Date post: | 19-Jul-2015 |
Category: |
Education |
Upload: | asgar-hussain-inamdar |
View: | 976 times |
Download: | 6 times |
Prepared by- Asgar Hussain Inamdar
ITC HotelsITC Hotels is India's second largest hotel chain with over 100 hotels. Based in the Hotels Division Headquarters at the ITC Green Centre in Gurgaon, New Delhi, ITC Hotels is also the exclusive franchisee of The Luxury Collection brand of Starwood Hotel and Resorts in India. It is part of the ITC Limited (formerly India Tobacco Company) group of companies. ITC Hotels is regularly voted amongst the best employers in Asia in the hospitality sector.
Key Resources
1.Human Resources
2.Infrastructure
3.Capital
4.Utilities
5.Raw Material of food
Key Activities
1.Lodging
2.Boarding
Key Partners
1 Logistic Partners
2 Legal Partners
3 Investors
4 Audit/Financial partner
5 Cox & Kings
Value Creation
1 Food of all cuisine
2 Quality of food
3 Combo offers
4 Offers on weekdays
5 Good Service for guests
6 Better Room Service
Value Proposition
1 Value for money
2 Marketing and sales via newspaper and tv
3 Best Services in proposed charges
4 Online bookings
Customer Segment
1 Tourists
2 Urban Population
3 Organizations
Customer Channel
1 Advertising in newspaper
2 Advertising on tv channels
3 Social Networking sites
4 References
Customer Relationship
1 Customer Care Service
2 Offers/Discounts
3 Loyalty points
4 Good Service
5 Fast Service
Cost Structure
Cost involved in all the parts of business model
Revenue Stream
1 Lodging
2 Boarding
3 Other Rentals(Banquet Hall,etc)