What We’ll be covering

• What is social media.• Who’s using it.• Where are they online.• How are people using social media.• What it all means for business.

It is a revolution

• The internet and World Wide Web were the biggest revolution since the industrial revolution.

• Social media has revolutionized communications in less than a decade.

The Social Media Revolution

Worth repeating

• Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…

• Facebook added over 200 million users in less than a year and now has more than 500 million

• iPhone applications hit 1 billion in 9 months.

Source: www.socialnomics.com

What is social media

Wikipedia says: Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.

Social media enables people to share opinions, insights and experiences on the web using tools to connect, interact and maintain and

develop relationships.

What is social media

What is social media

I want to connect with people to share my knowledge and experiences.

What it isn’t

• It isn’t telling people what to do, what they should think about you, what to buy.

• Outbound marketing is out. Inbound marketing is in.

We are social

Social media thrives because we are social beings, that we want to be included and we want to know that our opinions are valued.

We are social

• People share with their friends and family. • They make new friends based on shared

interests and values.• They share insights and opinions.

People like to share

and they expect you to LISTEN.

• Don’t wonder if they’re talking about. Know that they are.

• Smart businesses are using social media to ask what their customers want and then giving it to them.

• It’s a global focus group.

It’s about relationships.

YOU are the best advocate, salesperson and champion of your business or organization.

Here’s how it used to be

Here’s how it is today

Who’s using it.

• Canadians visited Facebook 840 million times in July.

• 54% of users have income over $50,000.

• 77% have at least some college education.

• 52% are between 35 - 64. Source: www.google.com/adplanner

• 50 million Tweets per day.

• 145 million users Worldwide.

• Canadians visited Twitter 28 million times in July.

• 50% have an income over $50,000.

• 81% between the age of 35-64.

Source: www.google.com/adplannerSource Marketing Profs Research Spotlight Twitter 2010

• 220 million Canadians went to YouTube in July.

• 1.8 billion in the U.S.

• 50% watching videos on YouTube are 35 – 64.

• 50% have an income more than $50,000.

Social media users not only have

Influence

they have

buying power.

If you’re not there, you’re missing out.

What does it mean for your Business?

What kind of users are there?

• Watching

• Sharing

• Commenting

• Producing

• Advocates/Brand Ambassadors

Watching – visit, listen, read, watch

Sharing – update status, forward links

Commenting – rate products, ‘like’, retweet, comment

Producer – blogs, videos, creates content

Advocate/Brand Ambassador – answer questions, defend your brand, love your products as much as you do

1% - Advocates/Brand Ambassadors

9% - Producers

90% - Watching, Sharing, Commenting

How many are doing what?

How do people use it

• Self-expression• Discover• Control• Connection• Entertainment

• pss22

Who’s using social mediaWhy they’re using itHow they’re using it

What about business?

Customer Service 

Listen and respond to conversations before problems escalate and or to activate

"advocates."

Adult Home of "Lincoln's Little Correspndent”

Mobile is the future

1 in 4 Americans have a smart phone.

So what about Mobile? •

In January 2010 - 30% of smartphone users accessed social networks via mobile browsers — this was up from 22.5% in 2009.

• Total social networking access via mobile browsers on all mobile phones rose to 11.1% — this was up from 6.5% in 2009.

• Twitter usage via mobile browsers was up 347% while Facebook mobile browser usage was up 112%.

•Mobile phones are used as social connectors - 91% of mobile users go online to socialize. People are using their mobile phones "at the moment" to connect with others.

Social media are the tools.Real time is the mindset.

What you need to succeed

• Be willing share knowledge• Work in real time• Listen to your customers• Be accessible• Be passionate about what you do

Under pressure

• The economy is still uncertain.• More and more people are opting to sell

privately.• Increased pressure to change MLS regulations.

You are an expert in your neighbourhood.Show it off!

Relevant content is critical

Turn information into relevant content.

Tell a story

Turn knowledge into passion.

Use you connections

• Draw on the expertise of people you work with.

• Use guest bloggers. • Take a video of a home inspection.

Share

Give people a reason to hire you!

Janice Arnoldijanice@arnoldimcpherson.comtwitter.com/janicearnoldica.linkedin.com/in/janicearnoldi