Date post: | 22-Dec-2015 |
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BUSINESS MODEL OF GAMING ZONE-
AN ONLINE GAMING SITE GROUP MEMBERS-
ROOPAM
SHAHBAAZ
SHIVAM
SHASHANK
SHRUTI
NITIN
PARAS
BRIEF OVERVIEW OF INDUSTRY
• Online innovative scenarios are redefining business models of videogame industry.
• Gaming industry before. (Big industry but closed industry, Non gamers were not welcomed , Barriers to entry- Console needed.)
• New fast growing open platforms (FB, miniclip.com)
• No. of games exploded (1 billion+ games)
• Broadband penetration are accessible.
• 2 distinct Gaming Forms- (Hardcore Games, Casual games.)
BUSINESS MODEL ELEMENTS
• Value Proposition
• Revenue Model
• Market Opportunity
• Competitive Environment
• Competitive Advantage
• Market strategy
• Organizational Development
• Management Team
VALUE PROPOSITION
• Why should the customer buy from you?
• Premium game titles at low cost.
• Free live demos of games.
• Games available for multiple platforms (PC based, Console based and Mobile based)
• Games of all genres are available (RPG, strategy, Action, Social, Adventure etc.)
REVENUE MODEL
• How will you earn money?
• Subscriptions – of games
• Freemium + Advertising
• Lite
• Freemium + Transactions. (Most effective)
MARKET OPPORTUNITY
• What marketspace do you intent to serve, and what is its size?
• Newbies (New users) & Veterans (Experienced) of Tier1 and Tier 2 cities who have access to broadband network connection.
• Special focus on social based games as 66 % of total internet users indulge in social games (reported by socialtimes.com)
COMPETITIVE ENVIRONMENT
• Who else occupies your intended marketspace?
• Bigger brands dominate like
• Games2win.com,
• Zapak.com,
• Sify
• Gamesonline.in
COMPETITIVE ADVANTAGE
• What special advantages does your firm bring to the marketspace?
• Games for different platforms.
• Premium titles at low cost.
• Multiple payment methods.
• Free home delivery all over India.
• Free access to VIP membership for selected users.
MARKET STRATEGY
• How do you plan to promote your products to attract customer?
• Ads in websites and forums.
• Promotional videos in social network sites.
• Discount offers in selected game titles.
• Develop strong mega franchises.
• Freebies on the purchase of full version games.
• Discount offers for bulk memberships.
ORGANIZATIONAL DEVELOPMENT
• What types of organizational structures within the firm are necessary to carry out the business plan?
• Tech lead – ( leads back end developer and flash developer)
• Producer- ( heads art and design, game design, analyst and communication management)
• Marketing
MANAGEMENT TEAM
• What kinds of experiences and background are important for the company’s leaders to have?
• Specs and roadmaps team (for designing specifications of game)
• Sprint planning team (for designing codes and testing)
• Stories and Tasks team (for building stories and background of game)
• Marketing team (for promotion)
CONCLUSION
• Business is shifting to videogame as service (VaaS).
• Fixed price is the legacy of past, Now, Variability of revenues.
• Instant engagement is priority.
• Hardware economics are scare whereas game titles are available at every platforms.
• High competition leads to higher breakeven points and ROI is at risk.