(c) copyright 2011, Michael Hugos [c4si] 1 IBM Impact 2011 – Las Vegas

Business in the Cloud: Social Media and Business Agility

Impact 2011

Michael Hugos

(c) copyright 2011, Michael Hugos [c4si] 2 IBM Impact 2011 – Las Vegas

What I Saw One Day

Ad on delivery van said:“Friend us on our Facebook page at Super-Duper Mattress Warehouse” **

How goofy… Why would I ever do that? They’ll post mattress ads on my wall – my friends will think I’m a dork.

** NOTE: Not their real name

(c) copyright 2011, Michael Hugos [c4si] 3 IBM Impact 2011 – Las Vegas

A Small Shift Makes it Work

Super-Duper

Chicago

Super-Duper

New York

Super-Duper Los

Angeles

Customer

Company

Customer

Company

Customer

Company

Customer

Company

Customer

Company

Supplier ‘C’

Supplier ‘B’

Supplier ‘A’

Company friends = Supply Chain/Value Chain communications

(c) copyright 2011, Michael Hugos [c4si] 4 IBM Impact 2011 – Las Vegas

Systems Integration & Data Security

Super-Duper’s Data Center

Social media apps have well defined APIs

Use SOA to integrate with company systems

Implement appropriate data security measures

Leverage strengths of social media to create new systems as needed - AGILE

(c) copyright 2011, Michael Hugos [c4si] 5 IBM Impact 2011 – Las Vegas

Connections to the Wide World

Consumer IT is the permeable membrane enabling the “outside-in” organization to continuously respond to an ever changing world

Super-Duper Mattress

(c) copyright 2011, Michael Hugos [c4si] 6 IBM Impact 2011 – Las Vegas

The New Normal

“I’m all for progress. It’s change I don’t like.”Mark Twain

Yet consumer IT is indeed changing everything.

Try it – you’ll like it…

Think big; start small; deliver quickly!

Business agility to thrive in our real-time world.

(c) copyright 2011, Michael Hugos [c4si] 7 IBM Impact 2011 – Las Vegas

Learn More

Business in the Cloud: What Every Business Needs to Know About Cloud Computing, John Wiley & Sons publisher, 2011

Presentation excerpted from my newest book:

Join the conversation on my blog at CIO.com: Doing Business in Real Time

Reach me at: www.MichaelHugos.com