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Dan Dal Degan VP, Marketing Cloud @Triple_Deee In/dan-dal-degan /dan.dal.degan [email protected] Business is Social
Dan Dal DeganVP, Marketing Cloud
@Triple_Deee
In/dan-dal-degan
/dan.dal.degan
Business is Social
Social Media Has Changed Marketing Forever
Engaging
Transparent
Targeted
Real Time
Unsolicited
One to many
Untargeted
Static
The Largest Shift in 60 Years
Old Way New Way
Global Leader in Enterprise Cloud Computing
$3 Billion Revenue (expected FY13)
37% Annual Growth
56 Billion Transactions per quarter
#1 World’s Most Innovative Company (Forbes)
#1 Enterprise Cloud Computing (IDC)
#1 Cloud CRM (Gartner)
Industry LeaderGrowth/Revenue Leader
Salesforce Foundation
16,000 non-profit organizations
350,000+ hours service
$40 million+ grants
ShareTheModel.org
timeequityproduct1%
The Computing Revolution
1960sMainframeComputing
1970sMini
Computing
1980sClient Server
Computing1990sCloud
Computing
2000sMobile
Computing
2010sSocial
Revolution
x 10x 100x 1,000x 10,000x 100,000x
Sources: Comscore, Morgan Stanley, Facebook, Twitter, YouTube, LinkedIn, Wikipedia
Social users4.5 Billion
The Social Revolution
The Touch Revolution
The Local Revolution
Geo-aware Devices
Locate Your Customers
Integrated with Apps
The Cloud Revolution
$111 billion industry in 2012
18% YOY Growth
Salesforce.com: #1 Cloud Vendor
The Customer Revolution
Social Touch Local Cloud
Are You a Customer Company?
Your Customers, Employees, and Partners Are Connected
Are You Connected to Your Customers in a New Way?
Become A Customer Company:Connect With Your Customers in a Whole New Way
Local
Cloud
TouchSocial
8 Questions To Become a Customer Company:
How do you sell as a team?
How do you service customers everywhere?
How do you create communities?
How do you connect your partners?
How do you connect your products?
How do you deliver apps everywhere?
How do you listen to every customer?
How do you engage on every channel?
5
6
3
4
7
8
1
2
1. How do You Listen to Every Customer?
Build a Social Media Command Center
Engage Your Customers
94% Improved Brand Monitoring with the Marketing Cloud
2. How Do You Engage On Every Channel?
Manage Every Interaction on a Single Platform
Deliver a Seamless Customer Experience
37% Improved Campaign Effectiveness with Salesforce Marketing Cloud
4. How Do You Service Customers Everywhere?
Solve Problems in Real-time
Leverage Experts in Your Company
37% Improved Customer Satisfaction with Service Cloud
7. How Do You Connect Every Product?
3.5 Billion Networked Products by 2015 (IDC)
1.7 Billion Networked PCs
8. How Do You Deliver Apps Everywhere?
Engage Customers Everywhere
Recognize Location
Connect to Social Networks
Success Across All Major Metrics
Source: Radian6 Customer Relationship Survey conducted December 2011, by an independent third-party, MarketTools Inc., on 800+ customers randomly selected.
Improved Brand Marketing
+94%
Improved Competitive Intelligence
+84%+64%Improved
Product R&D+59%
Increased Marketing Campaign
EffectivenessIncreased
Social Sales
+44%Decreased Customer
Service Costs
+42%
http://www.youtube.com/watch?feature=player_embedded&v=BwaZwm2dTCA
Dan Dal DeganVP, Marketing CloudCentral U.S.
@Triple_Deee
In/dan-dal-degan
/dan.dal.degan
