SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
THE DESIGN SCHOOL
FOUNDATION IN NATURAL BUILD ENVIRONMENT
GROUP MEMBERS: NAIM (Leaders) (0319698)
YONG SING YEW (0318766)
TAN KAH JUN (0320119)
NG HONG BIN (0319735)
INTRODUCTION TO BUSINESS (BUS30104)
LECTURER: CHANG JAU HO
SUBMISSION DATE: 30th January 2015
Page | 1
Table ContentNO. Title Page1 Executive Summary 32 Objectives 43 Target Market 5-74 Competition Analysis 85 Product and Packaging 9-106 Pricing 117 Promotion 128 Sponsors 139 Distribution 1410 Green Measures 1511 Human Resource Planning 16-1712 Evaluation of Result 1813 Appendix 19
Page | 2
Executive summaryIn light of our late philanthropy deals for our business subject, we did
surely figured out how to surpass our target benefit and gifts, which added up to
Rm2050.00. Along the approach to really understanding this well-deserved
cash, our four man group had seen the good and bad times of running our own
particular business, keeping up toward oneself venture. Remembering that these
highs and lows started from energized proposals, it was indefinably fulfilling
seeing them through and develop into undeniable potential outcomes and in the
end results.
The acknowledgment that this task was not pretty much hitting the
financial target as it was progressively obvious as we reinforced as a group to
lead one another through every last test as they displayed themselves. From
customer's feedback with respect to product quality to empty of vitality out of
full-day deals, we generally pushed on. Adapting consistently and gradually
however clearly getting a handle on the abilities of our individual obligations
was a smart procedure. Unquestionably there were times when we about
separated in a temper because of depletion and disappointment. Yet we figured
out how to stay comprehension and treat one another sensibly. The result was a
splendid business, built from nothing. Also it is a splendid kinship.
Page | 3
ObjectivesDonation to Rumah Orang Tua Chong Keng Seong
Details of chosen charity organization:
Chosen charity organization: Rumah Orang Tua Chong Keng Seong
Address: No. 80A, Jln Bukit Mertajam Off Jln Kapar, 41400 Klang, Selangor Darul
Ehsan.
Contact No. : 03-33441028
The reason that we choose Rumah Orang Tua Chong Keng Seong as our target charity
organization is they need money to improve facilities to improve the old folks’ life. We feel
sympathetic so we decide to help and give them better life.
Quantifiable objectives
Target donation amount: RM2500.00 and above
Target sales profit: RM2500.00 and above
Target sales units: 25 clothes
20 to 30 persons per day for renting PS3 games
The Old Folk’s Home Our donation box
Youtube link: http://youtu.be/MorPNowIncw
Page | 4
Target Market
Customers and Their Backgrounds
Our primary customers would be the male students of Taylor's University Lakeside
Campus. We aim the students of Taylor’s University is simply due to the fact that most of the
male students now like to watch football and also play FIFA, thus making them willing to
pay for the services or product that we are selling. Being teenage boys that we are, we
constantly keep ourselves active by doing all sort of things but when they can’t find anything
to do, we offer than games to entertain them. By giving them is enticing games to entertain
them, this causes them to come back every day and also makes them don’t want to leave the
Play Station alone.
Our secondary customers would be the female students of Taylor’s University. The
advantage of aiming the girls in Taylor’s University is because firstly there are more and
more female students every year and we chose to sell fashionable clothes to them as they are
not only many girl in Taylor’s University, it is also because the girls in Taylor’s University
really focus on their fashion and takes fashion rather seriously. This is why we chose the
women’s apparel to sell and we make sure that the clothing that we are selling are both
fashionable and also trending during that season.
Our tertiary customers would be friends and family. This customer base would be
easier convinced and persuaded into buying our product and also paying for our gaming
services. As they are our friends and family, we would be able to present our products and
offer our services easily without much marketing tactics. Especially our family members, this
is because they will be more than willing to support our endeavours.
Page | 5
Customers’ Wants and Needs
Our primary customer primarily just wants the entertainment that we can offer them.
Our target groups are mostly bored and is willing to pay to get some entertainment from
anywhere. Because of their boredom, they are willing to spend a large sum of money to get
entertain till their next class starts. In addition, by raising the stakes and making the game
more interesting by betting with the customer that the winner does not have to pay but the
loser pays for both, we enticed them to play longer and pay more also.
Our secondary customer primarily just wants the product that we sell. Our target
groups mostly are “fashionista“that get caught off easily by beautiful trendy clothes. We sell
everything very cheap that why the girls in campus comes to buy our clothes. In addition, we
also gave promotions such as 1 item is RM 32 and 2 items is Rm60, this would make them
want to buy 2 clothes as it seems more worth it.
Our tertiary customer primarily just wants to support us. But some of them really
want what we have to offer because of the great quality of our product and also the
entertainment that we provide in the games that we offer. Mostly the majority of them really
just want to support and care for us. With this, we could take advantage of that mentality and
present our products to them from a different angle. Regardless of our approach most of them
feels a huge obligation to help out by supporting us and buy our product and also play the
games that we offer.
Page | 6
Customers’ Spending Power
Our primary and secondary customers' spending power is highly dependent on their
parent's income bracket. But base on an informal oral survey that we have done with our
friends, they are willing to spend about RM5 being the lowest and Rm15 being the maximum
amount of money spent purely on the games that we provide. And for our secondary
customers, they are willing to spend about Rm30 to RM60 for just the women’s apparel that
we sold.
Our tertiary customers' spending power does not rely on the person’s income, but depends on
the strength of the relationship between both them and us. The closer the ties of the
customer’s bond with us, the higher the chances of the customer spending more money to
support our endeavours.
Page | 7
Competition analysis
Analysis of our 2 main competitors which are Poh Weng Chuan’s stall and Lim Joe Onn’s stall.
Comparative Information
Poh Weng Chuan’s stall
Lim Joe Onn’s stall Conclusion to improve our business
Products Le’ Mood Shirts Horoscope Badges Provides services and sells products which are favoured by people.
Price 1 for RM132 for RM20
1 for RM5Full set (12) for RM 40
Gives promotion and sells product at a reasonable price.
Strength Made their shirts themselves which can save cost.
Most of the group members are good at communication skills which help them earn lots of donation from others.
Went to several places such as Sunway Pyramid, Taylors, Inti and Sunway colleges to sell their badges.
Most of the group members are good at communication and promoting skills and talkative.
Communication and promoting skills are essential when selling products.
Visits several places instead of staying at Taylor’s University to sell products in order to make money.
Vulnerabilities It’s hard to sell their shirts as people rather buy better quality shirts than homemade shirts.
The cost price of the badges is very high.
Sells products which are good quality and make sure the cost price is as low as possible.
Page | 8
The products of Joe Onn’s group The products of Weng Chuan’s group
Product and Packaging
Product
We have two products to sell. We provided gaming services and also sold women’s apparels.
We chose this two product to sell is because we did not want our aim to be only guys, that’s
why we chose women’s apparels to sell.
Page | 9
Women’s apparel (priced RM32 per item) –
We sold vibrant and pastel colours women’s apparels such as
dresses, shorts, shirts and tops. The advantages of sell women’s
apparel is that Taylor’s University is swarming with girls. We
didn’t made this our main product because apparently the guys in
Taylor’s are more.
Packaging
The product that we sold mainly does not need a packaging because we sold gaming services more.
The only thing we need to package is the clothes we sold. So we only need plastic bag for the clothes
that sold to customer.
Youtube Link: http://youtu.be/kKlLP3x6ijI
Pricing
Page | 10
PS3 Games (priced Rm4 per person) –
We provided PS3 gaming services to the people, we provided
games like Injustice, Fifa14, Naruto Shippuden and many other
game selections. The benefits of this is that we did not have use
any cost as the PS3, games and the television is brought by us.
Products
(a) The unit selling price of our products are as follows: Clothes RM32/piece, PS3 RM3/One game per person for first day. The following days was RM4/One game per person. The selling price of clothes is approximately two times the cost price.
(b) The cost price of our products are as follows: Clothes RM15/piece. For PS3 it is belong to our leader Naim so there is no any cost price.
Pricing is determined based on the below:
In this table the item clothes refer to the clothes we sold during the Charity Event and few pieces were order by customers through Instagram.
As on the table, the cost price of clothes is RM 15. The selling price of it is RM 32 which is two times of the cost price, so we are able to earn RM 17 from each cloth that are sold. For PS3 the selling price of first day was RM3 one game per person and for following days we raise the selling price to RM4 one game per person.
(c) For clothes it were not that popular and attractive, but for PS3 it were very popular and attractive especially the FIFA game. So we raise the price from RM 3 one game per person to RM 4 one game per person.
(d) Since it was not that easy to sell the clothes so we more focus on the PS3 this is also why we raise the price start from Day 2. So that we can earn our profit faster. For clothes we also ask around our family members and friends to buy it so it can sold out faster.
Promotion
Page | 11
Products Clothes PS3 (1st Day) PS3 (Following Days)
S.Price RM 32 3 4Units 15 12 59Rev RM 480 RM 36 RM 236
Products Clothes PS3 (1st Day) PS3 (Following Days)C.Price RM 15 0 0Units 15 12 59Rev RM 225 0 0
Marketing Message
Our marketing message is ‘Show Your Love to Old Folks’. We use it as our marketing
message because our target charity organization is Rumah Orang Tua Chong Keng Seong.
We show our love and sympathy to the old folks by donating money to improve the facilities
of the old folks’ home and give them better life. We hope that this message can influence
others to donate money to help the unfortunate old folks.
Main tools for Promotion
Instagram and attractive poster.
Reasons of choosing promotion tools
One of our promotion main tools is Instagram. We use it because our targeted customers
which are teenagers often use Instagram. It is famous among teenagers. Besides, Instagram is
an online mobile photo-sharing, video-sharing and social networking service that enables its
users to take pictures and videos, and share them on different of social networking
applications such as Facebook, Twitter, and many more so there will be more people attracted
by our products. In addition, we put our product images and also some information such as
pricing in our poster to develop messages to the customers. We also use vibrant and pastel
colours in our poster to draw customers’ attention. Furthermore, we paste our poster on the
wall so many people will be attracted by it and start to visit our stall when they pass by.
You tube link:
Youtube Link: http://youtu.be/iaRHOAmApUM
Sponsors
Page | 12
In this Final Assignment before the sales week we approached a few clothing stores and some
of our family members for any form of sponsorship that they can offer but we only obtained
sponsorship from one clothing stores which was an online clothing store by the name of
MoonbeamClosets8. Reason for us asking for sponsorship is so that we can reach our target
sooner and reduce our cost.
During the sales week, we did accept any amount of donations in the form of cash, which
went directly to the donations to the charity.
The Parties that donated:-
i. Taylor’s University Campus Students
ii. Friends
iii. Family members
The total amount of donations that we had received from the parties listed above donated:
RM296.60 (Donation Box) RM1250.00 (Family)
DistributionFor the clothes we get it from the supplier before the Charity Drive Event started and
bring it to the Charity Drive Event everyday by Tan Kah Jun our group member with his own
Page | 13
car. As for the PS3 and the TV since it is our group leader Naim’s, so he also bring it to the
Charity Drive Event everyday by his own car.
To distribute our product we placed our PS3 and the TV on an attractive placement at
our stall so that more people can saw it and come and play. For the clothes we hang on the
rack with cloth hanger and place it beside our stall’s table so that people who walk pass can
easily saw it and choose the clothes they want on the rack.
We can delivery our products to customers very quickly especially the PS3 they can
directly play at our stall. For clothes we can also directly give the product to customers if they
buy on spot. So we had totally sold 15 pieces of cloth and approximately 70 customers came
and play the PS3. For our donation box we approximately get RM 60 per day.
Customers can also find our clothes through Instagram and send a message to our
WhatsApp what cloth they want to buy. So we can sold out the clothes faster.
Green MeasuresAs all the products are electronics and clothes, relatively no environmental waste is
produced. With the exception of the use of electricity to run our "PlayStation 3" gaming
Page | 14
This is how we place the clothes rack beside our stall.
This is the placement of our PS3 and TV.
booth. Everything else is environmentally-friendly. As the clothing product being sold in a
plastic paper, we create very few wastage; plastic paper could be recycled or decomposed,
and the hangers could be reused.
As the majority of distribution is done on foot throughout campus, the carbon
footprint is low.
Although electricity is used on high demand to run our PlayStation 3, we do not
produce any environmental waste that can cause harmful effect to the society. This, by
extension greatly increases the environmentally-friendly business.
Human Resource PlanningTeam organizational and job delegation chart:
Page | 15Director(Naim)
Documentation and Report
(Naim)(Ng Hong bin)
(Tyler)(Sing yew)
Accounting and Finance(Sing yew)
Sales(Ng Hong Bin)
(Naim)(Sing yew)
(Tyler)
Production(Naim)(Tyler)
As the weeks advanced paving the way to business deals week, our team split necessary roles amongst ourselves, which included:
i. Director
Led by Naim, a clear direction and path to achieving our objectives was readily devised, for both planned and impromptu situations.
ii. Sales
Kept constantly active, Naim, Tyler, and Hong Bin cooperated and worked together at the booth to sell our products. A mixture of promoting strategies, for example thought-out promoting scripts and versatile deals at all aspects of grounds.
iii. Production Team
There were not a lot to accomplish for us as Naim simply needed to bring his Television, PlayStation, Games and extension plug and as for Tyler, he needed to gather the garments from his friend.
iv. Accounting and Finance Team
Handled by Sing Yew as he is good with arithmetic and calculations, this made it easier for us sales team to manage the number of people utilizing our products and also managing the amount of targeted profit, both needed daily. Fundamental receipting and fiscal issues were likewise generally taken care of by Sing Yew,
v. Documentation and Report Team
All photographs, features, and non-record related realities recorded by Naim, Ng Hong Bin and Sing Yew. Also writers of the final business report. Conclusion, exhaustive cooperation was clear through equivalent job assignment and helping out each other regardless of designated departments.
Page | 16
Left to right: Tyler selling the clothes to the customers, the PlayStation and games being prepared at Naim’s home, Customers utilizing the games, Sing yew preparing the donation box, Ng Hong Bin displaying the clothes to attract more customers, the two top played games in our booth which are the FIFA 14 and INJUSTICE.
Evaluation of ResultAs the end of this assignment, the results are shown on the following Income Statement:
Income Statement of Charity Drive Event
Revenue
Sales RM 752.00
Less: Cost of Goods Sold RM 225.00
Gross Profit RM 527.00
Add: Donation (Donation Box) RM 302.60
Donation (Family) RM 1250.00
Page | 17
Adjusted Gross Profit RM 2079.60
Less: Operating Expenses
Stationery (receipt book, poster, etc.) RM 29.60
Net Profit RM 2050.00
From the figure of Net Profit we had already did really well although we didn’t reach
the target or RM 2500. The thing that we did wrong was at first we were planning to sell food
and beverage but one of our group member get sick before the submission of the vaccine
injection so we changed our product to clothes. Luckily the things that we did right was doing
the ps3 game service because we earn really much from there and it didn’t cost any price.
If we have a chance to repeat this Charity Event again, we will take the vaccine
injection early but not at the last minute so that we can sell foods and beverages. It is because
we think that selling foods can earn more and faster than selling clothes. Although things go
unexpectedly but it’s still a good experience and we did get a total amount of RM 2050 profit.
Youtube Link: https://www.youtube.com/watch?v=SZO5m_u-D2E&feature=youtu.be
Appendix
The donation receipt given by Rumah Orang Tua C.K.S
Page | 18
The receipt that we gave customers.
We had used totally 2 and a half receipt books.
Page | 19
