B2B LEAD GENERATION

By Prateek Birla

Lead Generation• Here is a quick overview of some of the highly effective

strategies you can use to generate many more qualified leads and clients for your business. They are all simple and cost effective to implement once you know what to do and how to do it.

Strategies• Directly engage with leads• Market through LinkedIn• Identify leads on Twitter with Followerwonk• Digital Marketing (Forum, Reviews, Business

Listing,)• Search Engine Optimisation

• Improving Landing Page

Across the internet approximately 60–90% of landing page visitors bounce(leave the site without visiting any other pages), and of those who leave, roughly 98% will never return. Despite this, 68% of B2B businesses use landing pages to generate new sales leads.

• Infographic

One of the best ways to share information is through infographics. Remember, sharing information is a great way to generate leads. People want to do business with experts.

• Thank You Call to ActionDo you have a newsletter or digital downloads that people subscribe to? Set up a thank you page with a call to action. A lot of people have the thank you page but that’s it. This is a great place to get prospects to get more involved with your company.