Business Information sessionProgram Recap – Complete ReportTyler Wagner & Riana Alexandrou

Carthage B

usiness Program

• Our Mission– The mission of the Department of Business Administration is, to create a learning

environment that prepares our graduates to be successful in a variety of business specialties by having:

• Current skills and knowledge that make them desirable to a variety of organizations.

• Enduring analytical, communication, and critical thinking skills to be life-long learners, advance in their careers, and contribute to the global community.

• Our Vision– By utilizing our unique mix of faculty members, we will be recognized as a regional

center of excellence for developing the best prepared business students in the Midwest.

Carthage Business Program

Executive O

verview

Overview

The Business Information Session was created to inform students and parents about the business program and all the opportunities available at Carthage College including:

The advantages of smaller class sizes Benefiting from experienced faculty members Learning about Accounting, Finance, Management and

Marketing degrees January-Term and study abroad opportunities in business Student organizations and internships Life after college

A total of 8 students and 5 faculty members presented at the event A total of 25 students and accompanying parents attended the event Overall Objective: Promote Carthage College’s business program

Schedule of Events

Services Provided by Account Executives

Contacted and confirmed student presenters for various business-related topics

Established and maintained communication with Admissions Office, project team members, and clientele

Acquired the necessary equipment for both CSU and TWC locations

Setup rehearsal time for student presenters and provided constructive feedback for improvements

Helped develop the order of presentations and related content Created a task table addressing what needed to be done and

the responsible person expected to fulfill the specific duty Created detailed schedule of presenters for both sessions Secured a photographer and media coverage for the event Provided timekeepers at each location to ensure the event ran

smoothly Staffed the event in both locations

Results – Positive Feedback and High Conversion Rate

Last year, 25 students attended the event 17 enrolled 66% conversion rate

Expect similar or better results this yearSatisfactory acknowledgements from parents and students

“I’ve never went on a college visit where the students were this involved”

“The students had great stage presence and presentation skills that they would love for their kids to have”

Media coverage by The Current

Business Information Session and Presentations

Business Inform

ation Presentations

Student Presenter

Student and Faculty Presenters attending the event:

Account Executives

Notes:

Just before the presentations, Tom Groleau gave a 15 minute introduction/welcome speech to the parents and high school students

There was time for a 10 min Q&A after the faculty presented High school students separated from parents after

welcoming introduction Students and Faculty presented in both CSU and TWC Credit to The Current

Writer: Megan Odhiambo Photographer: Claire Isai

John Morton discussing Student Life at Carthage College

Tyler WagnerClass of 2015Double Major in Marketing and ManagementVelocity Consulting

Riana AlexandrouClass of 2016Double Major in Marketing and ManagementVelocity Consulting

Account Executives picture after the event

Welcom

ing packet

* Note – Welcoming Packet Included:• Name card for student• Itinerary for Schedule of Events• Background Information on Business Programs

Business Information Welcoming

Packets

Name Cards for each

Individual Student

Check-in Table for

CSU

Support M

aterials The Current Article

The Current Article was only available through the Internet

Division of Business Student Organizations

Carthage Accounting Association

Business Honors Society

Volunteer Income Tax Assistant (VITA)

Pi Sigma Epsilon

Enactus

Financial/Investment Club

Velocity Consulting

Division of Business Student Opportunities

Smeds Executive Internship Program

J-Term

A.W. Clausen Center for World Business

Chapman Executive-in-Residence Program

Business and Professional Coalition

Field Placements and Internships

Marketing M

aterials & S

upportBusiness Information PostcardPresentation Support

Helped craft presentation notes and slides for the following: Professors Student presenters Template for all to use in order to keep continuity

Conclusion

Letter of Recommendation Recommendations/Concerns

In the future, have the presenters sit in the order they are to speak in to ease the flow of the event

Encourage the visiting students to engage themselves and ask more questions

Provide a pen and paper in welcoming packets so that parents or students can take notes during the presentations

Include a map of the college campus that one can refer to when on tours after the event

Since the lapel microphones are sensitive it may be a good idea to lower the overall volume and instead have the presenters speak louder

Conduct rehearsals in the same location as the event in order to make student presenters feel more comfortable in the larger auditorium

Observations

All of the parents were very impressed at the level of professionalism and involvement portrayed from student presenters

Many of the students were interested in J-Term trips, internships, as well as study abroad opportunities.

Most of the parents were impressed with the level of involvement from professors with the students inside and outside of the classroom

Overall, given all positive comments and high conversion rate in the past, the event should be viewed as a complete success for Carthage College.