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S T A R B U C K S C O F F E E
In this presentation . . .
• Business description • Strategy• Industry• Finance
Julia Nykänen Paula Tuppurainen
Leban Ibrahim Annika Nuutinen
Henna Hiltunen Anna Winschel
BUSINESS DESCRIPTION
What is Starbucks? A premier roaster of speciality coffee/an international coffee shop
chain Founded in 1971 in Seattle, United States Bought Howard Schultz in 1987 Became a publicly listed company in 1992 (SBUX) Concept focused on premium quality coffee and customer experience Company responsibility
International First store outside North America in Tokyo, 1996 Today over 15 000 stores over 50 countries Helsinki-Vantaa Airport in spring 2012
BUSINESS DESCRIPTIONMain products Whole bean coffee Boxed tea Made-to-order beverages Baked goods Merchandise Frappucchino beverages Smoothies Bottled beverages
Also. . .
Ethical sourcing
BUSINESS DESCRIPTION
Customers Young adults Adults Business
men/women Busy people International
STRATEGY More than just coffee For businesses foodservice
office coffee
licensed store
starbucks card corporate sales “To inspire and nurture the human spirit – one person, one cup and
one neighbourhood at a time.” Quality coffee & human connection Customer welfare and trust: service, atmosphere and quality coffee
STRATEGY Mission statement
Coffee
Partners
Customers
Stores
Neighbourhood
Shareholders
“Each interaction is unique”
INDUSTRYIndustry 40 percent of those 18 to 24 years old said they drink coffee daily, up from
31 percent in 2010 For those 25 to 39 years old, 54 percent said they drink coffee daily, up from
44 percent in 2010 Gourmet coffee continues to be a significant role of total coffee consumption, Consumers taking coffee at work are increasing 60 percent of all employed coffee drinkers consider free coffee as an
employee benefit Another growth factor of coffee industry was the continued expansion of
single-cup coffee consumption
Market shares Market share in U.S.- 29% Total global market: Only one in 100 cups of coffee served today is Starbucks’ Starbucks has a 70% market share in China Expansion to new locations such as China & India
INDUSTRYCompetitors Primarily in the restaurant & café industry McDonald’s, Dunkin Donuts, Caribou Coffee Nationwide coffee manufacturers such as Kraft General Foods,
Procter & Gamble, and Nestlé, which distribute their coffees through supermarkets.
Also Non-alcoholic beverages Candy & confections Consumer Electronics & Appliance retail sector
INDUSTRYTrends A wide range of products and not just coffee Entry into the digital and social media world including
EGifting and Facebook New products include mobile payment apps for smartphones To entertain and attract people not just through coffee itself
FINANCEAnnual Report Starbucks is listed in NASDAQ Global Select Market under the symbol
SBUX. Total net revenues in 2010 were 10.7 billion USD Operating income was 1.4 billion Total liabilities are 2.7 billion USD Starbucks’ share price development during the last 5 years
FINANCE
BIBLIOGRAPHY http://www.starbucks.com/business http://www.starbucks.com/about-us/company-information/mission-statement http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statement
s/Starbucks-Coffee-Mission-Statement.htm
http://www.vendingmarketwatch.com/article/10317126/a-new-professionalism-defines-ocs
http://blogs.indews.com/marketing/starbucks_competitors.php http://www.hoovers.com/free/co/burn.xhtml?ID=15745?cm_ven=PAID&cm_cat
=YHS&cm_pla=CSP&cm_ite=SBUX_competitors http://www.vendingmarketwatch.com/article/10317126/a-new-professionalism
-defines-ocs http://www.quora.com/What-is-starbucks-market-share-globally-and-in-the-US http://www.espressocoffeeguide.com/2011/06/starbucks-coffee-2011-2012-sta
rbuck-locations-expand-starbux-revolution-new-starbucks-logo/
THANKS FOR YOUR ATTENTION!