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Hi-tech way to treat pain BUSINESS The Argus, Tuesday, July 15, 2008 theargus.co.uk/business 7 WIN A PAIR OF ODEON CINEMA TICKETS! BY EMAIL: send your review to: [email protected] SEEN A MOVIE? Give us your view! for all your Sussex offers theargus.co.uk/offers REVOLUTIONARY: Mick Coyne, left, and Richard Cumbers who have launched the Pain Genie Midnight PR in the limelight A PR firm has been singled out for praise by the industry’s top trade magazine. Brighton-based Midnight Communications was named the fastest growing tech PR agency in the country by PR Week and is now ranked as No 27 in the UK. It was the first consultancy in Britain to specialise in digital media when it was established 13 years ago. It is now one of the largest independent PR consultancies south of London, recently handling the London International Music Show, Grand Designs Live and Vividas. New business competition THE deadline to enter an awards scheme has been extended. People wanting to take part in the Startups Awards now have until July 25. Organised by www.startups.co.uk, the awards have 16 categories including Innovative Business of the Year, Retailer of the Year, Young Entre- preneur of the Year, Female Entrepreneur of the Year, Green Business of the Year, Silver Fox Award and Social Enterprise of the Year. The winners will compete to be named Startups Business of the Year and win a top prize of £5,000. Visit www.startupsawards.co.uk. IT LOOKS like the kind of thing Bones would use to treat Captain Kirk – and that’s not a million light years from the truth. The Pain Genie is more Soviet than Star Trek, however, as it is based on technology invented by Russian scientists to help cosmo- nauts during the Cold War. The result of this multimillion- pound research was Scenar (Self Controlled Energo Neuro Adap- tive Regulation), a revolutionary way to treat pain without using drugs. It uses complex patented soft- ware that initiates a process called biofeedback between the point of pain and the brain. Now a West Sussex company has incorporated the technology into a hand-held device no bigger than a TV remote control and powered by a standard battery. The people behind Pain Genie, based in Worthing, claim that almost anyone can use it any- where to bring near-instant, drug-free pain relief to injuries, aches or stiffness. Former IT specialist Richard Cumbers is the driving force behind the product. He was brought up in the Middle East, where they are much more aware of holistic remedies such as acupuncture to treat pain. He found out about Scenar about ten years ago but didn’t believe it could work until he tried it him- self. Mr Cumbers said: “I met up with a Russian doctor who had the device. I had had a pain in my knee for about 18 months which was stopping me playing tennis. “I had a three-and-a-half minute treatment and walked out feeling great. Later on I felt a bit of pain again so was unsure but I about two weeks later I was invited for a game of tennis. “It was only when I was in the bath after the game I realised I hadn’t felt any pain. It was a bit of a eureka moment.” Mr Cumbers teamed up with Mick Coyne after their daughters met at school. Mr Coyne was convinced to go into business after he was treated for an old shoulder injury. Together they set up Pain Genie, the only British business licensed to distributed the Scenar technology. For further details, go to www.paingenie.net. [email protected] Hand-held device a drug-free remedy by SAM THOMSON ‘Almost anyone can use it anywhere to bring near-instant pain relief’ www.businessinbrighton.org.uk We mean business in Brighton & Hove BRIGHTON & HOVE BUSINESS SUPPORT We want every business in Brighton & Hove to prosper. To achieve this we have an unbeatable membership package starting at £99+VAT pa, so call us today on 01273 719 097 or visit our website to find out more... DESIGN: BRAND GROUP The summer of business love… Friends of the Chamber Summer Social 7th Aug, 2.00pm - 5.00pm, Roedean School, Brighton A fantastic venue for a summery afternoon of cream tea and croquet, Pimms and partnerships. Enjoy informal networking with people from a wide range of business support organisations from across the region. Make new contacts and build relationships whilst enjoying a fantastic view of Brighton’s coastline. Cost : £15 July Inspirational Breakfast 25th July, 7.45am - 9.30am, Carluccio’s, Jubilee Street Come and listen to PR guru and ‘Dr Lurve’ of the airways Ambrose Harcourt of AH PR. Hear how this innovative public relations consultancy established an impressive list of local and national clients since its beginnings in 1997 and how, alongside this,Ambrose has also become one of the top radio personalities and voices of entertainment in Sussex and the South East of England. Cost : £10 for members and £20 for guests For more info on all our events (and to book) see our website... It’s a simple and effective way to help increase your sales. By offering other members an incentive, you’re much more likely to get their business back.
