
9Chapter 8 -
Chapter 8
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1. Outline a strategy for routine requests
2. Review common routine requests
3. Outline a strategy for routine replies
4. Outline a strategy for positive messages
5. Describe six types of routine replies and
positive messages
Copyright 2012 Pearson
Education, Inc. publishing as
Prentice Hall
Learning Objectives
10Chapter 8 -
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Copyright 2012 Pearson
Education, Inc. publishing as
Prentice Hall
11Chapter 8 -
Common Examples of Routine and
Positive Messages
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Action or Information
Copyright 2012 Pearson
Education, Inc. publishing as
Prentice Hall
12Chapter 8 -
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Copyright 2012 Pearson
Education, Inc. publishing as
Prentice Hall
13Chapter 8 -
Claims or Adjustments
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Copyright 2012 Pearson
Education, Inc. publishing as
Prentice Hall
14Chapter 8 -
Company at Fault
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Copyright 2012 Pearson
Education, Inc. publishing as
Prentice Hall
15Chapter 8 -
Customer at Fault
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Third-Party at Fault
Copyright 2012 Pearson
Education, Inc. publishing as
Prentice Hall
16Chapter 8 -
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Recommendations
Copyright 2012 Pearson
Education, Inc. publishing as
Prentice Hall
17Chapter 8 -
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Routine Information
Copyright 2012 Pearson
Education, Inc. publishing as
Prentice Hall
18Chapter 8 -
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Announce Good News
Copyright 2012 Pearson
Education, Inc. publishing as
Prentice Hall
19Chapter 8 -
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Writing NegativeMessages
Copyright 2012 Pearson
Education, Inc. publishing as
Prentice Hall
20
Chapter 9
Chapter 9 -
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1. The three-step writing process
2. The direct and indirect approaches
3. Ethics and etiquette in messages
4. Routine negative messages
5. Negative organizational news
6. Negative employment-related messages
Copyright 2012 Pearson
Education, Inc. publishing as
Prentice Hall
21
Learning Objectives
Chapter 9 -
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Copyright 2012 Pearson
Education, Inc. publishing as
Prentice Hall
22Chapter 9 -
Using the Three-Step Process for
Negative Messages
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Three-Step Plan
Copyright 2012 Pearson
Education, Inc. publishing as
Prentice Hall
23Chapter 9 -
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The Direct Approach
Copyright 2012 Pearson
Education, Inc. publishing as
Prentice Hall
24Chapter 9 -
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Copyright 2012 Pearson
Education, Inc. publishing as
Prentice Hall
25Chapter 9 -
The Indirect Approach
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Copyright 2012 Pearson
Education, Inc. publishing as
Prentice Hall
26Chapter 9 -
Maintaining High Standards of Ethics
and Etiquette
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Routine Requests
Copyright 2012 Pearson
Education, Inc. publishing as
Prentice Hall
27Chapter 9 -
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Chapter 10
Writing PersuasiveMessages
Copyright 2012 Pearson
Education, Inc. publishing as
Prentice Hall
28Chapter 10 -
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Learning Objectives
1. The three-step writing process
2. Persuasive business messages
3. Examples of persuasive messages
4. Marketing and sales messages
5. Promotional messages for social media
6. High ethical and legal standards
Copyright 2012 Pearson
Education, Inc. publishing as
Prentice Hall
29Chapter 10 -
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The Three-Step Process for
Persuasive Messages
Copyright 2012 Pearson
Education, Inc. publishing as
Prentice Hall
30Chapter 10 -
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Copyright 2012 Pearson
Education, Inc. publishing as
Prentice Hall
31Chapter 10 -
Frame the Argument
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Copyright 2012 Pearson
Education, Inc. publishing as
Prentice Hall
32Chapter 10 -
Balance the Message
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Copyright 2012 Pearson
Education, Inc. publishing as
Prentice Hall
33Chapter 10 -
Emotion vs. Logic
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Reinforce Your Position
Copyright 2012 Pearson
Education, Inc. publishing as
Prentice Hall
34Chapter 10 -
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Copyright 2012 Pearson
Education, Inc. publishing as
Prentice Hall
35Chapter 10 -
Anticipate Objections
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Thank You!
Be sure to read the additional details
in the Week 3 Instructor Guidance for
assignment tips.
See you in the discussion board!
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References
Bovee, C. L. and Thill, J. V., (2011). Business Communication Today. Pearson.