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BUSINESS COMMUNICATION

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Miss Nisha

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Introduction

Communication Foundations:A Framework for Business Communication

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After studying this unit you should be able to

E!"lain #hat e$e%ti&e %o''uni%ation is

State the bene(ts of e$e%ti&e %o''uni%ation

)is%uss the de&elo"'ents ta*ing "la%e in today+s #or*"la%ethat in%rease the need for e$e%ti&e %o''uni%ation

)es%ribe the &arious 'ethods of %o''uni%ation in today+s#or*"la%e

)is%uss the fa%tors to be %onsidered in %hoosing the 'ethodof %o''uni%ation

E!"lain the *ey stages in the %o''uni%ation %y%le

)is%uss e!a'"les of barriers to %o''uni%ation

)is%uss the di$erent #ays %o''uni%ation ,o#s in abusiness organi-ation

E!"lain #hat %ulture is and dis%uss so'e #ays in #hi%h you%an i'"ro&e %ross.%ultural %o''uni%ations

E!"lain the se&en ste" for'ula to a%hie&e e$e%ti&e%o''uni%ation

OB/ECTIES

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Communication may be dened as:

giving, receiving or exchanging information,opinions or ideas by writing, speech or visuameans, so that the message communicated iscompetey understood by the recipient!s"#

$he key to e%ective communication is ensuringthat your message is understood, stimuating

the recipient to take appropriate action, ora%ecting the way the recipient thinks in someway#

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Benets of &%ectiveCommunication

Stronger decision'making and probem soving

Upturn in productivity

Convincing and compeing corporate materias

Cearer, more streamined work(ow

Enhanced professiona image Sound business reationships

Successfu response ensured

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Communication in a

Changing )orkpace

Advancing technoogy

*oba communication

Information age

$eam based business environments

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+ethods of

Communication

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Choosing the Channe ofCommunication

Cost

Condentiaity

afety and ecurity In(uence

-rgency

.istance

$ime of the .ay /esources

)ritten record

/ecipient

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Use oral %hannels #hen

your message is fairy simpe

you need an immediate response

you don0t need a permanent record

you want to encourage interaction inprobem'soving or decision'making

you need to read the recipient0s body

anguage you need to hear the tone of your recipient0s

response

your message has an emotiona factor#

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Use #ritten %hannels #hen

your message is fairy detaied orre1uires carefu panning

you don0t need an immediate response

you need a permanent, written record you have a big, widespread audience

you want to minimise the distortion thatoften occurs when messages are

passed oray from person to person

you don0t need immediate interactionwith your audience

your message has no emotiona factor#

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Use ele%troni% %hannels #hen

speed is important time 2ones di%er

you are physicay separated from youraudience#

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3ey tages in Communicationki

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&motions

4anguage

4istening

5re'6udgement

/eationship

s

7on'verbasignas

Barriers toCo''uni%ation

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Fow of Communication

8ertica Communication

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9ori2onta

Communication

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.iagona Communication

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*rapevine

)hen the correct ines ofcommunication are not used, thegrapevine often resuts#

$his term describes an uno;cia

communication system which isconstanty changing#

$he grapevine is a vehice fordistortions of the truth, rumour and

gossip# An active grapevine can cause much

damage to an organisation byspreading incompete, fase or

exaggerated information# It resuts inow morae, cynicism, fear and an

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even teps to &%ective

Communication