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BUSINESS ETHICS Prince Dudhatra 9724949948

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    Introduction to business ethics

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    Ethics

    Derived from the Latin word ethicus

    and Greek word ethikos which means

    character or manners.

    It is the science of moral, moral

    principle and recognized rules of

    conduct.

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    Business ethics

    It is defined as the normative study of

    moral standards as they apply to

    business policies, institutions andhuman behavior.

    It becomes a part of study in 90s due to

    certain factors like financial scandals.

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    Approach for studying business ethics

    Descriptive

    Prescriptive

    The conceptual study of ethics

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    Importance of ethics in business

    Essential for long-term success in

    business.

    True from both a macro and microperspective.

    The market system leads to a more

    efficient way of allocating resourcesthan any command system.

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    Market system

    It includes:

    1.The right to own and control private

    property.2.Freedom of choice in buying and

    selling goods and services.

    3.Accesses to quick, reliable, andprecise market information.

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    Unethical behavior from a macro

    perspective

    Bribery

    Coercive acts

    Deceptive information

    Theft

    Unfair discrimination

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    Macro perspective-Ethics and Trust

    Trust in supplier relations

    Trust in customer relations

    Trust in employee relations

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    Nature of business ethics

    Business ethics has a five-part structure:

    1. The specification of moral judgement.

    2. Moral judgment and the moral standard.

    3. Justification of moral judgement.

    4. Logical reasoning and moral judgement.

    5. Moral judgment and moral responsibility.

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    Requirements for moral judgments

    Moral judgements should be logical.

    Moral judgements should be based onfacts.

    Moral judgements should be based onacceptable moral principles.

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    Scope of ethics

    The scope of ethics is very wide.

    A theory of moral ideal.

    Principle of human behavior.

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    Need for ethics

    It is important to keep a check on the

    corrupt management.

    To determine the moral value of a conduct

    not nearly by the motive but also by the

    means adopted .

    Ethics is needed in the fields of trade,

    commerce and finance.

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    The need to go beyond ethics

    To get rid of phenomena like corruptionand dishonesty.

    To maintain the mental and moralpowers with the external powers.

    The two ways to go beyond ethics are1) science and technology .

    2) spiritually.

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    Values are guiding constructs or ideas,

    representing deeply held generalized

    behaviors, which are considered by the holder

    to be of great significant.

    To ensure that employees can and will act with

    integrity .. Organization need a strong andconsistent set of values that dictate appropriate

    individual actions.

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    Values

    What are the core values that are fundamentalto the success of any individual or organization?

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    VALUES

    Honesty

    Respect

    Responsibility

    Fairness

    Compassion

    Perseverance

    Courage

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    Values - Honesty

    Honesty

    Being straightforward, sincere, truthful, free of fraud,deception or misrepresentation.

    Transparency

    To be open, honest and available, to provide clear,accurate, and understandable information(e.g. in thecontext of financial disclosures). Some ethicists haveargued that ethical business practices are bestmeasured by a companys character and commitmentto transparency than by their social vision.

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    Values - Honesty

    Honesty-

    - Builds/Maintains Trust

    - Fosters Community

    - Makes Communication more efficient & effective

    - Demonstrates Respect for the Dignity of others

    Honesty & Transparency make you vulnerable. Be

    honest and transparent anyway. Mother Teresa

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    Values - Honesty

    RICHARD SEARS

    Founder of Sears Roebuck &Co.

    Honesty is the best policy. I

    know because Ive tried it bothways

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    Values - Respect

    Every man is to be respected as an absolute in

    himself, and it is a crime against the dignity that

    belongs to him as a human being, to use him as a

    mere means for some external purpose.

    Civilizations should be measured by "the degree of

    diversity attained and the degree of unity

    retained.

    Never look down on anybody unless you're

    helping him up.

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    Values - Respect -- Tolerance

    "Our culture has fallen into a kind of moral vertigo

    we value tolerance so much that we don't know

    how to talk to each other about what is right and

    good.

    Tolerance: Demonstrating sympathy for

    indulging, or making allowances for beliefs orpractices differing from, or conflicting with one's

    own.

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    Values - Compassion

    "Men are only great as they are kind. - Elbert

    Hubbard, American entrepreneur and philosopher

    (founder of Roycroft) (1856-1915).

    "No act of kindness, no matter how small, is ever

    wasted." - Aesop, 6th Century B.C. Writer of Greek

    fables.

    "If the world seems cold to you, kindly fires to

    warm it. - Lucy Larcom, American poet (1826-

    1893)

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    Values - Responsibility

    I am only one, but still, I am one. I cannot do everything

    but I can do something. And, because I cannot do

    everything, I will not refuse to do what I can. -E

    dwardEverett Hale, American clergyman and writer (1822-

    1909).

    Any mans life will be filled with constant and unexpected

    encouragement if he makes up his mind to do his level

    best each day. - Booker T. Washington, American

    educator (1856-1915).

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    Values - Fairness

    Fair is just equitable, impartial, unbiased objective,

    Involves a elimination of one's own feelings,

    prejudices and desires, so as to achieve a properbalance of conflicting interests. Implies an

    equitable distribution of burdens and benefits.

    Justice is demonstrating fairness, equity,

    impartiality, righteous action, to some justice isabout conformity to truth to others, its aboutconformity to law.

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    Values - Perseverance

    Perseverance/Fortitude - steadfast determination

    to continue on despite adversity usually over a

    long period of time.

    Nothing in the world can take the place of

    perseverance. Talent will not; nothing is more

    common than unsuccessful men with talent.

    Education will not; the world is full of educated

    derelicts. Genius will not; unrewarded genius isalmost a proverb. Persistence and determination

    alone are omnipotent.

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    Values - Courage

    Courage is strength of mind, capable of

    conquering whatever threatens the attainment of

    the highest good.

    Courage is a perfect sensibility of the measure of

    danger and a mental willingness to endure it.

    Whenever you see a successful business,

    someone once made a courageous decision. -

    PeterDrucker

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    According to Ethical or Moral, Values,

    Principles or Standards

    Whose Values?

    y Personal

    y Family

    y Peers

    y Religious

    y Company

    y Community, Regional, National, International

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    According to Ethical or Moral, Values,

    Principles or Standards

    Learned Where?

    y Home

    y Schooly Church (or other place of worship)

    y Life Experience

    y Work Experience

    y

    Booksy News Media

    y Entertainment Media

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    Morals

    Moral is a system or set of beliefs or principles

    based on values, which constitute an individual or

    groups perception of human duty, and thereforewhich act as an influence or control over their

    behavior.

    Morals are typically concerned with behaviors that

    have potentially serious consequences or

    profound impacts. The word morals is derived

    from the Latin mores (character, custom or habit).

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    Morality

    The most important human endeavor is

    the striving for morality in our actions. Our

    inner balance and even our very existencedepend on it. Only morality in our actions

    can give beauty and dignity to life. - Albert

    Einstein.

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    Absolutism vs. Relativism

    Ethical Absolutism: What is right or wrong isconsistent in all places or circumstances. There are

    universally valid moral principles. ( only by obedience

    to universal moral norms does man find full confirmation

    of his personal uniqueness and the possibility ofauthentic moral growth.

    Ethical Relativism (also called Situational Ethics):

    What is right or wrong varies according to the

    individual/society/culture or set of circumstances. There

    are no universally valid moral principles.

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    Code of conduct

    Meaning

    Codes of conduct specify actions in the

    workplace and codes of ethics are

    general guides to decisions about those

    actions.

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    Self-Regulation ofBusiness Ethics

    Types of Codes ofEthics/Conduct

    y Compliance Oriented: Statement of business

    standards or practices.

    y Visionary: Statement of beliefs, core values,

    mission, principles (e.g. Johnson and JohnsonCredo) or corporate philosophy (e.g. the HP

    Way)

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    Types of Codes

    Forbes 500 Companies (237 respondents):

    Source: Patrick E. Murphy, Corporate Ethics Statements: Current Status and Future Prospects,Journal of Business Ethics 14: 727-740 (1995).

    Code of Ethics

    Values Statement

    Corporate Credo

    All Three Documents

    82%

    83%

    81%

    91%

    53%

    34%

    49 cos.

    Revised in 90s

    15.5%

    8.0%

    22.0%

    18.5%

    51.0%

    41.0%

    Date Introduced

    >20 yrs.< 5 yrs.

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    Self-Regulation ofBusiness

    Ethics

    Why have a Code ofEthics?

    y to define accepted/acceptable behaviors;

    y to promote high standards of practice;

    y to provide a benchmark for members to use

    for self evaluation;

    y

    to establish a framework for professionalbehavior and responsibilities;

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    Self-Regulation ofBusiness

    Ethics

    Why have a Code ofEthics?

    y as a vehicle for occupational identity &

    maturity;

    y to increase ethical sensitivity & judgement;

    y to enhance the sense of community among

    members, of belonging to a group withcommon values and a common mission;

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    Self-Regulation ofBusiness

    Ethics

    Why have a Code ofEthics?

    y to discourage corruption, fraud and other

    malfeasance

    y to enhance credibility with stakeholders

    y to provide a guidepost for addressing

    potential problems such as potentialconflicts of interest

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    Self-Regulation ofBusiness

    Ethics

    Some Elements of Best Codes

    y Clear, Coherent, Understandable Language

    y Involves sanctions and rewards

    y Is more about values than compliance

    y Involves Ownership (i.e. People from every

    level of the company should be involved inits development.

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    Self-Regulation ofBusiness

    Ethics

    Some Elements of Best Codes

    y Provides a set framework for making ethical

    decisions

    y Demonstrates respect for all employees as

    unique, valuable individuals

    y

    Supports each individual employee'sfreedom, growth, and development

    y Promotes a balanced life & respect for

    employee family concerns

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    Self-Regulation ofBusiness

    Ethics

    Some Elements of Best Codes

    y Promotes employee health & safety

    y Promotes tolerance & an atmosphere free of

    harassment

    y Promotes honesty

    y

    Promotes fairness?y Cultivates a positive attitude/outlook

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    Self-Regulation ofBusiness

    Ethics

    Some Elements of Best Codes

    y Promotes openness/transparency (no cover-

    ups)

    y Promotes accountability/personal

    responsibility

    y

    Promotes risk-taking, within limitsy Promotes excellence

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    Self-Regulation ofBusiness

    Ethics

    Some Elements of Best Codes

    y Promotes tolerance of errors & learning from

    same

    y Promotes unquestioned integrity

    y Promotes consistency

    y

    Promotes cooperation/collaborationy Promotes courage & persistence

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    Self-Regulation ofBusiness

    Ethics

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    Self-Regulation ofBusiness

    Ethics

    Some Implementation Methods

    y Training (Role-Playing) (including outside

    specialty firms, e.g. Baker Hughes signed a 3-year contract renewal and extension with LRN

    , The Legal Knowledge Company to provide

    online education, training and testing in ethics,

    legal and compliance issues to its global

    workforce through the LRN Legal Compliance

    and Ethics Center)

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    Self-Regulation ofBusiness

    Ethics

    Some Implementation Methods

    y Translation (e.g. Merck & Co.s code has

    been translated into 22 languages)

    y Distribution (Pamphlets, On-Line, etc.)

    y Annual Report

    y

    Ethics Officer/Department

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    Self-Regulation ofBusiness Ethics

    Set your expectations high; find

    men and women whose

    integrity and values yourespect; get their agreement on

    a course of action; and give

    them your ultimate trust.

    By John Fellows Akers

    Chairman of IBM

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    Managerial Ethics

    This include the examine of ethical

    dimensions of managerial decisions.

    The decisions make by the managers

    get affected in terms of the result as well

    as the process.

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    Factors that affects employee ethics

    This topic includes the following

    characteristics-

    1. Stage of moral development

    2. Individual characteristics

    3. Structural variables

    4. Organizations culture

    5. Issue intensity

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    Moderators

    Issue intensityIndividualcharacteristics

    Ethical/UnethicalBehavior

    Stage of

    Moral

    Development

    Structural

    Variables

    Organizational

    Culture

    Ethical

    Dilemma

    Fig :Managerial Ethics

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    Ethics in international context

    Important in foreign culture to recognize

    the various social, cultural and political-

    legal influences.

    The goal must include the global

    economy.

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    Issue Intensity

    Proximity to

    Victim (s)

    Greatness of harm

    ConcentrationOfEffect

    Immediacy ofConsequences

    Probability of Harm

    Consensus of

    wrong

    How much agreement

    is there that this action

    is wrong?

    How close are the

    potential victims

    How concentrated is

    the effect of the action

    on the victim (s) ?

    How many people

    will be harmed?

    Will harm be felt

    immediately ?

    How likely is it that this

    action will cause harm ?

    Fig : Determinants of

    issue intensity

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    How to improve ethical behavior?

    (cont..)

    4. Provide ethical training.

    5. Conduct social audits.

    6. Provide support to individuals facing

    ethical dilemmas.

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    Bibliography

    Books referred

    Cherunilam Francis/ Business Environment/

    Himalaya Publishing House/ Eighteenth

    Edition.

    Coulter Mary & Robbins Stephen.P/

    Management/ Prentice Hall of India Pvt Ltd/

    Ninth Edition.

    Ghosh Biswanath/ Ethics in management &

    Indian Ethos

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    Bibliography (cont.)

    ICFAI/ Business Ethics & Corporate

    Governance.

    PoirierDean.R/ Business Ethics &

    Professional Responsibility.

    Link : [email protected]

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    Thank You


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